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Health-Conscious Mom's Milk Choices

The document outlines the profile of Thu Huong, a 35-year-old married Vietnamese mother and accountant, who prioritizes health and nutrition for her family. She seeks reliable, affordable milk products while facing concerns about quality and counterfeiting. Her purchasing decisions are influenced by her role as a caregiver and her reliance on recommendations from friends and social media.

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trannnguyenhan45
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5 views1 page

Health-Conscious Mom's Milk Choices

The document outlines the profile of Thu Huong, a 35-year-old married Vietnamese mother and accountant, who prioritizes health and nutrition for her family. She seeks reliable, affordable milk products while facing concerns about quality and counterfeiting. Her purchasing decisions are influenced by her role as a caregiver and her reliance on recommendations from friends and social media.

Uploaded by

trannnguyenhan45
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Vinamilk:

Personal:

Name: Thu Huong


Age: 35
· Family status: married with children aged 5 and 16
· Income: ~35 mil/month
· Occupation: an accountant working from 7 am to 5 pm
Personal Background:
· A typical middle-age Vietnamese mom
· Likes to take care of the cooking around the house
· Prefers products that are good for health
· Usually watches live streams on Facebook
and buys through these deals
· Believes in word-of-mouth from her friends and co-workers
Goals:
· Keeps her family away from disease and illness
· Supplement enough nutrients to maintain health
and reduce joint pain
· Reliable milk for her children to use everyday
· Drinking milk has a reasonable price, suitable for
all family conditions
Needs:
· To have healthy products that she can trust that it is 100% clean
· To save time going back and forth to the marketfor shopping
· To have a simple hobby that is easy to do
and produce satisfying result
· To have worthy content that other moms also careabout to post
Pains:
· Worry about milk not providing much quality
or being easily counterfeited
· Hesitates to try new produce if
she doesn’tunderstand the mechanism behind them.
· Worries about the quality of the Milk at the marketyet those at
the supermarket are pricey
· Sometimes forgetful of what to buy when goingshopping

Reason: Mothers over 35 may be more focused on buying milk due to concerns about bone health.
Mothers often buy milk because they play a central role in household nutrition and meal planning.
Their responsibility for family well-being and their role as primary caregivers make them key
decision-makers in purchasing essential items like milk, ensuring the family's nutritional needs are
met.

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