RESEARCH METHODOLOGY

Questionnaire Design

PGDM – 11 GROUP – 2

Anmol Pandita 2024-3107-0001-0003

Anshul 2024-3107-0001-0006

Anupreeti Mukherjee 2024-2707-0001-0014

Artika Tripathi 2024-0308-0001-0002

Ashish Malik 2024-2707-0001-0004

Submitted to
Dr. Prantosh J. Banerjee

Questionnaire Design:

Research objective 1: To determine the most influential demographic factors like age,
weight, height, gender, etc in driving customer purchasing power with weightage of
15%.

S. No Info Needs Respondent Method

1 Age Consumer Structured/Direct/Personal
2 Weight Consumer Structured/Direct/Personal
3 Height Consumer Structured/Direct/Personal
4 Gender Consumer Structured/Direct/Personal
Research objective 2: To determine the key market trends and shifts in consumer
behaviour influencing the industry with weightage 15%.

S. No Info Needs Respondent Method

1 Market trends Consumer Structured/Direct/Personal
2 Consumer behaviour shifts Consumer Structured/Direct/Personal

Research objective 3: To determine the impact of psychographic factors like

motivation, perception, attitude and beliefs on consumer purchasing decisions
with weightage of 20%.

S. No Info Needs Respondent Method

1 Motivation Consumer Structured/Direct/Personal
2 Perception Consumer Structured/Direct/Personal
3 Attitude Consumer Structured/Direct/Personal
4 Belief Consumer Structured/Direct/Personal

Research objective 4: To determine the optimal product features like comfort,

material quality, durability, colour, etc that meets customer needs and
preferences with weightage of 25%.

S. No Info Needs Respondent Method

1 Comfortable Consumer Structured/Direct/Personal
2 High quality material Consumer Structured/Direct/Personal
3 Durability Consumer Structured/Direct/Personal
4 Product colour Consumer Structured/Direct/Personal

Research objective 5: To determine the current level of brand awareness,

loyalty, and retention rates among customers with weightage of 10%

S. No Info Needs Respondent Method

1 Retention rate Consumer Structured/Direct/Personal
2 Purchase frequency Consumer Structured/Direct/Personal
3 Top-of-mind Consumer Structured/Direct/Personal
4 Media coverage Consumer Structured/Direct/Personal
Research objective 6: To determine the main factors influencing online
shopping behaviour like website performance, payment security, customer
support, etc with weightage of 10%.

S. No Info Needs Respondent Method

1 Use friendly websites Consumer Structured/Direct/Personal
2 Secure payment option Consumer Structured/Direct/Personal
3 Customer support Consumer Structured/Direct/Personal
4 E-commerce market Consumer Structured/Direct/Personal

Research objective 7: To determine the customer attitude towards

sustainability and potential demand for sustainable products in the market
with weightage of 5%.

S. No Info Needs Respondent Method

1 Commitment towards Consumer Structured/Direct/Personal
ESG goals
2 High cost of sustainable Consumer Structured/Direct/Personal
materials
Consumer’s Questionnaire:

S. No Info Needs Method

1 Age Structured/Direct/Personal
2 Weight Structured/Direct/Personal
3 Height Structured/Direct/Personal
4 Gender Structured/Direct/Personal
5 Market trends Structured/Direct/Personal
6 Consumer behaviour shifts Structured/Direct/Personal
7 Motivation Structured/Direct/Personal
8 Perception Structured/Direct/Personal
9 Attitude Structured/Direct/Personal
10 Belief Structured/Direct/Personal
11 Comfortable Structured/Direct/Personal
12 High quality material Structured/Direct/Personal
13 Durability Structured/Direct/Personal
14 Product colour Structured/Direct/Personal
15 Retention rate Structured/Direct/Personal
16 Purchase frequency Structured/Direct/Personal
17 Top-of-mind Structured/Direct/Personal
18 Media coverage Structured/Direct/Personal
19 Use friendly websites Structured/Direct/Personal
20 Secure payment option Structured/Direct/Personal
21 Customer support Structured/Direct/Personal
22 E-commerce market Structured/Direct/Personal
23 Commitment towards ESG goals Structured/Direct/Personal
24 High cost of sustainable materials Structured/Direct/Personal
25 Technological Innovation Structured/Direct/Personal
26 Customized options Structured/Direct/Personal
Questions for the questionnaire:

1. Demographics

1. What is your age group?

o A) Under 18
o B) 18-24
o C) 25-34
o D) 35+
2. What is your gender?
o A) Male
o B) Female
o C) Non-binary
o D) Prefer not to say
3. What is your height category?
o A) Under 5’
o B) 5’–5’6”
o C) 5’7”–6’
o D) Over 6’
4. What is your weight category?
o A) Under 100 lbs
o B) 100–150 lbs
o C) 151–200 lbs
o D) Over 200 lbs
5. How relevant is your demographic in choosing products?
o A) Very relevant
o B) Somewhat relevant
o C) Not very relevant
o D) Not relevant at all
6. How often do you find products tailored to your demographic?
o A) Very often
o B) Often
o C) Rarely
o D) Never
7. How important is product fit for your demographic?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
8. Do you feel brands cater well to your demographic?
o A) Very well
o B) Well
o C) Poorly
o D) Very poorly
9. How often do you consider your demographic when purchasing?
o A) Always
o B) Often
o C) Sometimes
 o D) Never
10. How important is diversity in product marketing?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important

Enhance Targeting

1. Which factor most influences your purchasing decision?

o A) Brand
o B) Price
o C) Quality
o D) Comfort
2. How often do you consider cultural influences when choosing a product?
o A) Always
o B) Often
o C) Sometimes
o D) Never
3. How important is regional preference in your buying decisions?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
4. How do you rate the importance of price versus quality?
o A) Price is more important
o B) Both are equally important
o C) Quality is more important
o D) I don’t consider either
5. How much do you research brand reputation before purchasing?
o A) Extensive research
o B) Moderate research
o C) Minimal research
o D) No research
6. How often do you try new brands?
o A) Frequently
o B) Occasionally
o C) Rarely
o D) Never
7. Do you believe brand loyalty is important for this product category?
o A) Strongly agree
o B) Agree
o C) Disagree
o D) Strongly disagree
8. How influenced are you by peer recommendations?
o A) Very influenced
o B) Somewhat influenced
o C) Not very influenced
o D) Not influenced at all
 9. How do you prefer to receive product information?
o A) Social media
o B) Email newsletters
o C) In-store displays
o D) Word of mouth
10. How often do you compare products before making a decision?
o A) Always
o B) Often
o C) Sometimes
o D) Never

2. Demographics

11. What is your age group?

o A) Under 18
o B) 18-24
o C) 25-34
o D) 35+
12. What is your gender?
o A) Male
o B) Female
o C) Non-binary
o D) Prefer not to say
13. What is your height category?
o A) Under 5’
o B) 5’–5’6”
o C) 5’7”–6’
o D) Over 6’
14. What is your weight category?
o A) Under 100 lbs
o B) 100–150 lbs
o C) 151–200 lbs
o D) Over 200 lbs
15. How relevant is your demographic in choosing products?
o A) Very relevant
o B) Somewhat relevant
o C) Not very relevant
o D) Not relevant at all
16. How often do you find products tailored to your demographic?
o A) Very often
o B) Often
o C) Rarely
o D) Never
17. How important is product fit for your demographic?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
18. Do you feel brands cater well to your demographic?
 o A) Very well
o B) Well
o C) Poorly
o D) Very poorly
19. How often do you consider your demographic when purchasing?
o A) Always
o B) Often
o C) Sometimes
o D) Never
20. How important is diversity in product marketing?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important

3. Psychographics

1. What motivates you to buy products in this category?

o A) Health and fitness
o B) Self-expression
o C) Style
o D) Peer pressure
2. How often do you buy products to express your identity?
o A) Always
o B) Often
o C) Sometimes
o D) Never
3. How important is the product’s role in your lifestyle?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
4. How often do you choose products based on their perceived health benefits?
o A) Always
o B) Often
o C) Sometimes
o D) Never
5. How much do social media trends influence your purchasing decisions?
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all
6. Do you believe your purchasing decisions are influenced by advertising?
o A) Strongly agree
o B) Agree
o C) Disagree
o D) Strongly disagree
7. How often do you purchase products because your peers have them?
o A) Always
 o B) Often
o C) Sometimes
o D) Never
8. How much does your personal style influence your purchasing choices?
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all
9. How do you feel about products that promote a healthy lifestyle?
o A) Very positive
o B) Positive
o C) Negative
o D) Very negative
10. How important is it for products to reflect your personal values?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important

4. Product Features

1. How important is comfort in your product selection?

o A) Very important
o B) Important
o C) Slightly important
o D) Not important
2. How often do you choose products based on high-quality materials?
o A) Always
o B) Often
o C) Sometimes
o D) Never
3. How crucial is durability in your purchasing decision?
o A) Very crucial
o B) Crucial
o C) Somewhat crucial
o D) Not crucial
4. How much does product color influence your purchase?
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all
5. How often do you prioritize functionality over aesthetics?
o A) Always
o B) Often
o C) Sometimes
o D) Never
6. How satisfied are you with the current product features available?
 o A) Very satisfied
o B) Satisfied
o C) Dissatisfied
o D) Very dissatisfied
7. How important is product performance to you?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
8. How often do you look for product reviews before purchasing?
o A) Always
o B) Often
o C) Sometimes
o D) Never
9. How crucial is ergonomic design in your product choices?
o A) Very crucial
o B) Crucial
o C) Somewhat crucial
o D) Not crucial
10. How often do you consider competitor products?
o A) Always
o B) Often
o C) Sometimes
o D) Never

5. Brand Awareness and Loyalty

1. How often do you purchase from your favorite brand?

o A) Very frequently
o B) Frequently
o C) Occasionally
o D) Rarely
2. How likely are you to recommend this brand to others?
o A) Very likely
o B) Likely
o C) Unlikely
o D) Very unlikely
3. How often does this brand come to mind when shopping?
o A) Always
o B) Often
o C) Sometimes
o D) Never
4. How important is brand reputation in your purchasing decision?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
 5. How influenced are you by media coverage of this brand?
o A) Very influenced
o B) Somewhat influenced
o C) Not very influenced
o D) Not influenced at all
6. How often do you engage with this brand on social media?
o A) Very often
o B) Often
o C) Rarely
o D) Never
7. How do you feel about the brand’s unique selling proposition?
o A) Very positive
o B) Positive
o C) Negative
o D) Very negative
8. How much do you think product quality affects your loyalty to this brand?
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all
9. How often do you participate in brand loyalty programs?
o A) Always
o B) Often
o C) Sometimes
o D) Never
10. How important is advertising in shaping your view of this brand?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important

6. Online Shopping Trends

1. How often do you shop online?

o A) Very frequently
o B) Frequently
o C) Occasionally
o D) Rarely
2. How important is a user-friendly website for you?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
3. How much do you value secure payment options?
o A) A lot
o B) Somewhat
o C) Very little
 o D) Not at all
4. How often do you read product descriptions before purchasing online?
o A) Always
o B) Often
o C) Sometimes
o D) Never
5. How satisfied are you with the online customer support of brands you buy from?
o A) Very satisfied
o B) Satisfied
o C) Dissatisfied
o D) Very dissatisfied
6. How likely are you to abandon a cart due to a complicated checkout process?
o A) Very likely
o B) Likely
o C) Unlikely
o D) Very unlikely
7. How often do you look for user reviews before purchasing online?
o A) Always
o B) Often
o C) Sometimes
o D) Never
8. How much do shipping costs influence your decision to buy?
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all
9. How satisfied are you with the return policies of online stores?
o A) Very satisfied
o B) Satisfied
o C) Dissatisfied
o D) Very dissatisfied
10. How important is website speed for your online shopping experience?
o A) Very important
o B) Important
o C) Slightly important
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all

7. Sustainable Market Trend

1. How important is sustainability to you when choosing products?

o A) Very important
o B) Important
o C) Slightly important
o D) Not important
2. How often do you seek out sustainable products?
o A) Always
o B) Often
o C) Sometimes
o D) Never
3. Are you willing to pay more for sustainable products?
o A) Yes, significantly more
o B) Yes, a little more
o C) No, not really
o D) No, not at all
4. How much do you consider a brand’s commitment to ESG goals when purchasing?
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all
5. How often do you see information about sustainability in product advertising?
o A) Very often
o B) Often
o C) Rarely
o D) Never
6. How important is it for brands to use sustainable materials?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important
7. How much do you believe in the effectiveness of sustainable practices by brands?
o A) A lot
o B) Somewhat
o C) Very little
o D) Not at all
8. How often do you talk about sustainability with friends or family?
o A) Very often
o B) Often
o C) Rarely
o D) Never
9. How likely are you to switch brands if they do not meet your sustainability standards?
o A) Very likely
o B) Likely
o C) Unlikely
o D) Very unlikely
10. How important is it to you that a brand is transparent about its sustainability
practices?
o A) Very important
o B) Important
o C) Slightly important
o D) Not important