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Impact of Rising Egg Prices in Masbate

This study investigates the rising egg prices in Masbate City Public Market, focusing on its effects on consumers, vendors, and market dynamics. It aims to identify the factors contributing to the price increase and analyze its impact on consumer behavior and business strategies. The research will involve qualitative methods, including surveys and interviews with vendors, to provide insights and recommendations for stabilizing prices.

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0% found this document useful (0 votes)
34 views10 pages

Impact of Rising Egg Prices in Masbate

This study investigates the rising egg prices in Masbate City Public Market, focusing on its effects on consumers, vendors, and market dynamics. It aims to identify the factors contributing to the price increase and analyze its impact on consumer behavior and business strategies. The research will involve qualitative methods, including surveys and interviews with vendors, to provide insights and recommendations for stabilizing prices.

Uploaded by

iamamay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Proposed Study

Introduction:

The recent increase in egg prices in Masbate City Public Market has raised significant concerns among

consumers, local producers, and market stakeholders. This price surge not only threatens the affordability

of a vital food source for many households and the business process of vendors. Additionally, the

economic strain may push consumers to seek alternatives, further impacting local markets dynamics. This

study aims to investigate the specific factors contributing to the increase in egg prices and analyze its

effects on consumers behavior, market trends and over all economic stability of the community in

Masbate City.

Objectives:

To understand the multifaceted impact of rising egg prices on the public market, encomposing vendors

response to challenge and marketing dynamics.

Methodology:

Research Design: Qualitative Research

Data Collection Techniques: Survey, Interview and Observation

Expected Outcomes:

The researcher findings are expected to identify the main affected factors causing the price increase in

egg in public market.

Conclusion:

This study will provide insight into the dynamic of egg pricing in public market and offer

recommendations for stabilizing prices.

1
INTRDUCTION

BACKGROUND OF THE STUDY

The purpose of this study is to examine the impact of Increasing Price of Egg in Masbate City Public

Market. This paper is presenting what are the impact in public market. Egg are a staple source source of

protein and an essential part of the diet for many households in the Philippines, particularly in Masbate

City.

Over recent months there has been a notable increase in egg prices, this increase in the price of egg in

the public market here in Masbate city causing concern among both consumers and vendors leaving the

vendor dealing with hindrances of their business. This research examines the multiple impact of the

increasing egg price on public market, exploring its effect on vendors strategies, consumers behavior and

the food supply chain.

There is legal basis for increasing the price of eggs in public market, typically designed to protect

consumers, vendors and to regulate fair trade. One of the legal bases is the Philippine Competition Act

(PCA) or R.A. 10667 is the primary competition law of the Philippine Acts for promoting fair

competition in the marketplace and protecting well-being of consumers in the process. The PCA was

passed in 2015. This legal basis aims to maintain a competitive but fair competition in all markets.

Philippine`s Department and Trade Industry issues Republic Act 7581 entitled “AN ACT PROVIDING

PROTECTION TO CONSUMERS BY STABLISHING THE PRICES OF BASIC NECCESITIES AND

PRIME COMMETIES AND BY PRESCRIBING MEASURES AGAINTS PRICE INCREASES

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This legal basis must be followed in all market to secure both the consumers, seller and supplier.

Masbate City Public Market is continuing it`s the process despite the hindrances in increasing prices. It

never stops to support the needs of their consumers/costume, although some of them choose not to get the

things that they really need. They choose to make an alternative product that the vendors must still

sustains their needs and wants.

This study will be focused on the perspective of 50 vendors/respondents about their experiences from

the impact of larger prices of their products to the business. Therefore, we are conducting this study by

analyzing data from market, interview with vendors and observing behavior, this study aims to shed light

most of the impact in the business.

3
STATEMENT OF THE PROBLEM

“Examining the impact of Increasing Egg Prices in Masbate City Public Market”

This study aims to examine the impact of increasing Egg Prices in Masbate City.

Specifically, this study sought to answer the following questions:

1. What is the demographic profile of the respondents in terms of:

1.1 Age

1.2 Income Level

1.3 Geographic Location

2. How does the increase in of egg price effects the business in the terms of:

2.1 Consumer Demand

2.2 Pricing Strategy

2.3 Investment Decisions

3. How does impact affect the status of the business?

3.1 Competitive Position

3.2 Supply Chain Dynamics

3.3 Consumers Loyalty

4. What are possible solutions to the raising price of Egg in Public Market?

4.1 Promote Egg Consumptions

4.2 Support for Local Markets

4.3 Transparency and Price Regulations

4
SIGNIFICANCE OF THE STUDY

The result of this study will benefit the following:

Consumers: This study will help the consumers to identify good quality and affordable to satisfy their

wants and need.

Vendors: The finding of this study as an instrument to understand how the impact affects their business in

different ways.

Researcher: The researcher will be able to know the preferences of vendor’s need.

Competitors: This study help to understand competitors’ strength and weaknesses. It will help to

recognize how you can enhance your own business strategy.

SCOPE AND LIMITATIONS

This study included 50 respondent/ vendors in the entire Masbate City Public Market. The focus of

the study was the demographic profile of the respondents which include Age of the business, income level

and based on the interview and gather information of the respondents. This covered in year 2024.

5
CONCEPTUAL FRAMEWORK

The researcher believes that there are some factors that need to consider in increasing price stability

Input: The perspective of Egg vendors in the Public Market were considered as inputs of the study. The

profile of respondents includes Age in business.

Process: The questionnaire constructed by interviews and observations were use as basis for analyzing the

input of the study. Through this study we use the different tools and gathering data, the perceptions of

vendors and the affected factors in their business.

Output: Through this document presented about the study of perspective of Egg Vendors in Public

Market.

-Survey using the Assessed the


questionaire perspective and
Profile of the
-Interpretation of experinces of
vendors/respondent
Data Egg Vendor in
s
-Gathering the Data the Public
through Interview Market

FIGURE 1

CONCEPTUAL FRAMEWORK

6
THEORETICAL FRAMEWORK

This study is hinged on two theories, by Peleckis, Kestutis; Peleckiene, Valentina; Leonaviciene, Edita

(Publish YR. of 2022), and Abdul Aziz Ahmad and Agus Arifin from the University of India (Ahmad

2016).

According to Market Structure and Price Transmission of Eggs Commodity (2022) the purpose of this

research is to determine some characteristics of distribution, channel market structure, and price maker

transition in purebred chicken egg commodity. This research finds that (1) the distribution channel of egg

is spitted to different channel, the first channel: egg producer retail traders- final consumer, and second

channel: egg producer- whole seller- retail trader-final consumer; (2) market structure which is created to

this farming, specific commodity is perfect market; (3) price transmission mechanism analysis

statistically show that there is almost no existence of dominant power in price formation.

According to Peleckis, Kestutis; Peleckiene, Valentina and Leonaviciene, Edita (2022) this market

affects the balance of bargaining power of market participants. When price discrimination is low, it

increases consumers welfare that is the price does not correspond to the evaluation of each product by the

consumer. The aim of the article is to analyze the existing theory and practice of negotiation strategies in

a complex way at different level of competition to reveal possibilities to develop and implement

negotiating strategies.

References:

[Link]

[Link]

+Increasing+Price+of+Egg&id=EJ1339490

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References:

[Link]

[Link]

+Increasing+Price+of+Egg&id=EJ1339490

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“Examining the Impact of Increasing Egg Prices in Masbate City Public Market”

In partial fulfillment for preliminary Requirement’s in Business Research

Bachelor of Science in Business Administration

Major in Financial Management

Researchers:

Asebuque, Kathlen A.

Camanzo, Jessica N

Alto, Jessa B.

Mondejar, Danica

Arevalo, Jennelyn C.

Lebios, Ronalyn L.

OCTOBER 2024

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Common questions

Powered by AI

The conceptual framework organizes the study around input, process, and output, focusing on vendor perspectives. It uses demographic profiles and qualitative data from interviews and observations to analyze vendors' responses to price increases . This framework helps understand real-world implications of price changes on vendors' strategies and market positioning, highlighting their challenges and adaptations needed for economic sustainability .

The study is expected to offer insights into the factors causing egg price increases, leading to recommendations for stabilizing prices. These may include promoting egg consumption, supporting local markets, and ensuring transparency and price regulation . By identifying the root causes and solutions, the study aims to offer actionable strategies to mitigate economic strain on consumers and vendors and to stabilize market conditions .

The study employs qualitative research methodologies including surveys, interviews, and observations to ascertain the impact of rising egg prices . Surveys provide demographic data on vendors, such as age, income level, and geographic location, while interviews gain insights into vendors' experiences and perspectives. Observations help understand consumer behavior and market dynamics. This comprehensive approach ensures a robust, multi-faceted analysis of the issue .

The increase in egg prices prompts consumers to seek alternatives, potentially decreasing demand for eggs while increasing demand for other protein sources . This shift can lead to altered market trends as consumers adjust their purchasing habits. The market dynamics may be affected as vendors face challenges in maintaining sales and adapting strategies, such as adjusting prices or offering promotions .

The theoretical framework suggests that the balance of bargaining power among market participants is crucial in price formation. The market operates as a perfect competition, minimizing dominant power in pricing . Low price discrimination enhances consumer welfare by ensuring prices reflect the value perceived by consumers. Therefore, this balance prevents exploitation in price formation and ensures fair pricing reflective of market conditions, as outlined by Peleckis et al. .

Rising egg prices force vendors to adjust their business strategies significantly. They may need to reconsider their pricing strategies to remain competitive, navigate potential decreases in consumer demand, and make investment decisions to sustain operations . Vendors must also manage supply chain dynamics and maintain consumer loyalty, possibly by diversifying their product range or offering promotional deals to retain customers .

The primary legal frameworks mentioned are the Philippine Competition Act (PCA) or R.A. 10667 and the Philippine’s Department and Trade Industry's Republic Act 7581. The PCA ensures fair competition in the marketplace, protecting consumers and vendors by promoting competitive but fair market practices . Republic Act 7581 provides consumer protection by establishing prices of basic necessities and prescribing measures against unwarranted price increases . These legal bases aim to secure both consumers and sellers, ensuring stability and fairness in pricing.

The study is limited to 50 vendor respondents from the Masbate City public market and covers only a specific timeframe . These limitations constrain the generalizability of findings to other markets or periods. Additionally, the focus on vendor perspectives might overlook consumer-side data which could influence comprehensive understanding. These constraints may lead to conclusions that are indicative rather than definitive, necessitating cautious application of findings to broader contexts .

According to the market structure theories, the distribution channels for eggs include pathways from producer to retail trader and from producer through a wholesaler to retail trader, eventually reaching consumers . These channels impact pricing dynamics as each channel step may add cost implications, affecting final pricing. The theory suggests that this distribution structure is part of a perfect market, where price is influenced minimally by dominant power, thus maintaining competitive price levels .

The study suggests vendors might adopt strategies like diversifying product offerings or creating bundled promotions to mitigate reduced demand due to increased egg prices . They may also seek alternative supply channels to reduce costs and maintain competitive pricing. Additionally, enhancing customer loyalty through better service and quality assurance can help retain consumers despite price changes. These strategies focus on adapting to market conditions while maintaining profitability and consumer engagement .

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