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Centrality, Analytics, and Social Media Strategies

The document outlines an assignment with various questions related to centrality, location data, search engines, privacy, and social media strategies. It includes tasks such as calculating degree distributions, comparing traditional and social media, and formulating strategies for misinformation management. Additionally, it requires analysis of sample networks and their properties, alongside applications of location analytics in business.

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6 views3 pages

Centrality, Analytics, and Social Media Strategies

The document outlines an assignment with various questions related to centrality, location data, search engines, privacy, and social media strategies. It includes tasks such as calculating degree distributions, comparing traditional and social media, and formulating strategies for misinformation management. Additionally, it requires analysis of sample networks and their properties, alongside applications of location analytics in business.

Uploaded by

kulsum.222267.co
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Slow and Fast Learner Assignment

Q1.

1. Give the importance of centrality and its types. CO2

2. Give the Adjacency Matrix for the network in Fig 1 CO2

Fig 1. Sample Network

3. Write sources of Location data. CO4

4. Write two applications of business data-driven location analytics CO4

5. List types of search engines CO4

6. Define Privacy and Privacy policies CO6

7. Define a degree distribution with an example. CO2

Give one degree, 1.5 degree and 2-degree egocentric network for the node 'F' in Fig 2. CO2

Fig 2 Sample Network

8. Name the products/ companies given in the case study that successfully used social media for CO6
business.

9. Compare traditional Media with Social Media CO6

10. Explain the following terminologies:


a. SEO
b. SERP
c. Local and Global Search Engine
d. Location Analytics

1. Calculate the degree distribution and density of the network in Fig 3. CO2

Fig 3. Sample Network

2. Determine Degree, closeness, and betweenness centrality for the sample network given in Fig 3. CO2

Fig 4 Sample Network

3. Explain Search Engine Analytics and its types. CO4

4. Answer the following concerning the Fig 5: CO2


a. What is the degree centrality of the graph?
b. Draw 1.5-degree of the ego-centric graph without E.
c. Draw the normalized degree centrality.
d. What is the centralization (degree centrality) of the graph?
e. What is the cohesion of the graph?

Fig 5. Sample Network

5. Write and elaborate on the steps to formulate a social media strategy to handle misinformation on CO6
social media.

6. You have been appointed as a social media strategist for a government agency responsible for CO6
disaster management. Design a comprehensive social media strategy to ensure timely information
dissemination, combat misinformation, and enhance citizen participation during natural disasters.
7. Explain with an example how social media is used by the government. CO6

8. Answer the following with respect to the Fig 6: CO2


a. What is the density of the graph?
b. Draw 1.5 degree of ego centric graph without E.
c. Draw the normalized degree centrality.
d. What is the centralization (degree centrality) of the graph?
e. What is cohesion of the graph?

Fig 6: Sample Network

9. List and elaborate any two Key Sectors That Can Benefit From Location Analytics CO4

10. List 5 Search engine and 5 Location Analytics Tools and elaborate one of each CO4

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