Critical Thinking
Dr. Amira Wasfy - Dr. Walaa Khozaam
F A L L 2 0 2 3
T H E F U T U R E S T A R T S H E R E
Chapter 3
SWOT Analysis
F A L L 2 0 2 0
T H E F U T U R E S T A R T S H E R E
Project out line
Part 1: Imagine that you are 6 groups that decide to start a new project.
Each group represents one of the 6 hats that represent the different
characters. Explain the type of project and then explain how each type
would behave if it were responsible for the success of this projec
Project out line
Part 2: : according to what you specified about the nature
of the project that you decided to start with in your field
of work. Apply a SWOT analysis to discover how you
will develop a plan for the success of your project.
Project out line
Part 3: Create a complete mind map/ Conceptual
map to describe all the resources for your
project and start implementing the action plan.
SWOT Analysis
It is a strategic planning technique used to
help a person or organiza5on iden5fy
strengths, weaknesses, opportuni5es, and
threats related to business compe55on or
project planning
S W
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
• How do you write SWOT analysis?
Use the following 8 steps to conduct a SWOT analysis:
1. Decide on the objec5ve of your SWOT analysis. ...
2. Research your business, industry and market. ...
3. List your business's strengths. ...
4. List your business's weaknesses. ...
• How do you write SWOT analysis?
Use the following 8 steps to conduct a SWOT analysis.
5. List poten5al opportuni5es for your business. ...
6. List poten5al threats to your business.
7. Analyze your data by using the matrix technique .
8. Give advise or take ac5on .
S
STRENGTHS
W
WEAKNESSES OPPORTUNITIES
O T H R E AT S
• Things your • T h i n g sy o u r • Underserved Emerging
company seod well c o m p a n yl a c k s markets for specific competitors
products
• Qualities that • T h i n g sy o u r • Changing regulatory
s e p a r a t e uoy from c o m p e t i t o r sd o • F e wc o m p e t i t o r si n environment
ruoy competitors b e t t e rt h a ny o u y o u ra r e a
• Negative press/
• Internal resources • R e s o u r c el i m i t a t i o n s E m e r g i n gn e e df o r media coverage
s u c h sa
skilled, y o u rp r o d u c t so r
• U n c l e a ru n i q u e Changing customer
knowledgeable staff services
sellingp r o p o s i t i o n attitudes toward
• Tangible assets usch Press/media your c o m p a n y
a s intellectual c o v e r a g eo fy o u r
property, capital, company
proprietary
t e c h n o l o g i e s etc.
Wo r d S t r e a m
SWOT MATRIX
Strengths + Opportuni5es
THE MOST POWERFUL
MAX -MAX
POINT .
Strengths + Threats. Weaknesses + Threats.
MAX -MINI
THE POINT OF CRISIS MINI -MINI
Opportuni5es + Weaknesses
THE SOLUTION OF
PROBLRM
• Strengths–Opportuni5es. Use your internal
MAX -MAX
strengths to take advantage of
opportuni<es.
Weaknesses-Opportuni5es. Improve
weaknesses by taking advantage of
opportuni<es.
MAX -MINI Strengths-Threats. Use your strengths to
minimize threats.
Weaknesses- Threats:
Discover your main problem or your
proten<onal crisis
MINI -MINI
Work to eliminate weaknesses to avoid
threats.
• SWOT analysis for a student implies the parts
they are good at and factors that need
improvement.
• Through SWOT analysis, a student can analyze
what opportuni5es lie ahead of them.
Case studies:
Case 1: WOM company of mobile serves faces a big problem
because it was discovered that the competitions and prizes that it
offers to customers are fake and they do not offer real prizes to
their customers, the company now may be trying to know how it
can solve the problem or may be trying to know how people see it
after this crisis, and are there opportunities to save its reputation
and recover its position.
WOM company start in the Egyptian market to compete with
Vodafone, Orange, Etesalat and We
Case 2: Ford Motor Company is trying to launch and
promote a new car that runs on electricity and saves energy
in the Egyptian market and wants to know a lot of
information about the possibility of its success in doing so.