FLUIDITY
This business will sell
healthy flavoured water to
customers. It will provide
energy just like PRIME etc…
“Some healthy refreshment would be
the midas touch the world needs”
By- Prerak Sata
Target audience
● My target audience for the business will be anyone who likes flavoured water
and it will not depend on any age group.
T A R G E T A U D I E N C E
T A R G E T A U D I E N C E
T A R G E T A U D I E N C E
T A R G E T A U D I E N C E
T A R G E T A U D I E N C E
Status of Business and USP
● This business is a startup by me and it does exist in the market around me but I
am expanding and revamping it.
The unique selling point of my business
● I will provide flavoured water such so
that you can interchange the flavours
between fruits,vegetables and
flowers!
● It will also involve a mechanism of a
hybrid flavour which doesn’t
currently exist in the market.(It will
cost more than a normal drink)
● My drink will be affordable and
healthy mentioning a nutrition grade
(A,B,C,D)
MARKET RESEARCH
To the already existing business in the market, I am adding a completely new product
which is an adaptation of the original and I am making the product more accessible.
Based on market research
● There is another company which has a similar business abroad knowns as
“AirUp” which sells flavoured water by using a mechanism known as “CAP
FLAVOURING”
● However, this has been considered as unhealthy by WHO standards as plastic
fibres tend to get mixed with the water inside the bottle.
● Also, this company is very inaccessible– being present only in United States of
America and United Kingdom. I plan to change that.
Scope for business and menu
● There is a lot of scope for business as there is a lot of hype around energy drinks
like PRIME,GATORADE,MONSTER etc…
● Teenagers really want these energy drinks but the parents deny as they feel it is
unhealthy (due to sugar and calorie content) and is too expensive.
● I am introducing an idea where teenagers will get the energy they want while
parents will see the healthy and inexpensive nature. Hence I believe there is a
scope for business.
Location,Infrastructure and choice
● This will majorly be an online business as I will create a website for the same
and this commodity will be available on apps such as Zomato and Swiggy; Hence
there won’t be any particular location/infrastructure.
● I am teenager hence I can understand my wants. I REALLY want such flavoured
fluids to fulfill my satisfaction but my parents deny it due to its unhealthy
nature. Same is true for other people in different age groups who feel these
drinks are unhealthy and expensive than the price in countries abroad.
SO, to help everyone around me I have chosen this business.
Marketing and back end process
● I will use social media(Instagram,Whatsapp,Snapchat,Facebook) and
posters/flyers to market my product. Spotify is another platform as well
● The team involved at the back will be:- One website manager (sister), two
flavoured water makers who will be my two cousins. I will be there on weekends
but on weekdays my mother will manage.
Total cost = Rupees 80,000 FINANCE
Costs Return on investment
I have a friend who can make a I expect a 15% return on investment
website/app for free so that cost per month on the cost. (Rs.12,000 per
is eliminated. month)
I will pay one time investment of The price will vary per choice of
Rupees 40,000 from my savings flavour
for a reverse osmosis,flavour
addition machine and delivery. Hybrid flavours (250 ml) will cost from
I will use 40,000 rupees for Rs. 150 to Rs. 400
packaging and marketing costs. Simple flavours(250 ml) will cost from
This will be provided by my father Rs. 75 to Rs. 180
as a loan.