Tutorial 7
Guidelines for Questionnaire Development
Sources of the questionnaire
a) Borrow from others
Examples of questionnaire from journal
In the text of the article
From Schultz and Oskamp (1996)
In presentation of results
From Haron, Paim and Nurizan Yahaya (2005)
In the appendix
From Hostetler and Noiseux (2010)
One journal makes reference to another journal
From Cleveland, Kalamas and Laroche (2005)
Note:
Remember to make proper acknowledgement (APA citation).
Make adjustment to suit the context of your study if required. Keep proper record of the
amendments made, if any. A recommended method is as below:
Variable name (e.g. attitude towards environment)
no Original Items Adaptation Source
1.
2.
3.
4.
Etc–
b) Self-develop
i “ Operationalise from the available definition
ii “ Set up an expert group to assist / conduct exploratory interviews
iii “ Based on your ”rationality„
The scale for your questionnaire
i) Nominal
ii) Ordinal
iii) Interval
iv) Ratio
Always go for higher level scale that is interval or ratio.
Demographic factors
What to be included?
Ask yourself:
What is important?
What might be important?
Basic demographic information in an individual-level of study:
i) Gender / Sex
ii) Age
iii) Ethnicity
iv) Educational level
v) Income or allowance
What else?
The option must be:
Comprehensive “ All must be able to choose an option to represent them
Mutually exclusive “ No one can select more than one option
The range of the option:
Do not allow most of your respondents to fall into the same range
Too narrow range might require many options to capture all the respondents
Too broad range might make not be sensitive and make most of your respondents fall into
same category.
Cover letter
Important information:
- Introduce yourself and your study
- Why to carry up the study: is to fulfill the requirement of your course
- Purpose of the study
- What is the benefit of the study
- Statement on the confidentiality and anonymity of the of the respondents, if you protect
it
- Remind the respondents over their participation is volunteered and they have the right to
withdraw from the study without reason
- Tell the respondents who they can contact if they have any doubt “ yourself, your
supervisor and consider the Dean of the Faculty.
- Your signature and your full name