Presentation Script

Note: Some elements of improv has also been left to the deliverer of the
presentation while presenting to make the overall presentation look a bit natural.

Begin with introducing self, and greeting the fellow judges and panelists. A vote of Thanks
for their precious time.

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Let me begin by telling you a story. It is a story of two schoolboys, Eric and Cyrus. Eric lives
in Calgary, and Cyrus lives in Mumbai. They are both in the same grade and were born on
the same date. Interestingly, they are both struggling with their subjects in school and
having difficulties making progress in their learning.

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Fast forward ten years: Eric has graduated with a degree in Computer Science, while Cyrus,
unfortunately, did not finish school and dropped out. Now, he is in a rehabilitation camp
coping with substance addiction.

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How did this happen? How did two boys, born on the same date, end up with such different
destinies?

Let’s find out.

Eric’s teacher, based on his behavior and conduct in class, recommended that his parents
get him tested for Attention Deficit Hyperactivity Disorder (ADHD). Acting on the teacher’s
recommendation, they administered MHS’s ADHD Conners 4 Assessment. They discovered
that their child was indeed suffering from ADHD. This early diagnosis helped Eric and his
parents take corrective steps early in his educational journey to manage and improve his
condition. By the time he finished school and entered college, Eric had channeled his
extraordinary abilities into creating value for himself and those around him. And how did
this all happen? MHS’s Conners 4 Assessment for ADHD was a stepping stone to all of Eric’s
achievements.
Unfortunately, no such option was available for Cyrus and his parents in India, and the
result was something no parent would ever wish for their child.

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The goal of this presentation is to explore the idea of MHS entering the Indian market by
introducing their brand, products, and mental health solutions to people in India. Children
like Cyrus, and many others, could make impactful contributions to society if their
conditions are diagnosed early. MHS hones in on this. By providing detailed and accurate
assessments, MHS helps practitioners offer the most suitable treatments. MHS solutions
deliver beyond a typical diagnosis, going beyond the simple positive or negative binary of a
condition. In fact, our AI-powered system has elevated our capabilities, setting us apart
from competitors in this space.

While Pearson may be the largest player, we are second to none. With 40 years of
experience in the field, we confidently state that success is perceived by those who
recognize true expertise.

"We all come from one, but it’s the one within us that drives us to contribute something of
value to society," remarked the company’s CEO during a media interview answering a
question on the progress made on reducing bias in their assessments over the years. The
CEO emphasized that the proof is in the results. He highlighted that our assessments have
correctly identified individuals with ADHD multiple times. The prevalence of this
neurological disorder is widespread, particularly among younger populations. Our products
go beyond simple diagnosis to offer well-tested and delivered counseling before engaging in
treatment initiatives.

We will demonstrate the value this step could unlock for MHS if we decide to pursue this
path in India, which will be presented through a brief SWOT analysis in the subsequent
slides.

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As applicants for this grant, we aim to show the judges how our products will create and
unlock value for our stakeholders, from customers to the broader community. At MHS, we
bring human insights to your fingertips.

Through this presentation, we seek to communicate the message of three core components:
Differentiation, Technological Innovation, and Community Impact.
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**Strengths:**

We are who we are—a leading name in scientifically validated psychometric assessments in

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**Weaknesses:**

We are not as large as Pearson Assessments. Breaking into the Indian market requires us to
be perceived as a trusted and well-known brand in a country where mental health
conversations often carry a negative stigma. Overcoming this cultural barrier is a challenge,
especially since we lack prior experience in India. Additionally, our products currently do
not account for the cultural nuances of the Indian population. Addressing this would require
detailed surveys and ground-level data, which we currently do not possess.

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**Opportunities:**

The Indian market is huge, both demographically and economically. The size of our
potential market in India is enormous. We won’t just be reaching children in need; we’ll also
ensure that our name becomes synonymous with mental health diagnosis for both children
and adults in India. In short, we’ll be the company that provides clarity on mental health
conditions and helps people understand their challenges.

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**Threats:**

Regulatory approvals and overcoming negative perceptions of mental health are potential
hurdles.

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We seek this grant to reach children like Cyrus, who could benefit from our products in
developing markets like India, and to rewrite their futures, making this world a better place
for you, me, and for all of humanity.

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Opportunity rarely knocks twice- The proof is in the numbers. The Indian market is
yearning to adopt new assessments. This is a compilation of results of a survey conducted
by a UK bases Market Research Organization, Willis Tower Watson.

As we can see 44 % of the respondents in the survey affirmed positively that they were
looking to adopt new instruments for their psychometric assessments.

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Vote of Thanks and In closing and Remarks

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