Chapter no 0 3

Creativity & Business Idea

 Creativity Innovation
Creativity is the “ability” to bring Innovation is the process of “doing
something new into existence. It new things”. Innovation is about
emphasizes the “ability” not the turning that creative idea into
“activity” of bringing something something real and useful. It’s the
new into existence. "doing" part of the process.
For Example: Steve Jobs had the For Example: Apple took that idea
creative idea of a phone that could and turned it into the iPhone, a real
also be a music player, camera, product that changed the way we live.
and internet device.
 CREATIVITY P R O C E S S
1. Idea Germination (Planting the Seed):

This is where the idea starts. It’s like planting a seed in your
mind. You get curious or interested in something, and that’s
where the idea begins to grow.

Example: Alexander Graham Bell was fascinated by sound

and how it works. This curiosity led him to start thinking
about how to transmit sound over long distances, which
eventually led to the invention of the telephone.
2. Preparation (Research and Learning):
Now, you start learning more about your idea. You research,
ask questions, and gather information to understand how to
make it happen.
Example: Bell spent years studying sound and experimenting
with different ways to transmit it. He didn’t just wake up one
day and invent the telephone—he worked hard to understand
the science behind it.
3. Incubation (Letting It Sit):
Sometimes, you need to step back and let your mind work
on the idea in the background. You might not actively
think about it, but your brain is still processing it.
Example: Bell didn’t solve the problem of sound
transmission right away. He took breaks, worked on other
things, and let his subconscious mind work on the idea.
This is like when you stop thinking about a problem, and
suddenly the solution pops into your head later.
4. Illumination (The "Aha!" Moment):
This is the exciting part! The idea suddenly clicks, and
you see the solution clearly. It’s like a lightbulb turning
on in your head.
Example: Bell had his "Aha!" moment when he heard the
twang of a steel reed and realized how sound could be
transmitted electrically. This was the breakthrough he
needed to invent the telephone.

5. Verification (Testing and Making It Real):

Now, you test your idea to see if it works. You try it out,
make adjustments, and turn it into something real.
Example: Bell didn’t stop at the "Aha!" moment. He built
prototypes, tested them, and made improvements until he
had a working telephone. This is like when you try a new
recipe, taste it, and tweak it until it’s just right.
1. Think of an idea (like Bell’s curiosity
about sound).
2. Learn about it (research and experiment,
like Bell studying sound).
3. Take a break (let your brain work on it
in the background).
4. Get the "Aha!" moment (sudden solution,
like Bell hearing the steel reed).
5. Test it (make it real, like Bell building
and testing the telephone).
This is how the creative process works, step by
step, to turn ideas into real, useful things!
 Invention Innovation
Invention is about creating The Transformation of an idea or
something completely new that never resources into useful applications.
existed before. Innovation is about taking an
Example: Thomas Edison invented existing idea or invention and
the light bulb. It was a brand-new making it better, more useful, or
idea at the time. more accessible to people.
Example: Henry Ford didn’t invent
the car, but he innovated by
creating the assembly line, which
made cars cheaper and faster to
produce so more people could
afford them.
E l e m e n t s in the
Innovation P r o c e s s
Translation of Creative Idea into Useful
Application:
Analytical Planning: Identify product
design, market strategy, financial needs.
Organizing Resources: Obtain materials,
technology, human resources, capital.
Implementation: Accomplish organization,
product design, manufacturing, services.
Commercial Application: Provide value to
customers, rewards for employees,
revenues for investors, satisfaction for
founders.
USING LEFT-BRAIN SKILLS TO
HARVEST RIGHT-BRAIN IDEAS

It means taking your creative,

imaginative ideas (right brain) and
using logical, step-by-step thinking
(left brain) to make them real and
useful. The human brain has two
distinct hemispheres:
[Link] Hemisphere
[Link] Hemisphere
 LEFT AND RIGHT BRAIN
ATTRIBUTES
Left Hemisphere: Right Hemisphere:
Conscious: Aware and Focus on Unconscious: Unaware and
specific problem unfocused on specific problems
Rational: Conscious modeling Non-rational: Special imagining
of issues without direction
Analytical: Use of knowledge in Intuitive: Total experiences and
discrete applications to evaluate emotions allowed to influence
issues one’s ideas
Logical: Deductive reasoning to Synthesizing: Illogical reasoning
establish relationships and fantasizing to create analogies
 TECHNOLOGY INNOVATION
The battle between rational,left brain behaviour and creative, right
brain behaviours is a common problem for technological
[Link] innovation is often explained in technical terms
tangible products or processes that results from technological
development.
KEY PEOPLE IN TECHNOLOGICAL
Creative Source
INNOVATION
Champion
Sponsor
Creative Source: Champion: Sponsor:
Inventor who Entrepreneur or Person or
creates something manager who pursues organization that
new through the idea, providing backs innovation
personal vision leadership for with finances,
and effort. applications. advice, and
conflicts.
 77 CONDITIONS
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OPPORTUNITIES
THROUGH CHANGE
Entrepreneurs tend to be
“strategic thinker” who recognize
changes and see opportunities
where others don not.
Entrepreneurship is therefore the
results of inspired strategy to
exploit chnage, but first “change”
has to be recognized.
SCIENTIFIC KNOWLEDGE
Scientific Knowledge has
been at the heart of many
new enterprises, and we can
see how important it is by
tracing the development of
computers
 Closely associated with new scientific
knowledge is the implementation
PROCESS processes, techniques and methods
INNOVATIONS essential to make knowledge useful.
Innovations has precipitated hundreds
of new ventures that provide, for
example, desktop software, data storage
system and publishing supplies.
Industrial
Changes
Industrial change can occur through
natural events, such as the discovery of
oil, are as a result of human events.
These opportunities occur often because
every industry is fragile and subject to
sudden change. New laws, the this
solution of old laws, economic influencs,
social changes and new technologies are
all threats to industrial stability
providing in their wake ample
opportunities for entrepreneurs.
Market Changes

Closely associated with

industrial changes are those
that take place in markets.
Market changes have also
had a tremendous effect on
education.
 Demographic
Changes
Demographic data are concerned with
population trends, age, sex, and ethnic
characteristics, educational status and income
of a nation’s population. As a nation’s
demographic change, new opportunities to
serve human needs arise. By tracking these
changes, entrepreneurs can identify
opportunities and react to them.
 Social & Cultural
Changes
Social changes occurred at a snail’s pace
until the late 18th century. The pace
quickened a bit during the 19th century,
but as we look back over the 20th
century, social changes reached an
unprecedented quick pace. There is no
evidence of a slowdown as we ready
overselves for the 21st century.