50% found this document useful (2 votes)
290 views8 pages

F&N: A Legacy in Beverages

F&N is one of Malaysia's oldest and most diversified companies, operating since 1883. It is a market leader in beverages and dairy products in Malaysia and several other Southeast Asian countries. F&N produces and sells a wide range of soft drinks, dairy products, non-carbonated beverages, and is engaged in property development. Some of F&N's most popular brands include 100PLUS, F&N condensed milk, Magnolia, Sunkist, Fruit Tree, and Seasons. The company has a vision to become the leading total food and beverage company in Malaysia and the region.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
50% found this document useful (2 votes)
290 views8 pages

F&N: A Legacy in Beverages

F&N is one of Malaysia's oldest and most diversified companies, operating since 1883. It is a market leader in beverages and dairy products in Malaysia and several other Southeast Asian countries. F&N produces and sells a wide range of soft drinks, dairy products, non-carbonated beverages, and is engaged in property development. Some of F&N's most popular brands include 100PLUS, F&N condensed milk, Magnolia, Sunkist, Fruit Tree, and Seasons. The company has a vision to become the leading total food and beverage company in Malaysia and the region.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

intro F&N is amongst the regions and Malaysias oldest companies and its brand enjoys the rare

distinction of being a market leader and household name in many categories. A well loved brand in Malaysia, today, F&N has spread its wings to more than 20 countries worldwide and established itself as a regional player. From purveyors of carbonated soft drinks, the F&N Group is one of Malaysias diversified blue chip companies with leadership of the nations beverages and dairy products. The Group has grown from strength to strength with an annual turnover in access of RM4 billion from its core business in the manufacture, sale and marketing of soft drinks, dairies, non-carbonated beverages as well as property. With a unique blend of quality and innovative products that have stood the test of time, the F&N brand has resonated with Malaysians for over 128 years. The company has come a long way since 1883 when John Fraser and David Chalmers Neave formed The Singapore Straits Aerated Water Company. Years later, F&N was consolidated and the companys love affair with the food and beverage industry began. Our corporate milestones include, among others, the pioneering and launching of the sweetened condensed filled milk in 1973, launching of a complete range of icecream products in 1974, the launch of 100 Plus isotonic drinks in 1984 , and the acquisition of Nestls canned milk business in Thailand and Malaysia in 2007. Not one to rest on its laurels, F&N continues to soar to greater heights and remains committed to upholding the highest standards of corporate governance through integrity, transparency and accountability. F&N also remains responsible to their employees, business partners, stakeholders and the community; the company implements various initiatives to ensure responsible practices are carried out in all areas of the F&N business. In Malaysia, F&N operates under the banner of Fraser & Neave Holdings Bhd (F&NHB), which is the Malaysian arm of Fraser And Neave, Limited. The company is listed on Bursa Malaysia and employs over 3,000 employees in operations across Malaysia, Brunei and Thailand. Its vision is to become the leading total Food and Beverage Company in Malaysia and the region.

For more information on Fraser And Neave, Limited go to [Link]. Vision: "To become the leading total beverage company in Malaysia and the region" Mission: "To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our customers and a rewarding career for our employees"

The F&N Group has been present in the region since 1883. Few other companies in the region can boast a mercantile heritage over two centuries during which it has earned an unflagging reputation with all stakeholders for stringent business ethics, high standards of corporate governance and product integrity. Nor can many of the regions companies boast a similarly enduring branding heritage (both corporate and product) throughout such a long journey. Today, the F&N Group consists of mostly wholly-owned core businesses in Malaysia in soft drinks, dairies and properties. In terms of business split, the soft drinks division has historically contributed about 50 per cent of Group revenue/profit whilst the other 50 per cent is shared between the other divisions. Property development emerged only in the 2004-2005 financial year as a new contributor to the Groups bottom line. Food & Beverage The F&N food & beverage (F&B) division caters to consumers from all walks of life with products such as soft drinks, milk, isotonic sports drinks, juices, water, Asian-inspired beverages and ice cream. These innovative products have been thoughtfully developed to offer wholesome goodness and enjoyment to everyone, anytime, anywhere. A promise that is embodied in the F&N corporate identity of its F&B products and reinforced by the slogan: Pure enjoyment. Pure goodness. The acquisition of the Cocoaland stake in 2010 will provide the Group with a strategic third pillar necessary to bolster and accelerate the development of the food business to complement the soft drinks and evolving regional dairies business.

Market Position The Group has strong market positions in all of its Malaysian core businesses. Its soft drinks division commands a market share of more than 60 per cent

whilst the dairies division enjoys a leading 60 per cent share of its core condensed milk segment.

Strong Brands The Group enjoys numerous, award-winning brands. Among the leaders are 100PLUS, F&N (soft drinks and condensed milk), Magnolia, Sunkist, Fruit Tree and Seasons. F&N soft drinks and dairies divisions brands have enjoyed a long history of customer and consumer confidence built on unwavering commitment to quality and F&Ns undisputed distribution capability and strong sales infrastructure. Manufacturing The soft drinks factory in Shah Alam, operational since 1996, is one of the largest and most modern of its kind in South East Asia. With a totally integrated PET blowing plant, it is able to produce 60 million cases of soft drinks per year. It has the unique capability to produce Carbonated Soft Drinks (CSD's), Asian Soft Drinks (ASD's) and Cordials in Cans, PET Bottles and BIB (for fountain drinks). F&N Beverages is the only soft drinks company with production facilities in both West and East Malaysia. The dairies operation in Petaling Jaya is the largest in South East Asia with an annual capacity of 7 million cases. It also operates a can-making plant with a capacity of more than 300 million cans per annum. In 2006, following the Groups RM310 million deal with Swiss giant Nestle, F&N became the largest canned milk player in the ASEAN region, tripling its business and adding RM1 billion in additional sales revenue per annum. To cater for the continuous growth in demand for its products, the Group has invested in two new dairy plants in Malaysia and Thailand. The RM250 million greenfield liquid milk plant in Thailand, commenced operations in September 2009. Located on a 23-acre site in Rojana Industrial Park, Ayutthaya, the plant is the "best in its class" among condensery operations and is set to be a low-

cost and efficient producer. Its design incorporates the latest technology to meet the highest standards of food safety and efficiencies in the production of liquid milk products. With total capacity of 3.5 million cans per day or an annual production of about 11 million cases of product, the plant is fully integrated with an outsourced in-situ can manufacturing facility and onsite logistics operations. Rojana Factory Panoramic View :

The Thai plant will serve as a blueprint for F&N Dairies Malaysia's new RM350 million plant in Pulau Indah, Selangor. F&N's main dairy production facility in Petaling Jaya is set to be relocated to this 37.4-acre site, designed to be the largest canned milk plant in Southeast Asia. This new world class state-of-theart production facility is scheduled to be operational by 2011.

Property In 2004, the F&N Group launched Phase 1 of its new property divisions first project, part of a RM600 million re-development of the 20-acre site in Sungei Besi that was formerly home to an F&N factory in Sungei Besi. Known as Fraser Business Park, the first phase comprising 80 shop office units was an overwhelming success. The entire offering was snapped up by eager investors attracted by its freehold status and strategic location. They were successfully handed over to the purchasers at the end of 2006, 4 months ahead of schedule.

Phase 2 , known as Zone E @ Fraser Business Park, was launched in 2006. Well received with gross development value at RM 380 mil, it is an integrated commercial development comprises of retail mall, serviced apartments, hotel, college and hostel.

products Over the years, the brands in F&Ns stable have continued to grow from strength to strength. Our divisions have worked aggressively to deliver on the respective brand promises through bringing our customers consistent and memorable brand experiences. F&Ns underlying commitment to innovation, quality and excellence undoubtedly enabled the brands in our stable to weather the challenges of the marketplace as well as forge ahead in their respective market segments. Please navigate to one of the brand categories below:

Soft Drinks Dairy Products Property

Common questions

Powered by AI

F&N made a strategic move by acquiring a stake in Cocoaland in 2010, which provided the Group with a strategic third pillar to enhance and accelerate the development of the food business. This acquisition complemented its existing soft drinks and regional dairies businesses, supporting F&N's growth and strengthening its market position across these divisions .

F&N leveraged its manufacturing capabilities by operating one of the largest and most modern soft drink factories in South East Asia, capable of producing 60 million cases annually. This includes integrated PET blowing facilities and the ability to produce various types of beverages. The company's extensive production facilities in both West and East Malaysia enhance its distribution efficiency and support innovation in product offerings, maintaining its competitive edge in the market .

Corporate governance at F&N plays a crucial role in supporting its business operations and maintaining strong stakeholder relations by ensuring integrity, transparency, and accountability in all practices. These values have fostered trust and confidence among consumers, employees, and investors, enabling F&N to uphold high standards of ethics and contribute to its long-term success and market leadership .

F&N's venture into property development has provided a new revenue stream and contributed to the Group's bottom line. The launch of projects like Fraser Business Park demonstrated the Group's ability to diversify its business effectively. This move complemented F&N's established beverage and dairy sectors by providing capital for expansion and development, while enhancing its financial stability and market presence .

F&N's dairy plant in Thailand, which commenced operations in 2009, was designed with the latest technology to ensure high standards of food safety and operational efficiency. The plant, situated on a 23-acre site at Rojana Industrial Park, has a capacity of producing 3.5 million cans per day and includes an integrated can manufacturing facility and onsite logistics operations. This state-of-the-art plant served as a blueprint for the new dairy plant in Malaysia, aiming to enhance production efficiency and reduce costs .

F&N's corporate milestones, such as pioneering sweetened condensed milk and launching successful product lines like 100PLUS isotonic drinks, have significantly contributed to its historical market positioning. These innovations established F&N as a market leader, enhancing its brand reputation and customer loyalty over the years. Further strategic actions, like acquiring Nestlé’s canned milk business, expanded its market presence and reinforced its brand dominance in the region .

The primary drivers of F&N’s market leadership in Malaysia's beverage and dairy sectors include its diverse product portfolio, commitment to quality and innovation, and strong distribution network. F&N's soft drinks division captures over 60% of the market, while its dairies division dominates the condensed milk segment. Its investment in modern manufacturing facilities and strategic brand management contribute to its sustained leadership position in these sectors .

F&N's expansion into international markets has presented challenges such as navigating diverse regulatory environments and local competition, which require strategic adaptability and local expertise. However, this expansion also offers opportunities for increased revenue, brand recognition, and market diversification. By strategically positioning itself in over 20 countries, F&N has broadened its consumer base, allowing it to leverage its strong brand equity and distribution capabilities to seize growth opportunities .

F&N has maintained its brand identity and reputation by adhering to a commitment to quality, innovation, and delivering consistent and memorable brand experiences. The Group's strong market positions in its core businesses, such as its leadership in soft drinks and dairies, are a testament to its enduring brand heritage. Products like 100PLUS, F&N soft drinks, and condensed milk exemplify its commitment to quality and consumer confidence, supported by a robust distribution network and marketing prowess .

F&N's mission and vision statements emphasize becoming a leading food and beverage company and delivering superior returns, which guide the company's strategic direction by focusing on quality, innovation, and market expansion. These statements drive F&N’s initiatives to maintain leadership in the beverage segment, ensure stakeholder satisfaction, and develop rewarding career paths for employees, aligning with its long-term growth objectives and market success .

You might also like