Introduction
Let's be honest, who doesn't love a delicious treat? In Kidapawan City, and
across the Philippines, sugary snacks are a beloved part of our daily lives, brightening
our days and making even ordinary moments feel special. From casual gatherings with
friends to significant celebrations, sweet treats play a vital role in bringing people
together, fostering a sense of community and shared joy. Among this diverse array of
delightful options, churros stand out as a truly irresistible favorite, captivating taste buds
with their unique charm.
Their golden-brown, crispy exterior and soft, fluffy interior, generously dusted with
cinnamon sugar, create an irresistible texture and taste. This simple yet deeply
satisfying combination has made churros a global favorite, adaptable to various
cultures. At Kidapawan City National High School (KCNHS), churros offer a perfect
energy boost for studying, a shared joy with friends, and a celebratory treat for school
events. They're a simple pleasure uniting students and teachers, bringing sweetness
and happiness to daily life at KCNHS.
The Company
"Churrolicious Delights" is a student-run churro business committed to providing
delicious, high-quality treats made with fresh, premium ingredients. We're passionate
about creating a successful venture and sharing our love of churros with our school
community. Our business model focuses on direct sales within our school, offering a
convenient and enjoyable treat for our fellow students.
We're applying our knowledge from the Humanities and Social Sciences strand
to develop effective marketing strategies, understand consumer preferences, and build
strong relationships within our school community. Our business plan demonstrates the
practical application of our studies, showcasing the entrepreneurial skills we've
developed. We invite you to support our venture and enjoy the delightful results of our
hard work.
Mission
To provide freshly made, premium churros that delight the senses and satisfy
sweet cravings, while also demonstrating the practical application of Humanities and
Social Sciences principles through successful entrepreneurship and strong community
engagement within KCNHS.
Vision
To be the leading provider of high-quality, delicious churros within the Kidapawan
City National High School community, fostering a sense of shared joy and creating
lasting memories through the simple pleasure of a perfect treat.
Objective
"Churrolicious Delights" aims to become a student-run for a business at
Kidapawan City National High School, offering the high-quality churros that cater to the
tastes of the school community. The goal is to foster the school spirit, develop
entrepreneurial skills in marketing, customer service, and business management, and
achieve consistent sales growth. The business seeks to become a beloved part of the
KCNHS experience, contributing to memorable moments for students, teachers, and
staff.
Churrolicious Delights
Imagine the irresistible crunch of perfectly golden-fried dough, a symphony of
textures that melts in your mouth. Each bite is a delightful explosion of crispy exterior
giving way to a soft, airy interior. A light dusting of cinnamon sugar adds a touch of
warmth and spice, creating an unforgettable sensory experience. These aren't just
churros; they're a journey to Spain, a taste of tradition, a moment of pure bliss. Dip them
in rich, decadent hot chocolate for the ultimate indulgence! Forget your everyday snack
– this is an experience.
Capture the magic of a campfire in every bite! Our s'mores cookies are a
decadent fusion of gooey marshmallow, rich chocolate, and the comforting crunch of
graham cracker. Every cookie is a miniature campfire treat, perfectly baked to golden
perfection. Imagine the warm, melty chocolate spreading across your tongue, the soft
chewiness of the marshmallow, and the satisfying crunch of the graham cracker – all in
one heavenly bite. It's the taste of summer, the feeling of warmth, and the joy of sharing,
all wrapped up in a delicious cookie. Escape the ordinary and treat yourself to a taste of
pure campfire bliss!
Together, these treats offer a perfect pairing of crispy, cinnamon-sugar perfection
and gooey, campfire-inspired delight. A match made in culinary heaven! Don't just eat;
experience the ultimate in sweet treats. Get yours today!
Products and Services
At Churrolicious Delights, we proudly offer our signature Churros—crispy on
the outside, soft and fluffy on the inside, and dusted with cinnamon sugar for an
irresistible flavor. Made with high-quality ingredients and prepared in a clean, safe
environment, our churros provide a delightful snack for school breaks, gifts, or special
events. Complementing our churros are S'mores Cookies, a nostalgic combination of
gooey marshmallow, rich chocolate, and crunchy graham crackers, capturing the
warmth and joy of campfires in every bite. Both treats are perfect for any occasion,
offering a moment of sweetness to brighten your day.
In addition to our delicious products, Churrolicious Delights offers a School
Event Catering Service, bringing our churros and s'mores cookies to your celebrations
with customizable packages for any size event. To reward our loyal customers, every
tenth customer will receive a free box of churros, packaged with the same care and
attention to detail. Whether through our delectable treats or our thoughtful promotions,
we aim to create memorable experiences and foster a sense of community at
Kidapawan City National High School.
The Market
In today’s market, sweet foods remain a favorite, with many people enjoying
traditional Filipino desserts like halo-halo, leche flan, ube halaya, and various pastries.
Churrolicious Delights aims to offer something unique within this thriving dessert
landscape by introducing churros—an internationally loved snack with its own distinctive
flavor and texture. Our business will focus on capturing the local market at Kidapawan
City National High School by catering to the sweet cravings of students, teachers, and
non-teaching staff. By providing a quality product that’s both affordable and satisfying,
we aim to establish a steady presence in the community, blending traditional sweetness
with a new treat to meet the needs and wants of our customers.
Market Feasibility
Churrolicious Delights is a student-run business established by passionate
young entrepreneurs eager to explore the world of business and marketing. Our flagship
product, churros, is created using carefully sourced ingredients to ensure a superior
taste experience. We conducted multiple test runs before launching to perfect the
texture and flavor, ensuring it meets the expectations of our target market. With the
school community as our primary customer base, Churrolicious Delights positions
itself as a fresh and viable option in the local market, offering a product that’s not only
delicious but also tailored to the preferences of students and staff, ensuring
sustainability and success.
Marketing Strategy
Marketing is essential to the success of Churrolicious Delights, and our
strategy focuses on promoting our churros and s'mores cookies through social media
and strategic sales promotions. We plan to utilize platforms like Facebook and
Instagram, where we will consistently upload visually appealing photos and promotional
videos to showcase our products. With Facebook’s massive user base, we can reach a
broader audience and increase brand visibility. Engaging content such as behind-the-
scenes videos, stories, and user testimonials will help build brand loyalty. Additionally,
we will incorporate the use of hashtags to increase our posts' visibility and make it
easier for our target audience to find and engage with our brand.
In addition to social media marketing, we will implement a sales promotion
campaign where every tenth customer will receive a free box of churros. This strategy
encourages customer engagement and motivates repeat purchases, triggering a sense
of excitement among buyers. By offering rewards, we aim to create a loyal customer
base while also increasing sales. These combined strategies will help Churrolicious
Delights gain traction and grow within the Kidapawan City National High School
community and beyond.
Target Customers
Our target customers at Churrolicious Delights are students, teachers, non-
teaching staff, and guests at Kidapawan City National High School who have a love for
sweet treats. These customers are always looking for tasty and convenient snacks to
satisfy their cravings, and our churros and s’mores cookies are the perfect options. To
reach a broader audience, we plan to set up stalls at school events and in local
markets, making it easy for everyone to purchase our products. Through our social
media platforms, we will also offer online sales, enabling those outside the Kidapawan
City area to enjoy our treats, further expanding our reach and customer base.
Product Cost
PRODUCT INGREIDIENTS QUANTITY COST
MATERIALS
Flour 1/2 tablespoon 23
Evaporated milk 2pc 45
Butter 2pc 30
Salt A/N 20
Egg 3pc 40
Churrolicious Oil 2pc 130
Delights
Cinnamon 1pc 30
White suger 1k 80
milk chocolate 100
caramel 90
Total: 588
PRODUCT INGREIDIENTS QUANTITY COST
MATERIALS
Butter 2psc 92
Brown 1/4 23
White sugar 22
Eggs 55
Vanilla extract 55
Flour 1kg 48
Cookie Baking Soda 50
Salt 1/4 8
Chocolate chips 50
Graham Cracker 45
Chocolate bar 34
Marshmallow 30
Suldanan 19
dip 50
Total: 581
Financial Consideration
Launching Churrolicious Delights requires careful planning and budgeting to
ensure the venture's success. The initial startup costs will include purchasing
ingredients for our churros and s'mores cookies, equipment like deep fryers and baking
trays, and packaging materials. We estimate the total startup costs to range from
₱6,669 to ₱8,669, covering the necessary materials and branding expenses to set up
the business.
Once operational, ongoing expenses such as replenishing ingredients,
packaging, and utilities will add approximately ₱2,300 to ₱2,500 weekly. These costs
will be managed carefully to ensure that we maintain a sustainable operation while
meeting customer demand. This includes the regular purchasing of flour, sugar,
chocolate, and marshmallows, which are essential for both our churros and cookies.
xTo maintain profitability, pricing strategy is crucial. We plan to sell churros at
₱15 per piece and s’mores cookies at ₱25 per piece, providing an affordable yet
profitable product. With an estimated daily sale of 50 churros and 30 cookies, we
anticipate ₱10,500 in weekly revenue from both products combined, ensuring that we
meet customer demand while covering costs.
Revenue projections suggest that with consistent sales, Churrolicious
Delights can earn a weekly profit of around ₱8,000. This margin ensures the business
remains financially viable, allowing us to reinvest in marketing and expansion
opportunities. By closely monitoring expenses and adjusting based on sales, we aim to
maintain this profitability and grow steadily.
In terms of the breakeven analysis, the initial investment will be recouped within
one to two weeks of operation, based on the projected weekly profit. This short
breakeven period gives us confidence that Churrolicious Delights will quickly become
a sustainable and thriving business, ready to scale and meet even greater demand
within Kidapawan City National High School and beyond.
projected income statement
Churros Sales (₱15 x 50/day) 15,000 (₱3,000/day x 5 days)
S’mores Cookies Sales (₱25 x 30/day) 3,750 (₱750/day x 5 days)
Total Revenue 18,750
Cost of Goods Sold (COGS)
Churros Ingredients & Materials 2,940
S’mores Cookies Ingredients & Materials 2,905
Total COGS 5,845
Gross Profit 12,905
Operating Expenses
Packaging 1,000
Utilities (electricity, water) 300
Miscellaneous Expenses 500
Total Operating Expenses 1,800
Net Profit 11,105
Summary of Findings
The financial projection for Churrolicious Delights indicates a promising and
profitable business venture within Kidapawan City National High School. With a
projected weekly revenue of ₱18,750 from churro and s'mores cookie sales and a cost
of goods sold (COGS) of ₱5,845, the gross profit is estimated at ₱12,905. After
accounting for operating expenses, including packaging, utilities, and miscellaneous
costs amounting to ₱1,800, the projected net profit stands at ₱11,105 per week. The
business model, offering affordable yet premium-quality treats, shows financial
sustainability and growth potential through careful expense management and consistent
sales.
Conclusion
Based on the projections, Churrolicious Delights is a financially viable business
that can generate a solid weekly profit of ₱11,105. The short breakeven period and
consistent demand for churros and s’mores cookies among students and staff at
KCNHS ensure that the venture will be sustainable in the long term. By maintaining
quality, focusing on effective marketing strategies, and managing costs, Churrolicious
Delights has the potential to expand and become a beloved part of the school
community.