Age: Sex: Email Address: Contact Details: Kindly answer the following questions: 1.
What according to you is the most important segment or section of the consumer goods industry? 2. What do you believe is missing from the current market scene in the consumer goods section? 3. Do you believe that current products meet all the requirements of the consumer goods sector? 4. What change would you like to bring in the goods provided at the current time in the markets? 5. Do you find the services to be satisfactory and appropriate? 6. How efficient in your mind, is the mechanism for checking the satisfaction of the consumer once the goods have been sold? 7. What improvements would you suggest, to be brought about in the follow up services for the consumer goods? 8. If asked for a review rating, how do the present firms fair in the meeting the needs of the consumer market segment? 9. Kindly make any other suggestions if you have to improve the functioning and the situation in the consumer goods market? . Do you use fast-food services in the area ?
Yes No
2. Which fast-food services do you use (if any)?
a) Kebab b) Sandwiches c) Hotdog d) Pizza e) Hamburger f) Fish & Chips
g) Other (Chinese, Indian, Italian) h) None
3. What type of fast food do you prefer ?
a) Hamburger b) Pizza c) Hotdog d) Fish & Chips e) Kebab f) Sandwiches g) Other (Chinese, Indian, Italian) h) None
4. What typeof fast-food services are in the area?
a) Hotdog b) Hamburger c) Pizza d) Fish & Chips e) Kebab f) Sandwiches g) Other (Chinese, Indian, Italian) h) None
Customer Trends
5. What else do you buy when purchasing fast food?
a) carbonated (fizzy) drinks b) coffee, tea c) Other
6. What time of day do you eat fast-food?
a) Before 11am b) Between 11am and 2pm c) Between 2pm and 6pm d) Between 6pm and 10pm e) After 10pm
7. How often do you use fast-food services?
a)Once a week b) Twice a week c) Once a month
d) Once a year e) Other
Need for & Access to Product/Service
8. How much are you prep ared to pay for fast-food?
a) Less than 1 b) Between 1 3 c) Over 3
9. Would you buy from my new stal l ?
Yes No
10. Do you think other people would use the service?
Yes No
11. How far do you live from the stall?
a) Less than half-a-mile b) Half-a-mile to two-miles c) Over two-miles
12. How often do you pass the stall?
a) Every day b) Twice a week c) Once a week d) Once every two-weeks e) Once a month f) Less frequent g) Usually, never
13. Your age group?(enter M for male, and F for female)
a) Up to 18 b) Between 18 and 30 c) Between 30 and 50 d) Over 50