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B.Com Consumer Behaviour Exam March 2024

This document outlines the examination structure for the B.Com degree in Consumer Behaviour for the March 2024 semester. It includes details about the exam format, with sections for multiple-choice questions, short answer questions, and essay questions, covering various topics related to consumer behavior. The document specifies the maximum marks for each part and the subjects included in the course.

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josephvarghese0333
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88 views2 pages

B.Com Consumer Behaviour Exam March 2024

This document outlines the examination structure for the B.Com degree in Consumer Behaviour for the March 2024 semester. It includes details about the exam format, with sections for multiple-choice questions, short answer questions, and essay questions, covering various topics related to consumer behavior. The document specifies the maximum marks for each part and the subjects included in the course.

Uploaded by

josephvarghese0333
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

QP CODE: 24000982 Reg No : .....................

24000982
Name : .....................

[Link] DEGREE (CBCS) REGULAR / REAPPEARANCE EXAMINATIONS, MARCH


2024
Sixth Semester
COMPLEMENTARY COURSE - CO6CMT12 - CONSUMER BEHAVIOUR
Common for [Link] Model II Logistics Management, [Link] Model II Marketing & [Link] Model III
Office Management & Secretarial Practice
2017 Admission Onwards
FD4F7E34

Time: 3 Hours Max. Marks : 80


Part A
Answer any ten questions.
Each question carries 2 marks.

1. What is meant by term 'Consumer Credit' ?

2. What is Positivist Approach ?

3. What is a stated need?

4. What are high involvement strategies?

5. What is life style analysis?

6. Give any four distinct roles involved in the family decision making process.

7. Distinguish between Ingroups and Outgroups.

8. What are the basic structure of buying behaviour?

9. What is Nicosia model?

10. What is consumer dissatisfaction?

11. Write any two objectives of central council?

12. What are online marketing?


(10×2=20)
Part B
Answer any six questions.
Each question carries 5 marks.

13. Why do we need to study Consumer Behaviour ?

14. Write a short note on Consumer Protection Movement.

Page 1/2 Turn Over


15. How does Maslow's Theory of Motivation interpret needs?

16. What is the role of percepion in influencing buying behaviour?

17. What do you mean by sub-culture? Explain its impact on consumer behaviour.?

18. Explain the various aspects used to identify the differences among various cross cultural
platforms.

19. What are the marketing implications of need recognition to marketers?

20. Explain the importance of channel of communication in diffusion process.

21. Differentiate organisational buying with consumer buying.


(6×5=30)
Part C
Answer any two questions.
Each question carries 15 marks.

22. Explain the characteristic features of Indian Consumers.

23. What are the different dimensions of personality depicted in the personality theories that
help a marketer to describe the customers?

24. Define post purchase dissonance . How do consumers reduce cognitive dissonance?

25. Write a note on COPRA 1986?


(2×15=30)

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