UNIT 1 FACT SHEET
AYAN MAHARAJ
Advertising
Advertising is to promote media products to many different target audiences. They
highlight the different characteristics and the features of the product which would
draw people in and what to buy the product.
This ensures that it will make money.
There are four different formats of advertising:
● Digital/web, this includes banners on websites and social media posts.
● Video, This includes youtube and social media
● Audio, this includes Radio and Podcastings
● Print, this includes billboards, bus stops, on busses and magazines
Advertising of Empire magazine:
Advert 1: Video [Link]
The advert talks about buying the new Empire magazine which is deadpool themed.
To promote this magazine the actor who plays deadpool Ryan Reynolds. This would
bring a lot of DC fans to buy the magazines and also the fan’s of Deadpool or just
Fans of Ryan Reynolds. This would also attract all these fans to buy the Empire
magazine which appeals to them and the company. Deadpool talks about why you
should buy the magazine in a very comical manner. This advert would mostly be
targeted toward adults due to the humor. The age range would be 18-30 but there
would be people over the age range because they could also be attracted to the
humor and funny jokes. The promotional video is really popular due to the fact that it
has 757K views which is really good. This shows that people that see a famous actor
that has millions of fans that promote a video would make the magazine popular.
The comments on the video are also positive which is a good sign.
Advert 2 : Digital/web [Link]
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This post is from the Empire company which tells the audience that a new spiderman
would come to disney+. This might hint to a new magazine from Empire or content
inside a new magazine. Which appeals to Marvel fans and spiderman fans which
would attract them to buy this magazine and it could even entice them to buy
Disney+ to watch it. This would also make new readers more interested in the
magazine because of spider man's popularity from the younger audience this
magazine would attract children from ages 10-18. There will be adults that like
spiderman but it will appeal more towards a younger audience. Even though the post
is new, the likes are slowly rising due to the Empire magazine fanbase or people that
really like the new Spiderman series. The repos are very same but over time it will
grow and more and more people will be attracted to this post and reposted it.
Advert 3: Digital/audio
Empire put this out because they want to
attract new readers. This is because is give out
a free digital magazines will make it easier for
people to read on the go and not have to worry
about losing or ripping
the magazine. This would appeal to an older audience with ages around 30-50 but
there will be people that buy digital magazines for their children so that they can read
it in the car or at home. To make it sound even better is that they put it out for free for
this issue which would attract new people that have used digital magazines or fans
of empire that have a quick source to get their magazines.