OPPORTUNITY MAPPING

Recap

13% 27%

15%
7%
21%
SUV Industry Volume
Distribution across 15%
Price Segments
M&M Share (Volume)
34%
14%

Ex Showroom Price
5 - 7.5 7.5 - 10 10 - 12.5 12.5 - 15 15 - 20 20 - 25 25 - 30 >30
(lacs)
SUV Industry Volume % 49% 45%
SUV Industry Revenue % 35% 56%

Source: JATO Dynamics, F24

 >12.5L SUV Price Segment

Volume Market Share Top 5 Brands

45% M&M 27 % #1 Scorpio

>12.5L Price Competitor 2 15% #2

#3

#4

#5 XUV700

Source: Jato F24 data, 45% SUV Industry in >12.5 L to 30 L price range
 THE OPPORTUNITY FOR ‘THE’ SUV

SUV Brand *

in >12.5L Price
Segment
in next 3-5 years

* #1 SUV Brand by Volume; >12.5 L Ex Showroom Price Segment of SUVs (defined as per Jato)
 THAR HAS CREATED
AN UNCONTESTED MARKET SEGMENT

Thar 3D – Generation 1 Thar 3D – Generation 2

5868

5146

3858

Monthly Average Sales Thar vs Competition 2678

2315

638 729 739

528 556 510 588 536
455 419 441 547 396 300 405 303
263 216 277
79 47
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 H1

THAR 3D –Generation 1 Competition THAR 3D – Generation 2 Competition

 THAR CUSTOMERS

Thar is attracting young 2/3rd Thar consumers come 88% Consumers are
buyers to Mahindra’s from smaller families additional car buyers
fold (up to 5 members) (already own a car)

Another 30% 4WD

25% 4WD considerers do Considerers only
not consider any other consider Mahindra
vehicle vehicles
5 Reasons Why Thar ROXX is “THE” SUV
 THAR BOLERO SCORPIO XUV Be.
ICONIC MONOLITHIC MUSCULAR ATHLETIC ELECTRIFYING

IS ICONIC AND RARE, BUT WITH A HEART IS MONOLITHIC AND SOLID, YET MAKES YOUR IS ALL MUSCLE, MAKES YOUR HEART BEAT IS ELECTRIC,
OF GOLD HEART MELT THAT MAKES YOUR HEART WHILST STANDING STILL, AND SHOCKINGLY BEAUTIFUL
POUND FASTER YET LEAVES OTHERS STANDING IN A HEART BEAT TO MAKE YOUR PULSE RACE
Exterior Design
DON’T JUST RIDE,
GLIDE
 It is not just a Ride, but a Glide

Next generation Frame

Light-weight & High Stiffness

Advanced damper technologies

Electric Power Steering MTV-CL, FDD & HRS
Premium steering feel

Penta Link Suspension with Watt’s link

Galileo inspired kinematics

Enhanced 4x4
Legendary off-road performance Independent Double Wishbone Suspension
Archimedes inspired geometry

Mass distribution (Front : Rear)

Kerb condition - 50:50 GVW condition - 45:55
 : Next Gen Frame
Light-weight, High-Stiffness & Frequency

220

210

200

Frame mass, kg
Lower the better
190

180
Bouncing force F= m *a
170 ‘THE’ SUV
Cornering force F = m * V2
r
160
• Mass 179 kg ( 18% lighter) 2400 2500 2600 2700 2800 2900 3000

• Bending Frequency – 39.9 Hz (41 % higher) Wheelbase, mm

• Torsional Frequency – 34.3 Hz (51 % higher)

‘Mass is enemy of dynamics’
* All comparisons are based on inhouse measurements done with respect to benchmark
 : World Class Suspension
Glide with Maximum Cornering Power

Front : Independent Double Wishbone Rear : Rigid axle with Penta-link

Archimedes inspired geometry Galileo inspired Kinematics
Give me a lever long enough, and I shall move the world Path of a projectile is a parabola
- Archimedes - Galileo

Ride plushness
Tall knuckle
Soft bush ( 90 kg/mm) Premium steering feel,
Ride plushness maximum cornering power

Watt’s link
Stiff bush (1300 kg/mm) Superior sway control,
Direct & Precise steering High cornering confidence
 : Advanced Damper Technologies
Glide in all driving conditions

MTV-CL FDD HRS

(Multi-tune valve with concentric land) (Frequency Dependent Damping) (Hydraulic Rebound Stopper)

Body Wheel
motion High Frequency motion
FDD
Damping force (N)

MTV-CL

Damping force (N)

FDD
Ride Comfort
Conventional damper
• Speed breakers
0.1 0.2 0.5 1.0 • Rough roads
1 Hz 2 Hz 10 Hz
Piston Velocity (m/s) Frequency (Hz)
 : Premium Steering Feel
EPS Technology : Precise Steering Response & Linearity

Steering rack moved closer to wheel center by 18 % Customer Benefits

Enhanced precision, linearity & returnability

• Ease of driving, parking & Maneuvering

156 mm

• Efforts & Returnability

• Precise steering response, High linearity

• High confidence in cornering and lane change

Powerful 100 A BLAC motor
 : World-class RIDE
Ride Quality – Among the best !
110

Brand T H Brand S N Brand J W

105
Brand F E THAR ROXX
Vertical Acceleration – m/s2 (dB)

100 • Primary Ride : 0 to 2 Hz

95
• Secondary Ride : 8 to 20 Hz

90

• Wheel hop frequency

85
• Front suspension : 10 Hz
80 Lower the better
Human Abdomen Human Spine natural • Rear suspension : 18 Hz
75 natural frequency frequency
~ 4 Hz ~ 12 Hz
70
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Frequency (Hz)
 : World-class NVH
Class leading Stiffness & Frequency

High Section Modulus

High-Strength Steel (200 sections across 4m length)
(More than 88 %) Frame Bending Torsional
mass frequency frequency

18 % 41 % 51 %
A B C
A B C

Varying shapes
Lighter Higher Higher

Joinery Strengthening Lower Gauge Thickness

(Better and wider overlap)
Customer benefits : 2.4 to 2.8 mm (Benchmark : ~ 3.0mm)
Best-in-class NVH
Class leading Ride & Handling
5-star Crash performance
 : World-class NVH
Class leading Stiffness & Frequency

Torsional Frequency, Hz Bending Frequency. Hz

40 45

‘THE’ SUV ‘THE’ SUV

35

Torsional frequency (Hz)

40

Bending frequency (Hz)

30
35
25

30
20

15 25
170 180 190 200 210 220 170 180 190 200 210 220
Mass (kg) Mass (kg)

‘Frequency is a friend of refinement’

 : World-class NVH
All new full metal body with Unparalleled Stiffness

Torsional stiffness : High stiffness Ring Structure : NVH, Safety, Reliability

12.9 kNm/deg
(148 % better than benchmark)

Enhanced joinery 6227 Spot welds

strength • Integrated roll-cage

Bending stiffness: • Weight same as

9.0 kN/mm benchmark with plastic
(150 % better than benchmark) roof

136.8 m length sealer

‘Ring Structure brings Stiffness’
‘Stiffness brings Quietness’
 : CLASS LEADING NVH
Quiet & Comfortable Cabin
Loudness at Driver-ear Location (Diesel) Sound quality : Articulation Index (Diesel)
35 100

30 90

Higher the better

Articulation Index, (%)

25 80
Loudness (sone)

20 70
Brand JW Brand JW
THAR ROXX 60 THAR ROXX
15
Brand S N Brand S N
• Panel Damping
• Mass Damping
Brand FE 50 Brand FE
10 • High-performance Insulation
XUV7OO XUV7OO
Lower the better
40
5
1400 1600 1800 2000 2200 2400 2600 2800 3000 3200 3400 3600
1400 1600 1800 2000 2200 2400 2600 2800 3000 3200 3400 3600
Engine Speed (RPM) Engine Speed (RPM)

• Low idle noise : Gasoline 39 dBA, Diesel 41 dBA

• Uncontrolled cabin air leakage – 48 lps (25% better than benchmark)
 GET
OFF THE TAR
 ‘THE’ SUV : CAPABILITY PAR EXCELLENCE
Legendary ADR angles & Water-fording depth

650 mm
fording depth

23.9 °
41.7 ° 36.1 °
‘THE’ SUV : CAPABILITY PAR EXCELLENCE
: Superior Wheel Torque, ELD & BLD

Brake Locking Differential (BLD)

(Both front and rear)

Total wheel torque 2956 Nm

(280 * 3.96 * 2.48 * 4.3)

11,824 Nm

Transfer case
2956 Nm
(4H & 4L)
2956 Nm

R19, 789 mm OD
All-terrain tires
Electric Locking Differential (ELD)
Effortless take-off in every terrain

2956 Nm
 ‘THE’ SUV : LOADED WITH TECHNOLOGY
Conquer Every Terrain

Terrain Modes IntelliTurn Assist (ITA) CrawlSmart

• Sand • Intelligent braking of inner • Automatic control of engine,

• Mud wheel in 4-L mode brake and transmission.
• Snow • Reduction of TCD by 15 % • Sail through every obstacle
POWER ON
‘THE’ SUV : Exhilarating Performance
High Performance Gasoline & Diesel Engines

G20 TGDI mStallion Engine D22 mHawk Engine

• 129 kW (177 PS) @ 5000 rpm • 129 kW (175 PS) @ 3500 rpm

• 380 Nm @ 1750 – 3000 rpm • 370 Nm @ 1500 – 3000 rpm

• 350 bar GDI system • 1600 bar common rail system

• Electric actuated Turbo • New Generation turbo charger

charger
 ‘THE’ SUV : Exhilarating Performance
High Performance Gasoline & Diesel Engines
G20 TGDI Gasoline AT D22 Diesel AT
450 200 450 200
TORQUE POWER TORQUE POWER
400 175 400 175
350 350
150 150
300 300
Torque (Nm)

Torque (Nm)
125 125

Power (PS)

Power (PS)
250 250
100 100
200 200
0- 60 kmph 75 0- 60 kmph 75
150
In 5.0 sec 150
In 4.8 sec
50 50
100 100
50 25 25
50
0 0 0 0
1000 2000 3000 4000 5000 1000 2000 3000 4000
Engine Speed (RPM) Engine Speed (RPM)

• Unparalleled low-end torque for acceleration performance and off-road lugging

• Wide range of max torque for highway cruising with minimum downshifting
 ‘THE’ SUV : Exhilarating Performance
Premium and Effortless Transmissions

6 Speed AISIN* Automatic 6 Speed Manual

Transmission Transmission

• Best-in-class Fuel Economy • Best in class NVH

• Globally Proven Automatic • Cable shifter with dampers
Transmission from AISIN • Fully synchronized gearbox
• Best-in-class NVH

*Japanese technology introduced in XUV700

 THE ULTIMATE SAFE MACHINE
Superior Crash Performance

▪ Impact force : 227 kN (22.7 ton) at 64 kmph

Pulse Diagram
▪ Designed to protect against peak deceleration of 32 g Frontal Offset Crash – 64 kmph
▪ Frontal crash energy absorption : 363 kJ
10
Energy absorption zone Rebound zone

5%
0

Acceleration (g)
-10
5%
-20
6%
4% 10 %
9% 14 %

Offset
12 %
76 % Deformable
-30
20 %
Barrier
66 % 73 %
-40 32 g

Minimal deformation zone

0 25 50 75 100 125 150
Energy absorption zone
(Proven trident structure)
Time (ms)

‘Stable structure, Safe cocoon’

THE ULTIMATE SAFE MACHINE
Comprehensive Safety Package

STANDARD SAFETY
FEATURES

▪ 6 Airbags
▪ 3-point seat belt for all seats
▪ Seat-belt reminders for all seats
▪ Passenger airbag ON/OFF for child safety
▪ ISO-FIX child seats with top-tether
▪ Seat belt height adjuster for front row.
 THE ULTIMATE SAFE MACHINE
State-of-the art ESP suite

ESP 9.3 system with improved BLDC motor Dynamic Safety Functions
• Vehicle Dynamics Control (VDC)
• Traction Control System (TCS)
• Roll Over Mitigation (ROM)

Other Value-add Functions

• Hill Hold Control (HHC)
• Hill Descent Control (HDC)
• Brake Disc Wiping (BDW)
• Electronic Brake Prefill (EBP)

Time to lock (TTL) < 550 ms @ 0.9 g

 ROCK
THE LUXE LIFE
In terior & Colour Material Finish
Design
 ‘THE’ SUV : ROCK THE LUXE LIFE
Wheelbase & Couple Distance

823 mm

2850 mm

PARAMETER THAR ROXX #1 C-Segment

SUV Player
Wheelbase (mm) 2850 2610
Couple Distance(mm) 823 811

Source : In-house measurements

 ‘THE’ SUV : ROCK THE LUXE LIFE
Best-in-class Cabin Roominess

Shoulder Room

Hip Room

#1 C-Segment
PARAMETER THAR ROXX SUV Player

Leg Room (1st / 2nd row) 1055 / 930 1053 / 900

Head room (1st / 2nd row) 1021 / 985 1011 / 973
Shoulder room (1st / 2nd row) 1418 / 1434 1404 / 1367
Hip Room (1st / 2nd row) 1354 / 1343 1356 / 1322

Source : In-house measurements

 ‘THE’ SUV : ROCK THE LUXE LIFE
Huge and versatile boot space

60:40 foldable backrest

644 liters
(up to roof)

PARAMETER THAR ROXX #1 C-Segment

SUV Player

Luggage volume (up to back rest) (VDA - ISO V211) 447 319
Luggage volume (up to roof) (ISO V215) 644 443

Source : In-house measurements

Turn Don’t Just Get Off Power Rock the
Heads Ride, Glide The Tar On Luxe Life
‘THE’ SUV : Tough yet Sophisticated
Skyroof : Experience ‘Freedom’ like never before

1450 mm

900 mm
• Glass dimension : 1450 x 900 mm
• Open to Sky : 636 x 731 mm
 ‘THE’ SUV : Tough yet Sophisticated
ADAS : Level 2

1R 1V ADAS System Expansive list of features

• Forward collision warning (FCW)

• Auto Emergency Braking (AEB)
• Adaptive Cruise Control (ACC)
• Smart Pilot Assist (SPA)
• Lane Departure Warning (LDW)
• Lane Keep Assist (LKA)
• Traffic Sign Recognition (TSR)
• High Beam Assist (HBA)

Front RADAR
Front Camera
Surround Cameras
Ultrasonic sensors
‘THE’ SUV : Tough yet Sophisticated
Harman/Kardon Branded Audio

• 9 high-performance speakers

• 12-channel dedicated 560 W amplifier

• Clari-Fi (reveal beautiful and delicate audio details)

• Individual Audio Settings

• Studio
• QLS (Quantum Logic Surround)
• Sound Ambience (Stage, Party, Retreat, Immersive)

• VNC+ (Vehicle Noise Compensation)

• 9-Band Equalizer
‘THE’ SUV : Tough yet Sophisticated
Powered and Ventilated Seats

Powered Seat : Driver Ventilated Seats : Driver & Co-Driver

• 6-way adjustable power • Low-noise, high-flow fans
• Ergonomic placement of knobs • Dedicated fans for cushion and backrest
‘THE’ SUV : Tough yet Sophisticated
360 deg Surround View System

360 deg Surround View Feature Packed SVS

• Blind View Monitor

• Front & Rear Parking Sensors
• Drive Video Recording
• Static & Dynamic Guidelines
• Intuitive animations.
• Interactive parking guidance
• Multiple View Options
• 3D, Transparent, Wide, Full-screen
‘THE’ SUV : Tough yet Sophisticated
ADRENOX Connect

• Trip Summary
• Remote vehicle controls
• M-Lens
• Vehicle status monitoring
• Smart wearables
• In-home Alexa
• OTA Capable
 ‘THE’ SUV

Panoramic Sunroof Soft Touch IP Concert on Wheels 10.25” dual touchscreen

Ventilated & Powered Seats 360-degree camera with ADAS Level 2 80+ Connected features
blind view monitoring
THAR ROXX MX1: 12.99 Lakh 13.99 Lakh
Base, But Not Basic! G MT RWD D MT RWD

Turn Heads Don’t Just Ride, Glide Get Off the Tar

Thar Iconic Silhouette M-Glyde Platform Brake Locking Differential

LED Projector Headlamps Penta Link Suspension with Water wading – 650mm
LED Tail Lamps Watt’s Link Approach angle – 41.3°
R18 Steel Wheels FDD (Frequency Dependent Departure angle – 36.1°
Damping)
Electronic Power Steering

Power On Rock the Luxe Life

Power 119 kW; Torque : 330 NM Premium Embossed Fabric Upholstery

(Gasoline MT) Touchscreen Infotainment (26.03 cm)
Electronic Stability Control (ESC) Push Button Start
6 Airbags standard 60:40 split rear seat
3 Point seatbelt for all passengers Rear AC vents & USB-C Port
THAR ROXX MX3: 14.99 Lakh 15.99 Lakh
Level Up G AT RWD D MT RWD

Turn Heads Don’t Just Ride, Glide Get Off the Tar

Dual-Tone Metal Top Drive Modes : Zip, Zoom Selectable Terrain Modes : Snow ,
Thar Iconic Silhouette Rear Armrest with cupholder Sand, Mud

LED Projector Headlamps M_GLYDE Platform Gen II Adventure statistics

LED Tail Lamps Compass, Roll & Pitch, Altimeter

R18 Steel Wheels

Power On Rock the Luxe Life

Reverse Camera 26.03 cm HD Infotainment

All 4 Disc Brakes (Petrol AT) Wireless Android Auto & Wired Apple Car Play
Hill Hold Control (HHC) & Hill Descent Cruise Control
Control (HDC) Auto Dimming IRVM
Traction Control System (TCS) Wireless Charger
One Touch Power Window
THAR ROXX AX3L: 16.99 Lakh
Where Tech takes the wheel D MT RWD

Turn Heads Don’t Just Ride, Glide Get Off the Tar

Thar Iconic Silhouette Drive Modes : Zip, Zoom Selectable Terrain Modes : Snow ,
Dual-Tone Metal Top Rear Armrest with cupholder Sand, Mud

LED Projector Headlamps M_GLYDE Platform Gen II Adventure statistics

LED Tail Lamps Compass, Roll & Pitch, Altimeter

R18 Steel Wheels

Power On Rock the Luxe Life

Level 2 ADAS (10 Features) 26.03 cm HD Digital Cluster
- Automatic Emergency Braking
Electric Park Brake with Auto Hold Adrenox Connect with built-in Alexa
All 4 Disc Brakes (Petrol AT) Wireless AACP
Hill Hold Control (HHC) & Hill Descent Fully Automatic Temperature Control
Control (HDC) DTS Sound Staging
Traction Control System (TCS) 26.03 cm HD Infotainment
Cruise Control
Auto Dimming IRVM
THAR ROXX MX5: 16.99 Lakh
Style meets Substance D MT RWD

Turn Heads Don’t Just Ride, Glide Get Off the Tar

Single Pane Sunroof Acoustic Windshield Tyre Pressure Monitoring System

R18 Diamond Cut Alloy Wheels Leatherette Seats Electronic locking differential (4x4)
C-Shaped LED DRL Leather Wrapped steering Selectable Terrain Modes : Snow ,
LED Front Fog Lamp Drive Modes : Zip, Zoom Sand, Mud

M_GLYDE Platform Gen II Adventure statistics

Power On Rock the Luxe Life

4x4 variants Auto Head Lamp + Auto Wiper
Front Parking Sensors
Footwell Lighting
Reverse Camera
26.03 cm HD Infotainment
All 4 Disc Brakes (Petrol AT)
Wireless Android Auto & Wired Apple Car Play
Hill Hold Control (HHC) & Hill Descent
Control (HDC) Cruise Control
Traction Control System (TCS) Auto Dimming IRVM
MX5
THAR ROXX AX5L: 18.99 Lacs
Living life, Fully loaded D AT RWD

Turn Heads Don’t Just Ride, Glide Get Off the Tar

Single Pane Sunroof Acoustic Windshield Tyre Pressure Monitoring System

R18 Diamond Cut Alloy Leatherette Seats Electronic locking differential (4x4)
Wheels Leather Wrapped steering
C-Shaped LED DRL
LED Front Fog Lamp

Power On Rock the Luxe Life

Level 2 ADAS (10 Features) 26.03 cm HD Infotainment 26.03 cm HD

- Automatic Emergency Braking Digital Cluster Adrenox Connect with
built-in Alexa
Electric Park Brake with Auto Hold
Wireless AACP
Diesel 4x4 variants
Fully Automatic Temperature Control
Front Parking Sensors
DTS Sound Staging
Auto Head Lamp + Auto Wiper
Footwell Lighting
 ONE TO
RULE
THEM ALL
THAR ROXX AX7L: 18.99 Lacs
Luxury without Limits D MT RWD

Turn Heads Don’t Just Ride, Glide Get Off the Tar

Panoramic Skyroof (Largest Leatherette Wrapped IP, SmartCrawl (4x4)

under 4.5m) door trims & steering Intelliturn (4x4)
R19 Diamond cut Alloy 6 Way Powered driver seat Front Camera
Wheels Front Ventilated Seats Drive & Terrain modes
C-Shaped LED DRL Cooled Glove Box Gen II Adventure statistics
LED Front Fog Lamp Acoustic Windshield Break locking differential
Thar Iconic Silhouette Leatherette Seats Electronic locking differential (4WD)

Power On Rock the Luxe Life

360 Surround view system with Blind 9 Speaker Harman/Kardon branded audio with
view monitor sub woofer
Obstacle view Power fold ORVM
Level 2 ADAS 65 Watt USB-C Charger
Automatic Emergency Braking 26.03 cm HD Infotainment 26.03 cm HD Digital
Cluster Adrenox Connect with built-in Alexa
Electric Park Brake with Auto Hold
Wireless AACP
Fully Automatic Temperature Control
AX7
Test Drives Start : Sept. 14 th

Bookings Start : Oct. 3 rd

Deliveries Start : This Dussehra

FREEDOM DRIVE PLAN
 FREEDOM DRIVE ROUTE

Golf to off road The plantation

Hyatt to golf
Demo track drive