Customer Awareness of Cashless Transactions
Customer Awareness of Cashless Transactions
University of Calicut
In partial fulfillment of the requirements for the award of the Degree of
Bachelor of Commerce
By
SHAHINSHA ABDURAHIMAN
REG NO: KVARBCM055
Under the Guidance of
Dr. Divya M
Research & PG Department of Commerce
M E S KEVEEYAM COLLEGE
(Affiliated to the University of Calicut)
Valanchery – 676552, Malappuram Dt., Kerala State
Date:
………………….
Valanchery
28 February 2019 [Link] M
Head, Research and PG Department of Commerce
M E S KEVEEYAM COLLEGE
(Affiliated to the University of Calicut)
Email: principal@[Link]
First and foremost, I thank God for his Almighty support and
merely drop of blessings upon me to complete my project
within the stipulated time.
CONTENTS
CHAPTER TITLE PAGE NO.
NO.
1 1.1 INRODUCTION 8-13
1.2 IMPORTANCE OF THE STUDY
1.3 STATEMENT OF THE PROBLEM
1.4 SCOPE OF THE STUDY
1.5 OBJECTIVES OF THE STUDY
1.6 VARIABLES USED IN STUDY
1.7 RESEARCH METHODOLOGY
1.8 SOURCE OF DATA
1.9 TOOLS USED FOR DATA COLLECTION
1.10 TOOLS USED FOR ANALYSIS
1.10 LIMITATIONS OF THE SUDY
1.11 TOOLS USED FOR ANALYSIS
1.12 TOOLS USED FOR ANALYSIS
2 REVIEW OF LITERATURE 14-18
3 THEORETICAL FRAMEWORK 19-27
4 DATA ANALYSIS AND INTERPRETATION 28-49
5 FINDINGS, SUGGESTIONS AND
CONCLUSION 50-52
5.1 FINDINGS
[Type text] Page 7
5.2 SUGGESTIONS
5.3 CONCLUSION
BIBLIOGRAPHY 53
ANNEXURE 54
Introduction
Banks and financial institutions offering discounts on purchase with credit/ debit
cards and online wallets offering attractive deals for payments have made Indians
comfortable with paperless transactions. The cashless transaction is a new application of
mobile payment that has functionality to displace a conventional wallet and more. Mobile
payments are a top investment priority for banks. In fact, the world’s biggest banks continue
to focus most of their announced IT initiatives on mobile financial services (including
payments) and online banking.
The cashless transaction is one of the most important concepts now-a-days, Prospects
for Cashless Economy in India. Around 5% of fund transactions in India are driven by the use
of mobile wallets and electronic payment system. The main advantages of cashless
transactions are that the digital transactions ensure recording of all economic transactions.
Digitalization means makes it almost possible to control black money markets which often
prove damaging to national economics. It helps increase the tax income of the government.
The advantages to citizens of a county in a cashless economy are risk of carrying currency
notes and loss of hard earned money can be avoided. Transaction costs, making the payment
and time consumption will be reducing. Cashless transaction is convenient for shopping,
payment of bills and scheduling of financial transactions managed from home, office or
India is in the second position in the world in population. Still Indian economy is
developing economy in the world. So the government of India taking some initiative to
develop our economy, our honorable prime minister introduces the digital India for adopting
the technology and maintains all transactions should be digital transactions in our country. In
order to accelerate the execution of the concept of digital economy there are number of
digital payment systems introduced. These payment systems can make changes in the
standard of living of people. In India, many cashless payments systems were launched such
as E-Payments, online payments IMPS, NEFT and mobile wallets etc… In this research the
researcher article indicates that various cashless payments through in India and its impact of
after demonization.
The scope of the study confined to the methods used in digital payments and
difficulties faced by the users from different parts and how the future of the payment methods
in college students in Tirur Taluk
I Demographic variables:
Age
Gender
Education
Occupation
Monthly income
II Study variables:
Awareness
Branch banking
ATM
Internet banking
Mobile banking
Tele banking
Debit/credit card
RTGS
NEFT
POS
Digital wallets
Benefits
Lower Risk
Secure Privacy
Safety
Prompt Settlement
Problems
ATM Machine out of cash
Charges of Online Transaction
Problem of Internet connection
Hacking Problems
Not giving fast response
Lack of appropriate software.
Cyber Crime
Non printing of ATM statement
Lack of Security and Safety
Not providing payment information
Illiteracy
Research Design
The present research work is descriptive in nature. It was done in college students in
Tirur Taluk.
Population
Sample Unit
Sampling Method
A convenient sampling method is used to collect data from the students and professionals.
Secondary Data
The secondary data is collected from books, journals, website, literatures, manual
and their annual report.
Percentage analysis and Weighted Average Score are used as a tool for this study. The
interpretation is diagrammatically represented using different diagrams.
Chapter 1 deals with introduction of the study, relevance of the study, scope and
objectives of the study, variables used in the study, and research methodology.
Chapter 2 contains review of literature. In this study review about the different
studies are included.
Chapter 4 deals with analysis of the data and interpreting the result in forms of
diagram, tables, and graphs etc.
REVIEW OF LITERATURE
Dr. Shilpa(2018)- Moving Towards Cashless India ,Investigated the factors involved in
adoption of a new innovation by consumers in the mobile payment. The research was
According to Mr. Pradeep H. Tawade (2017), Government had to take necessary steps
in the formulation of cashless economy and for this, banks had to maintain liquidity for
convenience and Government should also try to improve infrastructure so that more and more
people can come into net banking and internet. Therefore, at conclusion, cashless provides
additional benefits to cashless system and produces more ease than comfort to society,
business and government.
Mrinalini Kaul, Purvi Mathur. (2017) claimed that Digitalization brings many benefits
like transparent flow of funds, reduce tax evasion, easy of working, new job opportunities etc,
but it is necessary to have financial literacy and financial knowledge. Their study indicated
that there is inconvenience of digital and financial knowledge in cashless transactions and
had to overcome by raising awareness programme of its functional benefits to people and
businesses.
Dixit R, [Link]. (2017) -A Study on Adoption of Mobile Wallet for Cashless Economy,
Have conducted a research to understand the factors that affect consumer’s adoption of
mobile wallet. Survey was conducted among 210 mobile phone consumers to understanding
the mobile wallet adoption. The results show that the Perceived Risk, Performance
Expectancy, Facilitating Conditions, Perceived Value,Social Influence, Perceived Regulatory
Supports well as Promotional benefits are important aspects in predicting Behavioral
Intention to accept mobile wallet adoption. It is also found the effort expectancy was
insignificant
Dr. Thomas (2016) -Driving Financial Inclusion in India, A Study on Mobile Wallet
Services Offered by Banks in Kerala ,They have conducted a study on “Cash-less Society:
Drives and Challenges in Nigeria” to analyze if it ispossible for developing a cash-less
society through more actual use. This research investigated the cash-less economic
structurehas to evaluate its possibility in Nigeria through concerns to save time, awareness
and adequacy the environment of level and improvement both educationally and
technologically
Igbara, felis N, Emerenini Fabian, M. Daasi, Gibson L.K. (2015), studied the impact
of cashless policy on small scale business in Ogoni Land River State, Nigeria. In their
findings the level of adoption of cashless policy statistically was low and had negative impact
on the performance and growth of small scale business in Ogoni Land. Preeti Garg, manvi
Panchal (2017), in their opinion, cashless economy assist to fight against corruption and
money laundering but the biggest obstacle is cyber crime, illegal access to personal data, lack
of transparency and efficiency in E-payments.
According to Alvares, Cliford (2009) in their reports ―The problem regarding fake
currency in India.‖ It is said that the country's battle against fake currency is not getting easier
Chen (2008) -A model of consumer acceptance of mobile payment, Said that cash
back on digital payment is an effective method of motivating the population to adopt cashless
transaction. After the demonstration was successful,an effort to encourage cashless
transactions began in semirural and rural India
Jain, P.M (2006) in the article ―E-payments and e-banking‖ opined that e- payments
will be able to check black ―An Analysis of Growth Pattern of Cashless Transaction
System. Taking fullest advantage of technology, quick payments and remittances will ensure
optimal use of available funds for banks, financial institutions, business houses and common
citizen of India. He also pointed out the need for e-payments and modes of e-payments and
communication networks.
From the foregoing survey of literature on related area, it is found that different studies
have been carried out by several researchers and institutions in the area of cashless
transactions in Kerala. But very rare studies have been conducted on the cashless tansactions
in Tirur taluk of Malabar region. In this scenario, the researcher has made a novel attempt to
fill the gap.
Theoretical Framework
HISTORICAL BACKGROUND
To understand the cashless methods of transactions the researcher will have a quick
overview on cash and its transactions. Money is one the most important means to fulfil our
needs and wants. The means to satisfy our needs and wants are currencies of different types
that are issued by the governments of a country and then they are exchanged in lieu of
products and services. The money is a developed type of means for day to day transactions
and has emerged from various systems of exchange in human civilization. Earlier, there were
no currencies but all the important goods and services were acquired by exchanging other
goods and services; this system of exchange was known as a Barter system. The need for
monetary value was emerged as a psychological assurance to trust each other and to involve
an external body to promise the payment in terms of a promissory note or a coin, this is the
time when currencies or coins came into existence. Ancient china, India, and Africa started to
use cowries and shekels. The emergence of new technology and need for a global business
made the cashless transactions more popular. There were various methods of cashless
transactions that were frequently used, but due to the economic advancements the need for
other faster and reliable methods has motivated many entrepreneurs and economist to
introduce reliable and easy to use methods of cashless transaction.
Cashless transaction is a process of buying goods and services against money where there is
no physical currency is involved. The physical currency is replaced by a number of methods
that are powered by digital information technology and are capable to transfer money from
one person’s bank account to another person’s. All these money transfer 3 methods have their
own, features, qualities, and mechanisms that work together with other devices or
equipments; therefore they are termed as “systems”.
As for any trading activity, the issue of safe and reliable money exchange between
transacting parties is also essential. In a cashless environment, payments take the form of
money exchange in an electronic form which makes it safe and reliable. Merchant sells the
goods to customer and customer pays the price with the help of cashless methods with safety
and reliability where as in offline world the payments are made with cash or through cheque
that may be counterfeited. There are many reasons behind the people’s choice to do cashless
Clumsy and expensive to handle coins and notes are replaced by efficient electronic
payments initiated by various types of plastic cards that have a tantalizing prospect for the
twenty-first century. There are various cashless transaction methods such as follws:-
1. Cheque
The cheque is one of the oldest methods of cashless payment. It is a known method to
everyone. In this method, you issue a cheque for the specific amount to someone else. The
cheque gets deposited in the respective bank. The bank processes a payment through a
clearing [Link] entire transaction done through cheque gets recorded and there is a proof of
payment. However, there are instances wherecheque payments get dishonored due to
signature mismatch or insufficient fund. In order to avoid such issue, we can use other
cashless payment options.
2. Demand Draft
Demanddraft is another rudimentary way of cashless transaction. It is safest option to receive
payment from anyone. Demand draft (DD) never gets defaulted as it is signed by the banker.
The disadvantage of DD and cheque is you need to visit a bank in order to deposit cheque
and demand draft. The clearance of cheque or DD takes additional time.
5. E-Wallets
E-Wallet is next cashless payment option. E-Wallet can be used to purchase products starting
from grocery to airline tickets. In order to use E-Wallet customer and merchant, both require
a smartphone with active internet connection. The most popular example or E-Wallet is
PayPal. After registering for E-Wallet you need to link your credit card or debit card with
your E-Wallet id. You can use EWallet for fund transfer or online shopping. It is simplest
cashless method.
6. Mobile Wallets
The next cashless payment method is a mobile wallet. You do not need a debit card, credit
card or internet banking password for making payment using a mobile wallet. Just load
money in your wallet via IMPS and use it on the move. You can download mobile wallet app
from play store. Fewexamples of mobile wallets are Paytm, PayUmoney, MobiKwik, etc.
7. UPI Apps
UPI is a mobile payment system which allows you to do various financial transactions on your
smartphone. UPI allows you to send or receive money using virtual payment address without
entering bank information. Merchants can enroll with banks to accept payments using UPI.
Like in the case of a PoS machine, the merchant would require a current account with a bank
to accept UPI payments. The examples of few UPI Apps are SBI Pay, Union Bank UPI
App,
Phonepe, etc.
8. Gift Card
The next cashless payment method is a gift card. Gift card is a readymade card and can be
purchased from a merchant or from the bank. The gift card is loaded with a fix cash amount
you can purchase any item from the specific vendor by using a gift card.
Convenience
The ease of conducting financial transactions is probably the biggest motivator to go digital.
You will no longer need to carry wads of cash, plastic cards, or even queue up for ATM
withdrawals. It’s also a safer and easier spending option when you are travelling. The
benefits are enormous if you leave out the low-income group, which will face a huge challenge.
For the rest of the country, it is constructive and simple. It will be especially useful in case of
emergencies. The freedom to transact whenever and wherever you want. You don’t have to
be physically present to conduct a transaction or be forced to do so only during office hours.
Discounts
The recent waiver of service tax on card transactions up to Rs 2,000 is one of the incentives
provided by the government to promote digital transactions. This has been followed by a
Tracking spends
If all transactions are on record, it will be very easy for people to keep track of their
spending. It will also help while filing income tax returns and, in case of a scrutiny, people
will find it easy to explain their spending. Besides the tax, it
will have a good impact on budgeting.
Budget discipline
The written record will help you keep tabs on your spending and this will result in better
budgeting. Various apps and tools will help people analyse their spending patterns and
throw up good insights over a couple of years. Controlled spending could also result in
higher investing. If the same amount of cash does not flow back into circulation and people
continue to use mobile wallets and cards, it is also likely to bring down the latte factor. This
means that the Rs 10 you spent on candy or chips, or that regular cup of coffee office is
likely to take a hit since you will be short of loose change and smaller currency notes.
There’s a lesser chance of budgetary leaks and unaccounted for spends sneaking into your
budget at the end of the month.
Lower risk
If stolen, it is easy to block a credit card or mobile wallet remotely, but it’s impossible to get
your cash back. “In that sense, the digital option offers limited security,” says Pai. This is
especially true while travelling, especially abroad,where loss of cash can cause great
inconvenience. Besides, if the futuristic cards evolve to use biometric ID (finger prints, eye
scan, etc), it can be extremely difficult to copy, making it a very safe option.
Small gains
I Profile of Respondents
The analysis of the general questions related to age, gender, marital status, occupation
etc. reveals the following.
Figure 4.1
The analysis of the data shows that more number of respondents are in the age group of 20-30
(71 percent of total sample). On the other hand, number of respondents in the age group of
30-40 is only 5 percent.
Table 4.2
Out of the total respondents 41 were male respondents and 19 female respondents. i.e, 68
percent of the sample consists of male respondents and 32 percent female respondents.
Table 4.3
Education wise Classification of Respondents
From the above table and graph 68 percentage of users are educated at degree level and 17
percent users are at +2 education, 13 percent users are at PG level and 2 percent users at
diploma level,
OCCUPATION
Figure 4.2
77 percent of users are student and 15 percent of users are private employees, and 7 percent
of usres are self employed and 2 percent of the users are government employed.
Here, 43 percent of users are in the group of upto 5000 rupees per month, 30 percent of users
are in the group of 10000-20000, 12 percent of users are in 5000-10000 income group, 10
percent of users are in the group of above 30000 per month, and 5 percent of users are in the
group of 20000-30000.
Branch Banking
Table 4.6
50 percent of users are visiting bank branches 1-3 times per month and 33 percent of users
not visiting branch atleast once in a month and 7 percent users are visiting bank branches
over 12 times per month.
ATM
Table 4.7
Usages of ATM
46 percent of users are visiting ATM 1-3 times per month, 35 percent of users are visiting
ATM 3-8 times per month,5 percent of users not visiting ATM and another 5 percent using
ATM over 12 times per month.
Internet Banking
Table 4.8
32 percentage of users are using internet banking 1-3 times per month and 3-8 times per
month, and 7 percent of users are using internet banking on 8-12 times per month.
Tele banking
Table 4.8
59 percentage of cassles payment users are not using Tele banking, 23 percentage of users are
using 1-3 times per month, and 5 percent of users are using tele banking over 12 times per
month.
Table 4.9
Figure 4.7
35 percent of users are using mobile banking 1-3 times per month and 22 percent users using
mobile banking 3-8 times per month, 17 percent users using mobile banking 8-12 times per
month, 13.3 percentage users not using mobile banking and using over 12 times per month
Figure 4.8
Out of 60 respondents 48 respondents using ATM service i.e. 80 percent, and 57 percent of
users using Debit and credit cards form payment methods and only 10 percentage of users
using POS machines for payment.
Table 4.11
Rank
TV 1
Newspaper 2
Advertisement 3
Internet 4
Social media 5
Source: Primary Data
Here ranking the medias providing awareness to the users, It results that Television(TV) is
the first rank, Newspaper on second rank , Advertisement on third rank, Internet on fourth
rank, Social media on Fifth rank from 60 respondents.
Table 4.12
Ranking of benefits
Figure 4.9
The main benefits while using cashless transaction is easy and saves time it ranked 1, and
awared about the benefits on Safety ranked 2 and rank 7 control black money the last rank in
this Table
Table 4.13
Account to Account 35 21 4 0 0 1
transfer 271 27
Statement request( by 15 28 17 0 0 4
email, fax, mail) 238 23.8
SMS alerts about specific 18 29 12 1 0 3
information
to the bank services / new
products 244 24.4
Online Transactions status 27 19 12 0 2 249 24.8 2
Source: Primary Data
Figure 4.10
Here, Account to account transfer ranked 1, Online Transactions status ranked 2, SMS alerts
about specific information to the bank services / new products ranked 3, Statement
request( by email, fax, mail) ranked 4 .
Table 4.14
Illiteracy 18 4.5 12
From the above table it shows that ATM Machine out of cash is the
most important problem faced by the users, other major problems are Charges of Online
Transaction, Problem of Internet connection, Hacking Problems, Not giving fast response,
Lack of appropriate software.
This analysis is done by The result of the cross tabulation on Age, Gender, Education,
Occupation, Monthly Income.
Table 4.15
Figure 4.12
In the above table shows that the cross tabulation Result of Age groups, 21 respondents from
20-30 catogories are placed high and other 18 on the same category placed very high on
contribution of new technology to the success of banks.
Table 4.16
19 respondents from Males are marked high and very high contribution on new technology
by banks, And only 2 female Respondent marked average in the new technology.
Table 4.17
19 respondents from College students Marked high success rate and 18 respondents rated
very High, al most all the classes users are in the opinion of high or very high success rate.
Table 4.18
Out of 46 respondents from students 23 are rated high success, and 19 are rated very high and
private employers not rated average in the success.
Table 4.19
Income level up to 5000 are rated 16 on high succession new banking technology, and 10
respondents from income between 10000-20000 are rated Very high on 18 respondents from
the category.
Bank should focus on ATM services because it is the most used service and lot of
problems faced by customers on high rate.
Promote more for digital payment transaction for increase customers on banking,
and for reduce branch visit.
Provide high bandwidth software and not make any errors
Provide more Advertisement about cashless transactions on medias.
CONCLUSION
Cashless payment is the best way for the banking users to do banking functions easily
within the office or home. Now many of the rural banking are promoting digital
banking. If the process are simplified for payment and any one uses the cash less
payment any people can travel or make payment without carrying cash on pokets, also
the balance saving amount held in the hands will be in banks. It helps to promote
development of nation. In this project shows benefits and problem faced by the users
by this we can suggest changes in banking sectors services on cashless Transactions.
BIBLIOGRAPHY
ARTICLES
Dixit R, [Link]. (2017) -A Study on Adoption of Mobile Wallet for Cashless Economy
Yu (2012)- Factors affecting individuals to adopt Mobile Banking
Dr. Thomas (2016) -Driving Financial Inclusion in India
Dr. Shilpa(2018)- Moving Towards Cashless India
Chen (2008) -A model of consumer acceptance of mobile payment
Age:
1. How frequently do you use the following banking services per month?
B. ATM
C. Internet Banking
E. Mobile banking
RTGS
NEFT
Debit/Credit card
Mobile banking
Net banking
POS
Digital wallets
TV
News paper
Internet source
Advertisement
Social media
Lower Risk
Secure Privacy
Transparency and
Accountability
Safety
Control illegal
Activities
5. Indicate your level of satisfaction in the below statement by using cashless payment:
Cyber Crime
Hacking Problems
Lack of Infrastructure
Illiteracy
Thank You