RESEARCH DATA ANALYTICS
ESSENTIAL BEST
PRACTICES FOR
RANDOM
SAMPLING
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01 DEFINE YOUR
POPULATION WITH
CRYSTAL CLARITY
Before you sample a single person,
know EXACTLY who you're studying:
Who's included? Who's excluded?
What are the boundaries?
How will you access them?
Example: "All sickle cell patients in
steady state" is specific. "Sicklers’ " is
not.
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02 SIZE MATTERS IN
SAMPLING
Your sample size directly impacts
reliability:
Too small? Unreliable results.
Too large? Wasted resources.
Pro tip: Use sample calculators to
balance statistical power and
practical constraints. Each industry
has different benchmarks—know
yours!
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03 CHOOSE YOUR
SAMPLING METHOD
STRATEGICALLY
📌 Simple Random Sampling Perfect
for homogeneous populations where
everyone gets an equal shot.
📌 Systematic Sampling Great for
large databases—select every kth
entry after a random start.
📌 Stratified Sampling When
representation matters across
subgroups (think demographics).
📌 Cluster Sampling Ideal for
geographically dispersed populations
to save time and resources.
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RANDOMIZE LIKE YOUR
04 RESULTS DEPEND ON IT
True randomness doesn't
happen by accident:
Use verified random number
generators
Test your randomization
process
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AVOID THE SILENT
05 KILLER OF GOOD
RESEARCH
Avoid convenience sampling
unless unavoidable, as it
introduces bias
Use stratified sampling or
oversampling for
underrepresented groups to
ensure balanced
representation
Question: Would your sampling
method pass peer review? If not,
rethink it!
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DOCUMENT
06 EVERYTHING FOR
REPRODUCIBILITY
Your future self (and colleagues) will
thank you:
Record your complete
methodology
Note any deviations from the plan
Make your process replicable
As you should know, the mark of
professional research isn't just good
analysis/results—it's reproducible
results
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