A

Micro-Project Report
on

“Choose any Advertisement and Analyze its

Good and Bad points”

Under the Subject

“Entrepreneurship Development (22032)”

Submitted by

Silviya Santosh Masiha

Under the Guidance of

P. J. Bansode sir

Semester VI of Computer Engineering

Academic Year 2024-2025
Government Polytechnic Dharashiv

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 ACKNOWLEDGEMENT

I take it as an opportunity to thank all those who had directly and indirectly inspired me
and lead to successfully completion of this Micro-Project report.

I express sincere thanks to the principal for allowing me this report as part of my academic
learning. I extend my sincere and heartfelt thanks to our esteemed guide, Mr. P. J. Bansode sir of
our department, for providing me with the right guidance and advice at the crucial junctures and
for showing me the right way.

I also take this opportunity to express a deep sense of gratitude to our class coordinator for
their cordial support, valuable suggestions and guidance. I extend my sincere thanks to our
respected Head of the Department Prof. A. B. Gaikwad sir, for allowing me to use the facilities
available. I would like to thank the other faculty members also, at this occasion.

Last but not the least, I would like to thank my friends and family for the support and
encouragement they have given me during the work of project.

Yours sincerely,
Silviya Masiha

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 Certificate

Government Polytechnic, Dharashiv

This to certify that Ms. Silviya Santosh Masiha Roll No. 32 of 6th Semester of
diploma in Computer engineering has completed the term work satisfactorily in
Entrepreneurship Development (22032) For academic year 2024-2025 as
prescribed in the curriculum.

Place: Dharashiv Enrolment No: 2201180234

Date: / /2025 Exam seat no:

Subject Teacher Head of the Department Principle

Mr. P. J. Bansode Mr. A. B. Gaikwad Mr. S. L. Andhare

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 INDEX

Sr no. Content Page no.

1. Annexure 5-6

2. Introduction of red bull 7-10

3. Good and bad points of red bull 11-12

4. Competitors 13-15

5. Application of microproject 16

6. Conclusion 17

7. References 18

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 Micro-Project Report

Rationale:
Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the most
popular energy drink in the whole world. In 2012, there were more than 5 billion cans sold around
the world. The company’s slogan is “Red Bull gives you wings”, meaning that it will give you
energy.

1.0 Aim/Benefits of Micro-Project:

 To find out good and bad points of an advertisement.
 To study basic things while making an advertisement.
 To study how an advertisement can be beneficial to the business.

2.0 Course Outcomes Achieved:

 Identify your Entrepreneurial traits.
 Identify the business opportunities that suits you.
 Use the support system to zero down to your business idea.

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3.0 Actual Recourses Required:

Sr. No. Name of resource Specification Quantity

1. Computer /Laptop RAM 8GB, i3 processor 1

Internet 4G wifi. 1
2.

[Link]
3. Reference Link 2
[Link]
4. Software Microsoft Word 10 1

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4.0 Output Of the Micro-Project:

Introduction of Red Bull:

1. Red Bull is an Austrian company that curates energy drinks. Top athletes, students, and
those in high-demand professions, as well as people who drive long distances, love Red
Bull Energy Drink.
2. Red Bull is the world’s leading manufacturer of energy drinks through its Red Bull brand.
Its energy drink is exclusively produced in Austria and consumed in more than 100 countries
worldwide - throughout Europe and many parts of North and South America, Africa and
Australia.

3. It is the most popular energy drink brand as of 2019. Originally available only in a single
nondescript flavour sold in a tall and slim blue-silver can, called Red Bull Energy Drink.

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4. They established a powerful brand reputation through the use of a vibrant logo with two
opposing bulls and a unique tag line, ‘Red Bull gives you wings.’

Red Bull gives you wings….

Founder Dietrich Mateschitz, Chaleo Yoovidhya

Year Founded 1984

Origin Fuschl am See, Austria

No. of Employees 12,618

Company Type Private

Market Cap N/A

Annual Revenue $6.6 billion (2020)

Net Profit $971 Million (2020)

Quick Stats on Red Bull

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 Products of Red Bull:
 Energy Drinks
 Red Bull Cola
 Energy Shot
 Sugar-Free Drinks

Ingredients of Red Bull:

1. Caffeine:
o One of caffeine's primary actions in the human body is a stimulating effect on
cognitive functions. Caffeine helps to improve concentration and increase alertness.
o One 250-ml can of Red Bull Energy Drink contains 75 mg of caffeine.

2. B-group vitamins:
 There are two types of vitamins: fat soluble and water soluble. Red Bull
contains water-soluble vitamins.
 Water-soluble vitamins do not get stored as much in the body as fat- soluble
vitamins.
 These B-group vitamins contribute to normal energy-yielding metabolism, such
as the build-up and break-down of carbohydrates and proteins, and the reduction
of tiredness and fatigue.

3. Sugar:
 Sugars are well known carbohydrates and can be found in many foodstuffs
from fruits and fruit juices to other beverages including energy drinks.
 Carbohydrates are basic nutrients consumed in the daily diet, and whether
found in fruits or Red Bull Energy Drink, your body processes these sugars the
same way.
 Red Bull Energy Drink contains 11 g of sugars per 100 ml.

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4. Taurine:
 Taurine is an amino acid, naturally occurring in the human body and present in
the daily diet. It is involved in a wide range of biological processes.
 Taurine is found in high concentrations in muscle, brain, heart and blood.

5. Water:
Water is a main ingredient of Red Bull, which is sourced locally at our
production sites.

SWOT Analysis of Red Bull :

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Good Points of Red Bull :

1. Provides a significant increase in energy.

2. Offers an immediate burst of adrenaline.

3. Drinking red bull increases brain and physical activity for 2 – 3 hours.

4. Contains mood enhancers that also have the potential to combat diseases like cancer
5. Helps to maintain the health of your blood cells and nerves.

6. It gives you wings which means, it provides nutrients such as the amino acid taurine and
some B vitamins.

7. Caffeine has increases heart rate to give energy boost when you feel tired and drained
already. These benefits are what the makers of Red Bull energy drink are focusing on.

8. Red Bull is the most expensive non-alcoholic drink available in any convenience store.
9. Improve energy and boost mental and physical performance.

Bad Points of Red Bull :

1. While rare, excessive intake of Red Bull and similar energy drinks has been linked to
heart attacks and deaths
2. Can increase blood pressure and heart rate.
3. Combination of ingredients used in Red Bull can cause side effects, especially if
consumed in large amounts over a long period, or when mixed with alcohol.
4. Red Bull side effects can include weight gain, insomnia, tooth decay and possible
increased risk of osteoporosis. Red Bull health risks also include interactions with
alcohol and some medications.

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 5. Excess red bull increases the amount of caffeine in the body. Diabetes is
caused by the uncontrolled release of insulin hormone in the body. This leads
to health-related problems like obesity, liver damage, seizures.

Competitors of Red Bull :

Top opponents of Red Bull are as follows –
 Coca-Cola
 Monster Beverage
 PepsiCo

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 1. Red bull vs Coca-Cola:

In general, energy drinks have more caffeine than soda. This is true for Red Bull when comparing
it to the caffeine content in Coke.

The table below shows that a 12 fluid ounce serving of Red Bull has 114 milligrams of caffeine
versus 34 milligrams for the same size serving of Coke. In other words, there is over three times
the amount of caffeine in Red Bull compared to Coke.

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 2. Red bull vs Monster:

Monster and Red Bull are two of the most popular drinks out there.

There are many minor differences between the two that make people prefer one over the
other. For one Monster’s can size is sixteen ounces and Red Bull is served in a twelve ounce can.
Monster energy has a whopping 54 grams of sugar compared to Red Bull only has 37 grams. thus
giving Monster a sweeter taste. The caffeine level in both drinks is extremely high.

Monster tops it off with a massive 89 milligrams of caffeine and Red Bull has 111miligrams.
In comparison, an average cup of coffee has 95 milligrams.

There is also a minor price difference that sets apart the two
products. Monster energy drink sells for around three dollars while Red Bull can sell for almost
five dollars per can.

Many Titans prefer Red Bull over Monster because Red Bull is faster to drink. “In my
opinion I like Red Bull better because its faster to drink due to the size of the bottle and it makes
me feel alive” senior Ryan Carlson Said. Carlson is not the only titan that prefers red bull. Many
Titans also think Red Bull tastes better “Red Bull simply tastes better than monster” Junior Teryn
Correa states.

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3. Red bull vs PepsiCo:

 PepsiCo

PepsiCo's brand is ranked #105 in the list of Global Top 1000 Brands, as rated by
customers of PepsiCo. PepsiCo has a neutral social sentiment, when analysing social
media channels and online mentions. Their current market cap is $195.21B.

 Red Bull

Red Bull's brand is ranked #38 in the list of Global Top 100 Brands, as rated by customers
of Red Bull. Red Bull has a neutral social sentiment, when analysing social media channels
and online mentions.

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5.0 Skill Developed/Learning Outcome of Micro-Project:

Doing something for long time periods always gives good lesson. Some of the things that our
team learnt are listed as below:
• Basically, we learnt to work in team.
• Learnt to work in pressure and to be patient.
• Developing leadership qualities.
• Efficient Communication Skills and Technical aptitude skills.

6.0 Application of Micro-Project:

This project report can be helpful to remove bad points and weakness from current
advertisement of the product.

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 Conclusion

Through this project I understood how to analyze good and bad points, strengths
and weakness of advertisement. And how to improve advertising strategy to attract
people.

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 References

 [Link]
 [Link]
 [Link]
 [Link]

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