Strategic Sales Approach
A comprehensive approach to achieve our sales objectives
Building of Foundation
Annual Target – USD 3 Mn
Objective: Monthly Target of USD 250k
Considering average deal size of USD 60k
No of closed deals: 5
No of proposal to be sent (assuming 25% of conversion): 20
No of meetings to be done in month (assuming 50% conversion): 40
No of meetings per week: 10
Monthly Business Plan
To achieve a monthly target of USD 250k
* Focus on closure of 1 – 2 large proposal with Average deal value of USD 80k – 100k
* Closure of 2 – 3 proposal with average deal value of USD 50k – 60k
* Ensuring 40+ meetings of prospective new GCC clients
* Nurturing of leads to take it to deal closure
* Using 10/10/10 matrix to monitor the sales/proposal pipeline
* Cross-selling and Upselling of various other services to my existing hunted accounts
* Building strong relationship with GCC Head, Country Head, Engineering Head, Tech Director,
Head of Digital Innovation, Head of Operations, COO, CTO, Head of CoE
Plan of Action
- Targeting & Mapping of GCC clients
- Engagement strategies
- Solutioning
- Deep dive (POC’s and deal analysis)
- Deal tracking and Conversions
- Expansion (cross – sell / up – sell, Referral)
- Replicate the success stories
- Enter new market (sectors, region)
Overall Strategy
• Research and Targeting – Identify and qualify high potential GCC customers
• Outreach to my existing network of GCC clients and engage
• Study of use cases and create a pitch for new GCC clients (outside my network)
• Meeting with new potential GCC clients (outside my network)
• Build relationship with NASSCOM GCC council
• Attend various GCC forums to build and enhance relationship
• Ensuring a strong pipeline of proposals with achievement of 40+ meetings in month
• Primary focus on 1 - 2 large deals each month and take it towards closure
• Focus on BFSI for first couple of months then start making in roads in other industries
• Build cross selling and up selling opportunities
Thanks for your valuable time