Week 6 Tutorial
Please refer to the Week 5 lecture before answering these questions. Visit the following link on the
Australian Beverages Council (ABC) member page and answer the questions. These companies
manufacture, distribute, or import non-alcoholic, water, and juice-based beverages.
[Link]
1. Answer
From the list of the ABC members, I chose Suntory Oceania. A brief introduction about this
business, Suntory Oceania is a branch of the Japanese corporation founded in 1899- Suntory and also
plays a vital role in the Suntory strategy of global expansion. Its vision is to expand their values of
quality and craftsmanship through their diverse portfolio of beverages (Australian Beverages Council
Ltd 2025).
And with the commitment to sustainability, they also hold a social contract with society.
Specifically, society will allow the company to exploit, utilize natural resources for production, and
create revenues through selling sugary drinks; vice versa, it is expected the producer to act
responsibly by reducing the environmental harm and contributing to social activities. For example,
since their first foundation, they had been including the “Giving Back to Society” campaign in most
of their activities, in which they will widespread the brand’s values to community through
fundraising, volunteering activities such as product donation or disaster relief (Suntory Beverage &
Food Australia Pty Ltd 2024).
2. Answer:
According to the CSR pyramid below, the Suntory
Oceania has expressed a strong commitment to ensure
the ethical responsibilities in their business activities,
they are clearly aware of what thing is right and less
harmful to the environment and community besides
making their own profit.
To justify, unlike the other business models, which
solely focuses on following the law strictly and
maximizing the revenues, the Suntory’s business model
always takes the sustainability factor into account in
every campaign and follows different stakeholders’
approaches to understand what they should act towards
environment and society. For example, not only the Suntory Oceania but also the whole
Suntory Group adopted the essence of the Promise "Mizu to Ikiru" (living with water) since
2005, its core idea is to conserve the water resources, use them responsibly, and return all to
the nature after using. To achieve this goal, they have also established the Institute for Water
Science to dip into the understanding of “current” water to plan for their water conservation
program (Suntory Holdings Ltd. 2024a). Moreover, the Suntory Oceania also take the
consumer’s experience into consideration. In order to raise consumer’s awareness about
alcohol, they had run a marketing campaign of “Drink Wise and Drink Smart” to convey the
message of “the importance of alcohol moderation” throughout the whole community
(Suntory Beverage & Food Australia Pty Ltd 2024b).
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3. Answer: Here are my four chosen external stakeholders:
- Customers/ Consumers:
The Suntory Oceania has committed a strong responsibility toward customer’s health when
using their products. According to SUNTORY HOLDINGS LIMITED. (n.d.), since 2022,
their arm in Oceania has announced the deployment of lowering the sugar content in their
products by 2030, which means one in six drinks sold would become low, or contain no
sugar.
- Environment:
As I have mentioned, the company has adopted the global “Mizu to Ikiru” program, which
concentrates water conservation and sustainable resource use. Besides that, they also
committed to reduce the carbon emissions and limit the waste packages released after being
used.
- Communities, society:
Through the “Giving Back to Society” program, Suntory Oceania has employed the corporate
values in their local supporting activities, especially during the period of crisis. By providing
the affected areas with product donations in many natural disasters and holding a lot of
charitable events, the company has reinforced their social corporate efforts in order to
improve the life. Also, their employees are encouraged to take part in those activities, which
proved their promise that social well-being is beyond profit (Suntory Oceania 2024).
- Government:
It is showed that Suntory Oceania is one of the members of the Australian Beverages Council,
collaborating with policymakers to act responsibly and maintain the goals of sustainability,
which means this is the proof for their commitment not only to regulation compliance but also
governmental collaboration.
References
Australian Beverages Council Ltd 2025, Suntory Oceania - Australian Beverages, Australian
Beverages, viewed 6 April 2025,
<[Link]
Suntory Beverage & Food Australia Pty Ltd 2024a, Community - Suntory Oceania, Suntory Oceania,
viewed 6 April 2025, <[Link]
Suntory Beverage & Food Australia Pty Ltd 2024b, Consumer - Suntory Oceania, Suntory Oceania,
viewed 6 April 2025, <[Link]
SUNTORY HOLDINGS LIMITED. n.d., Suntory | Sustainability | Positive Choices, Corporate
Sustainability, viewed 6 April 2025, <[Link]
Suntory Holdings Ltd. 2024, Institute for Water Science mission | Suntory Global Innovation Center,
Suntory, viewed 6 April 2025, <[Link]
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Suntory Oceania 2024, How we give back to society , Suntory Oceania, Suntory Beverage & Food
Oceania, viewed 6 April 2025, <[Link]