PROJECT PROPOSAL
• A proposal is a persuasive message used in business and
industry to generate work.
• A proposal writer tries to persuade his or her readers
(potential funders, contractors or procurers) to take action or
to accept the action that the writer has proposed.
• For all proposals, you must consider the extent of detailed
factual data needed for your projections to be feasible.
• Proposals do not necessarily deal with the starting up of a
company. Instead, they focus on a wide variety of future
actions.
• The persuasive power of a proposal rests strongly on facts,
proposed actions and justification.
• Justification is necessary to persuade the reader that the
proposed actions are feasible.
• The likelihood of success is stressed and the feasibility of the
proposed actions can be used to persuade the reader that
the costs of the proposed actions are valid.
• When you write a proposal, you need to stress what the
reader will gain from accepting it.
• First, you need to define your objectives and research the
necessary facts.
• Facts on their own, however, are not necessarily sufficiently
persuasive. You will need to emphasize what makes your
proposal unique: justify it in terms of what it may offer
society, business and, most of all, the client.
• Persuade the reader that your skills and the skill set of your
team are exceptional.
BASIC PARTS OF A PROJECT PROPOSAL
▪ Title Page – Title of the project and names of the proponents
▪ Introduction
Provides context and explains the need for the project,
including the problem it aims to solve or the opportunity it seeks to
capitalize on
▪ Objectives
States what the project aims to achieve, using specific, measurable,
achievable, relevant, and time-bound (SMART) goals
▪ Project Description
Defines the boundaries of the project, outlining what is included
and what is excluded, ensuring clear expectations for all
stakeholders
BASIC PARTS OF A PROJECT PROPOSAL
▪ Project Duration
Presents a schedule of activities and milestones, indicating when
key tasks and deliverables will be completed
▪ Budget
Outlines the financial resources required for the project,
including costs for personnel, materials, equipment, and other
expenses
▪ Conclusion
Summarizes the key points of the proposal and reiterates the
project's value and potential for success.