CHAPTER 2
Business ethics and the social responsibility
of business
Business ethics and the social
responsibility of business
A. Law versus Ethics
B. Ethical Theories
C. Ethical Standards in Business
D. Ethical Responsibilities of Business
E Corporate Governance
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A. Law versus Ethics
The law is strongly affected by moral
concepts, but law and morality are not the
same.
Just as it is possible for legal acts to be
immoral, it is equally possible for illegal acts
to seem morally preferable to following the
law.
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A. Law versus Ethics
❖Ethics– study of what is right or good
for human beings.
❖BusinessEthics – study of what is right
and good in a business setting.
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B. Ethical Theories
1) Ethical Fundamentalism – individuals look to a central authority or
set of rules to guide them in ethical decision making.
2) Ethical Relativism – actions must be judged by what individuals
subjectively feel is right or wrong for themselves.
3) Situational Ethics – one must judge a person’s actions by first
putting oneself in the actor’s situation
4) Utilitarianism – moral actions are those that produce the greatest
net pleasure compared with net pain.
5) Deontology – actions must be judged by their motives and means as
well as their results.
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C. Ethical Standards in Business
Corporations as Moral Agents – because a
corporation is a statutorily created entity, it is not
clear whether it should be held morally
responsible.
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D. Ethical Responsibilities of Business
Regulation of Business – governmental
regulation has been necessary because all
the conditions for perfect competition have
not been satisfied and free competition
cannot by itself achieve other societal
objectives.
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E. Corporate Governance
Definition of Corporate Governance – vast
amounts of wealth and power have become
concentrated in a small number of
corporations, which in turn are controlled by
a small group of corporate officers.
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E. Corporate Governance
Profitability
Unfairness Against social responsibility
Expertise
Accountability
Social contract
Less government regulation In favour of social responsibility
Long-run profits
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The Stakeholder Model
Managers
Suppliers Employees
Corporation
Community
Customers
Stockholders
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