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Survey Insights on Phone Preferences

The survey analysis reveals that Samsung is the most owned phone brand, with a highest rating of 4.13 for Q1 and a preference for brand-new phones at 54.8%. Respondents frequently use their phones, indicating a strong engagement with technology. Insights suggest marketing strategies should focus on promoting Samsung models and affordable new devices while considering the second-hand market.

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Renalyn Gomez
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23 views1 page

Survey Insights on Phone Preferences

The survey analysis reveals that Samsung is the most owned phone brand, with a highest rating of 4.13 for Q1 and a preference for brand-new phones at 54.8%. Respondents frequently use their phones, indicating a strong engagement with technology. Insights suggest marketing strategies should focus on promoting Samsung models and affordable new devices while considering the second-hand market.

Uploaded by

Renalyn Gomez
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Survey Data Analysis Report

Key Insights from the Data

1. Survey Ratings: Highest rating - Q1 (4.13), Lowest rating - Q5 (3.63).


2. Samsung is the most owned phone brand (18 users).
3. iPhone 11 and 13 are the most common iPhone models owned (4 users each).
4. 54.8% of respondents prefer brand-new phones over pre-owned ones.
5. Most respondents use their phones 'Very Often' or 'Often'.

Possible Panelist Questions & Suggested Answers

Q: Why do you think Samsung is the most owned brand?


A: Samsung offers a wide price range, making it accessible to many consumers. It also has a strong
reputation for durability and performance.

Q: Why do some respondents still use older iPhones?


A: Apple products have long software support and good resale value, so many users keep or buy
second-hand older models.

Q: What does the 54.8% preference for brand-new phones indicate?


A: It suggests that people value warranty, durability, and the latest technology, despite the
availability of cheaper pre-owned options.

Q: Why do some brands (Infinix, Nokia) have zero users in the survey?
A: These brands may not be widely available or preferred by our sample group due to features,
price, or reputation.

Q: How can this data be used for marketing strategies?


A: Businesses can focus on promoting Samsung models and affordable brand-new devices while
also catering to the second-hand market.

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