Designing and Building
AI Products
and Services
Workbook
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1
Workbook 1: Introduction to the
Artificial Intelligence Design Process
The key objective of this deliverable is to go through the four
Week 1
stages of AI product design and apply the learnings of this
week to a proposed project of your choice. This can be an
actual project that you want to undertake in your organization or
a hypothetical scenario that you will use as an example to
illustrate this week’s concepts. This exercise is mainly intended
to make you aware of all the items that need to be considered
in the design process, so it is fine if you do not fully address all
the points. If this is the case, make sure to include a list of
questions that you would have to answer to figure out the
details needed to address a particular item.
Your AI product design can be described by addressing each of
the four-stage framework points presented in this week’s lessons.
2
1 Stage One: Intelligence
1. Starting with the first stage: Intelligence, describe the choices you would
make in regards to:
a. The scope of your AI product. What is the desired behavior that you want
your AI to display?
Type your response here
3
b. The performance metrics that you will use to measure said behavior
objectively.
Type your response here
4
2 Stage Two: Business Process
2. Regarding the second stage: Business process
a. What strategic role will AI play in your long-term sustainable advantage?
Type your response here
5
b. What is the operational description of your AI product? In what business
process will the AI intervene? What are some sensible improvement
targets that you want your AI to achieve in terms of the performance
metrics discussed above?
Type your response here
6
3 Stage Three: AI technology
3. You will now consider the third stage: AI technology. Since this is a rather
technical section, and you may not have all the relevant information
without consulting with your team of specialists, it is fine if you
hypothesize as long as you provide a rationale for your choices.
a. Pick a specific AI technology that you can incorporate in your product.
What are its intellectual property implications in terms of challenges and
opportunities?
Type your response here
7
b. Choosing from one of the FAANG examples explored in the video
lessons, what data approach will you use? Why is the chosen approach
best suited to your case?
Type your response here
8
4 Stage Four: Tinkering
4. Finally, to explore the fourth stage: Tinkering
a. What key points will you need to consider in your software development
plan? To the best of your knowledge, describe how you would implement
each of them.
Type your response here
9
b. Similar to what you did in the activity on AI cancers, address the
following points, but this time as they apply to your AI product:
i. Identify one type of AI cancer that you can anticipate.
Type your response here
10
ii. Discuss how you would prevent or mitigate the effects of the anticipated
AI cancer.
Type your response here
11
Designing Artificial
Intelligence Products
Workbook