BrightTech
Solution
illuminating connections, empowering growth
PRESENTED BY Team Name
Aarush Ranjan Patiala Peg
Ayush Raj
Anant Tyagi
INTRODUCTION
The CRM (Customer Relationship
Management) market is experiencing rapid
growth, driven by increased digital
transformation, a focus on personalized
customer experiences, and the integration
of AI and automation.
Cloud-based CRMs, SMB adoption, and
industry-specific solutions are key trends,
while competition is intensifying as
startups innovate with affordable, niche
offerings.
INDUSTRY OVERVIEW & MARKET GAP
Major players like Salesforce and HubSpot
Current CRM primarily cater to large enterprises, neglecting
Landscape the needs of SMEs and the creator economy.
Lack of CRMs designed for small businesses
Market Gap and creators that require intuitive, real-time,
and collaborative tools.
The interface of the website is not that user
Complex Interface
friendly
PROBLEMS WE’RE ADDRESSING
Limited Existing CRMs are too complex for
Accessibility smaller teams and creators.
No unified platform for contact
Disjointed Tools management, social listening, and
collaborative marketing.
Difficulty in transferring large volume
Data Migration
data while maintaining accuracy
complexity
lpotentially leads to data loss
open-source technologies to simplify and secure
OUR Open Source for
Easy Migration
the migration process, ensuring smooth,
transparent, and minimal downtime transfer for
SOLUTIONS! easier switch
Social Listening Monitor Brand mentions,Social Media mention and
Feature relevant tags
Enables collaboration across stakeholders,
Collaborative including social media managers, influencers, and
Campaign Feature company teams.
Sales & Revenue Comprehensive tools for tracking sales, revenue,
Tracking and pipeline progress.
UNIQUE SELLING PROPOSITION (USP)
Pre-designed templates, including
Industry-Adaptive moment marketing templates, that can
Templates be customized for any industry.
Schedule posts across all social media
platforms from one centralized
Content Scheduling
dashboard.
Instagram-like interface to ensure a
Easy familiar UI familiar and engaging user experience.
intuitive for creators and Gen Z teams.
INTERNAL BUSINESS STRATEGY
Focus on SMEs, creators, and Gen Z
Target Groups
teams within large enterprises.
Attract users with a free tier and offer
Freemium Model
scalable paid features.
Use AI to continually refine product
AI-Driven
offerings and meet evolving customer
Insights
needs
Mobile First Optimized for mobile use, enabling
approach seamless access anytime, anywhere.
ADOPTION STRATEGY
Start with small teams and creators,
Grassroots Approach growing through word-of-mouth and
community engagement.
Build an active community with
User Community forums, webinars, and user-
generated content.
Ensure easy integration with
Seamless
existing enterprise tools to facilitate
Integration adoption.
FRAMEWORK
Overview Proponents
User-Centric Design (Inspired by To grow and thrive, BrightTech Solutions
Instagram) stands on the shoulders of giants,
Simplified Tools (Inspired by Canva) refining proven strategies from
Seamless Team Collaboration Instagram, Canva, Slack, and Airbnb to
(Inspired by Slack). maximize user engagement, streamline
Grassroots Growth (Inspired by processes, and foster a loyal community
Airbnb) in the creator economy
Mckinsey 7s
framework :-
MARKETING STRATEGY
Run ads on key social platforms like
Instagram, Reddit, and Snapchat to
Targeted Ads reach creators, SMEs, and Gen Z
teams.
Organize events with brands,
influencers, and fans to boost visibility
Brand Events and engagement, resonating with our
community-driven approach.
Leverage real-time trends and
Moment
moments to create relevant, timely
Marketing marketing campaigns.
"Made with BrightTech" – Highlighting
our easy-to-use templates and
Tagline innovative features designed for
creators and SMEs, reinforcing brand
recognition and trust.
PROPOSED TIMELINE AND BUDGET
Phase 1
Research & Planning (Months 1-3)
Market research to understand influencer industry pain points.
Competitor analysis
Finalize product features and AI/LLM use cases.
Hire key personnel:
• CTO, AI/ML Engineer, Product Manager, UI/UX Designer.
Phase 2
Product Development (Months 4-9)
Build the AI-powered CRM prototype:
Develop the neural network architecture.
Train LLM models for influencer discovery and campaign analysis.
Integrate core features (campaign management, analytics, communication
tools).
PROPOSED TIMELINE AND BUDGET
Phase 3
Research & Planning (Months 1-3)
Launch the beta version of the platform.
Gather feedback from brands, influencers, and managers.
Iterate based on feedback to refine product features.
Build partnerships with influencer agencies.
Intensify marketing (social media, influencer collaborations, webinars).
Phase 4
Full Launch & Scaling (Months 13-18)
Launch the full version of the platform.
Scale marketing efforts to target emerging markets.
Introduce subscription and commission-based
revenue streams
Set up multilingual support for global expansion.
04
Thank you