SDSSU – Tandag Camus

Humanities & Social Sciences Department Module 5 Lesson 2

GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses

“Millennials” and “Fillennials”: Ethical Challenges and Responses

Specific Learning Outcomes:

INTRODUCTION

In recent years, the proverbial generation gap has become more visible in the
Philippines due to changing mores, styles, and spending habits. Marga Manlapig finds out
more about the differences among the Silent Generation, Baby Boomers, Generation X,
Millennials, Generation Z, and the young leaders known as Generation T “You just don't
understand!” Over the years, these words have been the battle cry (or the broken-hearted
wail) of young people against the structure and policies imposed by their elders. It is a cry
usually followed up with a bracing statement that invariably begins with “When I was your
age, we did things differently.

ACTIVITIES

Part I. True or False

Direction: Write T if the state is TRUE and F if the statement is FALSE.

___________1. The term “Millennial” generally refers to the generation of people

born between the early 1980s and 1990s.
___________2. The “Millennial” Generation is also known as Generation X.
___________3. You just want to chase some dream instead of getting a real job.

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Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses

___________4. “Millennial” charateristics vary by region, depending on social and

economic conditions.

___________5. You can act so entitled and be narcissistic.

___________6. In the Philippines, “millenials” make up almost one-third of the total

population.
___________ 7. You can just go into a business and ask for a job.
____________8. “Millennials” are growing up differently from how the previous
generations.
___________9. “Millennials” need special treatment at work.
___________10. “Millennials” want more purpose at work.

Essay: Instruction: Write a short personal reflection on the question:

1. What are the issues that cause friction between “Fillennials” and their parents?
How can we resolve this friction? Minimum of 50 words (15 points)

___________________________________________________________________
____

A. ANALYSIS:
Individual Activity 1: Poster Making (30 minutes)
(LO2) : Explain the Traits/Qualities of “Millennials”.

Instruction: Draw a poster that explains the Traits/qualities of “Millennials”.

Criteria:

15 points: - Originality of the output

10 points: - Creativity
5 points: - Visual impact

Activity Processing:
1. How do you find the activity?

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Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses

2. Did you gain something in our activity?

B. ABSTRACTION:

The term “Millennials” generally refers to the generation of people born between
the early 1980s and 1990s, according to the Meriam-Webster dictionary. Some
people also include children born in the early 2000s.

The word “Fillennials” is a Filipino term of “Millennials”

“Millennials” in the Philippines are described as those who are social media
independent and also, the “selfie” generation. “Millennials” are a most puzzling
phenomenon in the generations of humans that have ever come to be. Born at the
dawn of a new age, between1980 to 2000, they are the first digital natives.

They are socially connected via multiple devices and are in some instances
bordering on the obsessed with social media, as with selfies. Yet “millennials” are
also the generation that gave rise to movements

The Philippines has a unique history which influences and shapes the attitudes,
beliefs, preferences, and value systems of the Filipino “millennials”. In this changing
world, it may be true that Filipino “millennials” generally experience life similar way
that the “millennials” of other countries do, since various global events have been
taking place. Nonetheless, Filipino “millennials” still differ from other “millennials” in
the sense that their personalities are still affected and shaped by Philippine culture
and society.

The four generational groups examined in the survey are Traditionalists, Baby
Boomers, Generation X workers (Gen Xers), and “millennials” or Generation Y
workers (Gen Yers).

The Traits/Qualities of “Millenials”

“Millennials” in South Africa are labeled as "youths" but regardless of the place,
“millennials” have a set of particular traits.
It is estimated that 85% of the current workforce is made up of Generation Y/
Millennial. This means that they are good marketers of business and industrial
products.
This new group possessed a few similar traits that marketers can utilize to their
benefit. By understanding these traits, a marketer can tweak their existing tactics to
better suits and be better received by this powerhouse group.

Here are the traits/qualities that they possessed, in general:

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 SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses

1. They are confidently independent

This new group has been nurtured by their baby boomer parents up until a
much later stage in their lives. This generation has a high level of expectation
placed on them. The millennial generations are highly educated and have
grown up with the internet at their fingertips. With information as to their
ammunition, they can make informed decisions on their own.

2. Comfort in the flock

This is a group that believes in strength in numbers. They are looking for
collective voice and acceptance. “Millennials” socialize in groups both online
and offline. The boom of social media and the huge take-up of pop up events
can be seen as great examples. The voice of the group will determine how
they accept or deal with their environment. “Millennials” believe that their
groups can override the political change. Marketers, who set trends can
benefit from utilizing teams of similar personality traits to work on specific
tasks for marketing their business.

3. Simplicity
“Millennials” do not tolerate "things" that do not work and they will tell people
about it too. This generation will easily source an alternative if people about it
too.

4. They want to experience engaging in business

Any product or service can be engaging in the “millenials”. “Millennials” are far
easier to engage with if the brand or product provides an experience. This
goes back to why the generation is sometimes called "Generation Me". They
are constantly searching for something new, something exotic, something
adventurous. By adding value to their experience, marketers and employees
create the impression that they are special and leave the segment with
something they will remember. It is important to tap into their EQ.

5. Creativity achievers
This group has hundreds of thousands of creative influences at their disposal
through the internet. With this amount of influence, a new era of creativity is
born. With a combination of their attention-seeking traits and need to achieve,
this segment has the recipe to produce outstanding creativity.

6. Uniquely
“Millennials” are very creative at taking a common fad and making it their own.

7. No Brand boundaries

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 SDSSU – Tandag Camus
Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses

“Millenials” want to be heard and want to influence. “Millennials” see brands

as a personal relationship and need to understand the personal benefit to
their lives.

8. Multitasker
“Millennials” are multitasking pros and can juggle many responsibilities at
once. This also means that they are easily distracted and find social media
and texting hard to resist.

C. APPLICATION

“Apply” – Ethical Issues, Environmental Ethics, and Advocacies that

promote moral values.
Example: Ethical issues in Phils. -Robbery, suicide, murder,
prostitution, lack of moral education and proper jobs, gambling, etc.
Environmental – pollution, illegal mining, etc.
Suggestion to do:
✔ Create a Vlog or

✔ Create a scenario (drama)

Mechanics:
Create a vlog

▪ 5 points deduction for containing dirty, foul, and offensive language.

▪ The vlogs should be in landscape orientation and at least 640 x 480

resolution.
▪ Vlogs must not be more than three (3) minutes.

▪ Vlogs must be send in our GC

Criteria:
30 points - Relevance of the theme
30 points - Creativity
40 points - Entertainment quality

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Humanities & Social Sciences Department Module 5 Lesson 2
GE-Ethics “Millennials” and “Fillennials”: Ethical Challenges and Responses

Total of 100 pts.

For offline:
Create a scenario (drama) a Script

“Apply” – Ethical Issues, Environmental Ethics, and Advocacies that promote

moral values.
Example: Ethical issues in Phils. -Robbery, suicide, murder,
prostitution, lack of moral education and proper jobs, gambling, etc.
Environmental Ethics – pollution, illegal mining, etc.

Book
RESOURCES
Ariola, Mariano (2018) Ethics, Room 215 ICP Building,
Cabildo St. Intramuros, Manila: Library Services & Publishing
Inc..

Gubia-on, A. and Leaño, Jr. R. (2018) Ethics for College

Students, Room. 108, ICP Bldg., Recoletos St., Intramuros,
Manila: Mindshapers Co., Inc.

Internet

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Congratulation. You have just finished Lesson 2 of Module 5.

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