SUMMER INTERNSHIP REPORT

ON

A Study of Customer satisfaction at

Hyundai Motors
A report submitted in partial fulfilment of the requirements for
the award of degree of
BACHELOR OF COMMERCE (NEP)
2022-2025

THE STUDY HALL COLLEGE

PIPARSAND, KANPUR ROAD - LUCKNOW

Affiliated to
UNIVERSITY OF LUCKNOW

Submitted By: Gaurav

University Roll No: 2212412010009
B. Com Vth Semester

1
 TABLE OF CONTENT

Sr. No. Contents Page No.

1 COVER PAGE
2 CERTIFICATE OF INTERSHIP
3 DECLARATION 1
4 ACKNOWLEDGEMENT 2
5 ABOUT INTERSHIP AND ORGANISATION
6 ABOUT WORK PROFILE
7 WORK EXPERIENCE
8 RESEARCH METHADOLOGY
9 DATA ANALYSIS AND INTERPRETATION
10 FINDING AND SUGGESTION
11 KEY LEARNINING
12 CHALLENGES DURING INTERNSHIP
13 CONCULSION
14 FUTURE SCOPE
15 ANNEXURE

2
 DECLARATION

I hereby declare that this report entitled Internship Report at Hyundai Motors,
Lucknow submitted by me in the partial fulfilment for the degree of Bachelor of
Commerce ([Link]) to the Department of Commerce the Study Hall College, is
an outcome of my own efforts and is an original one.

3
 ACKNOWLEDGEMENT

I am pleased to acknowledge my sincere thanks to Department of Commerce The

Study Hall College their kind encouragement in doing this project and for
successfully. I am grateful to them.

I convey my sincere thanks to Vivek Prajapati for providing me necessary

support and details at the right time during the progressive reviews.

I would like to express my sincere and deep sense of gratitude to my Project

Guide

All Teachers and friends for his valuable guidance, suggestions and constant
encouragement paved way for the successful completion of my project work.

I wish to express my thanks to all Teaching and Non- teaching staff members of the
School of Business Administration who were helpful in many ways for the
completion of the project.

4
ABOUT INTERNSHIP
ORGANISATION
(HYUNDAI MOTERS)

5
 Introduction to Hyundai Motors

Hyundai Motors is a global leader in the automotive industry, headquartered in Seoul,

South Korea. Founded in 1967, Hyundai has grown into one of the most recognized
and respected automobile manufacturers in the world. Known for its innovation,
quality, and commitment to sustainability, Hyundai produces vehicles that cater to the
needs of diverse customers worldwide. The company operates under the larger
Hyundai Motor Group, which also includes Kia Motors and Genesis Motors, forming
one of the most influential automotive conglomerates globally.

Vision and Mission

Hyundai Motors operates with a forward-thinking vision: “Progress for Humanity.”

The company is dedicated to creating a sustainable future in mobility by introducing
cutting-edge technologies and eco-friendly solutions. Hyundai’s mission revolves
around delivering superior products and services that exceed customer expectations,
with a strong emphasis on quality, safety, and environmental responsibility. The
company believes in innovation as a core principle, striving to bridge the gap between
traditional automotive engineering and futuristic mobility solutions.

Global Presence and Infrastructure

Hyundai Motors boasts an expansive global presence, with operations in more than
200 countries. The company has established a robust manufacturing and research
infrastructure that supports its commitment to quality and innovation. Some key
highlights include:

 Manufacturing Facilities: Hyundai operates state-of-the-art manufacturing

plants in key locations such as South Korea, the United States, India, China, and
the Czech Republic. These facilities are equipped with advanced robotics and
automation technologies to ensure precision and efficiency.
 Research and Development (R&D): Hyundai’s R&D centers are spread across
regions like South Korea, Germany, India, and the United States. These centers
focus on pioneering advancements in electric vehicles (EVs), hydrogen fuel cell
technology, autonomous driving, and artificial intelligence (AI).
 Dealership Network: Hyundai has an extensive network of dealerships and
service centers that ensure easy accessibility and seamless customer service
worldwide.

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Key Achievements and Innovations

Over the years, Hyundai Motors has achieved numerous milestones and introduced
revolutionary technologies that have redefined the automotive landscape. Some of its
notable achievements include:

Cutting-edge Technology

 Electric and Hybrid Vehicles: Hyundai has been a trailblazer in the EV

market with its IONIQ and KONA Electric models, offering industry-leading
range and efficiency. The company also invests heavily in hydrogen fuel cell
technology, demonstrated by the Hyundai NEXO, a zero-emission hydrogen-
powered SUV.
 Smart Mobility Solutions: Hyundai is actively developing connected car
technologies, autonomous driving systems, and mobility-as-a-service (MaaS)
solutions to enhance the driving experience.

Sustainability and Environmental Stewardship

 Carbon Neutrality Goals: Hyundai aims to achieve carbon neutrality by 2045

by focusing on clean mobility and sustainable manufacturing practices.
 Recycling and Resource Efficiency: The company incorporates recycled
materials in vehicle production and emphasizes energy efficiency at its
facilities.

Awards and Recognition

Hyundai has received numerous accolades for its achievements in design,

performance, safety, and innovation. Prestigious awards include:

 Red Dot Design Awards for its vehicle designs.

 Top Safety Pick ratings by the Insurance Institute for Highway Safety (IIHS).
 Recognition as one of the most sustainable companies in the automotive
industry.

Internship Highlights and Learning Opportunities

Interning at Hyundai Motors provides a unique opportunity to gain hands-on

experience in a global automotive powerhouse. Hyundai’s internship programs are

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designed to nurture talent and provide a comprehensive understanding of the industry.
Key aspects of the internship experience include:

Exposure to Industry Standards

Hyundai Motors adheres to the highest industry standards in vehicle manufacturing,

safety, and sustainability. Interns are exposed to:

 Best practices in automotive engineering and production.

 Global supply chain and logistics management.
 Quality assurance protocols that ensure vehicles meet stringent global
standards.

Real-world Application of Skills

Interns at Hyundai have the opportunity to work on real-world projects that involve:

 Design and development of vehicle components.

 Testing and validation of new technologies.
 Participation in sustainability initiatives, such as waste reduction and energy
optimization programs.

Collaboration with Experts

Interns collaborate with experienced professionals from various domains, including

engineering, marketing, and R&D. This interaction fosters:

 Networking opportunities with industry experts.

 Mentorship and guidance for professional growth.
 Insight into emerging trends and innovations in the automotive sector.

Technological Exposure

Hyundai’s focus on cutting-edge technology provides interns with a chance to:

 Explore advanced systems like electric and hybrid drivetrains.

 Work on software integration for connected vehicles.
 Understand autonomous driving and AI-powered solutions.

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Organizational Culture

Hyundai Motors takes pride in fostering a supportive and inclusive workplace culture.
The company emphasizes teamwork, innovation, and respect for diversity. Key
cultural highlights include:

 Employee Development: Hyundai invests in continuous learning and skill

development through training programs and workshops.
 Work-life Balance: The organization promotes a healthy work-life balance,
ensuring employee well-being.
 Corporate Social Responsibility (CSR): Hyundai actively participates in
community development programs and environmental conservation initiatives,
reflecting its commitment to societal well-being.

Hyundai’s Commitment to the Future

Hyundai Motors is not just an automobile manufacturer; it is a pioneer shaping the

future of mobility. Through its investments in electric vehicles, autonomous driving,
and green technologies, Hyundai is paving the way for a sustainable and connected
world. The company’s vision aligns with global efforts to combat climate change and
improve urban mobility, making it a leader in the transition to a cleaner and smarter
automotive era.

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ABOUT WORK PROFILE

10
Role Overview

The role of a salesperson at Hyundai Motors is critical to the company’s success in

delivering an exceptional customer experience and achieving its sales targets.
Salespersons act as the face of the brand, bridging the gap between customers and
Hyundai’s diverse range of vehicles. They are responsible for understanding customer
needs, providing tailored vehicle recommendations, and ensuring a seamless purchase
process.

Key Responsibilities
1. Customer Engagement

 Understanding Customer Requirements: Salespersons engage with potential

buyers to identify their preferences, budget, and specific requirements.
 Product Presentation: They provide detailed demonstrations of vehicle
features, highlighting Hyundai’s unique selling points such as advanced safety
technologies, fuel efficiency, and innovative designs.
 Building Relationships: Establishing rapport and maintaining long-term
relationships with customers to foster loyalty and trust.

2. Sales Process Management

 Lead Generation and Follow-up: Identifying prospective customers through

marketing campaigns, dealership visits, and online inquiries. Following up to
convert leads into confirmed sales.
 Negotiation and Closing: Effectively negotiating pricing, trade-ins, and
financing options to close deals while ensuring customer satisfaction.
 Documentation: Ensuring all sales-related documentation, such as contracts,
financing agreements, and vehicle registration, is accurate and completed on
time.

3. Product Knowledge and Training

 Technical Expertise: Staying updated on Hyundai’s entire product line up,

including specifications, features, and technological advancements.
 Competitive Analysis: Understanding competitor offerings to better position
Hyundai vehicles in the market.
 Continuous Learning: Participating in regular training sessions to enhance
product knowledge and sales skills.

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4. Dealership Operations Support

 Inventory Management: Assisting in managing showroom vehicle inventory

to ensure availability and effective display.
 Collaboration: Coordinating with finance teams, service advisors, and
marketing personnel to streamline the sales process and improve customer
satisfaction.

Skills and Competencies

1. Communication Skills

 Excellent verbal and written communication skills to effectively convey

information to customers and team members.
 Active listening to address customer concerns and preferences.

2. Interpersonal Skills

 Strong interpersonal abilities to build trust and rapport with diverse customers.
 Empathy to understand customer emotions and provide a positive experience.

3. Technical Aptitude

 Proficiency in using digital tools and CRM systems for lead tracking and sales
management.
 Basic understanding of automotive technologies to explain features and benefits
effectively.

4. Salesmanship

 Persuasive and negotiation skills to convert inquiries into sales while ensuring
customer satisfaction.
 Goal-oriented mind set to meet and exceed monthly and quarterly sales targets.

Working Style of a Salesperson at Hyundai Motors

1. Customer-Centric Approach

 Prioritizing customer satisfaction by understanding their unique needs and

preferences.
 Adopting a consultative sales style to offer tailored solutions, rather than a high-
pressure approach.

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  Following up post-sale to ensure customer delight and build long-term
relationships.

2. Proactive Lead Management

 Actively seeking out new customers through networking, referrals, and

participation in promotional events.
 Leveraging Hyundai’s CRM systems to manage customer interactions and track
progress.
 Staying organized with timely follow-ups and updates to ensure no
opportunities are missed.

3. Collaboration and Teamwork

 Working closely with the dealership’s finance, marketing, and service

departments to ensure a seamless buying experience.
 Sharing market feedback and customer insights with the team to enhance
overall sales strategies.
 Participating in team meetings and brainstorming sessions to refine approaches
and address challenges.

4. Adaptability and Learning

 Continuously updating knowledge about Hyundai’s evolving product line up,

including new technologies and features.
 Staying informed about industry trends and competitors’ offerings to position
Hyundai vehicles effectively.
 Adapting to the needs of diverse customers and varying market conditions.

5. Professional Conduct

 Maintaining a professional demeanour and appearance to reflect Hyundai’s

brand image.
 Upholding ethical sales practices to foster trust and transparency with
customers.
 Managing time efficiently to balance multiple tasks, including lead generation,
customer engagement, and administrative duties.

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Career Path and Growth Opportunities

Hyundai Motors provides a structured career path for sales professionals, starting from
entry-level positions and progressing to managerial roles. Some potential career
advancements include:

 Senior Sales Consultant: Overseeing larger accounts and handling high-value

transactions.
 Sales Manager: Managing a team of sales consultants and dealership
operations.
 Regional Sales Manager: Supervising multiple dealerships within a
geographic area and strategizing for regional growth.

Challenges and Rewards

Challenges

 Meeting sales targets in competitive markets.

 Handling demanding customers and resolving conflicts effectively.
 Adapting to fast-paced technological changes and evolving customer
expectations.

Rewards

 Attractive performance-based incentives and bonuses.

 Opportunities for professional growth through training and certifications.
 Recognition programs and awards for outstanding performance.

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INDUSTRY PROFILE

15
 Global Position in the Automotive Industry
Market Leadership and Competitive Edge

Hyundai Motors holds a significant share in the global automotive market, ranking
among the top automobile manufacturers worldwide. The company competes with
other global giants such as Toyota, Volkswagen, and General Motors by consistently
delivering vehicles that combine affordability, quality, and advanced technology.
Hyundai’s diversified product portfolio, which includes passenger cars, SUVs, luxury
models, and commercial vehicles, caters to a wide range of consumer preferences and
market demands.

Regional Market Presence

Hyundai has a strong foothold in key automotive markets:

 Asia-Pacific: As a South Korean company, Hyundai dominates the domestic

market and has substantial operations in India, China, and other Southeast
Asian nations.
 North America: Hyundai is a well-established brand in the U.S. and Canada,
known for its value-oriented offerings and expanding line-up of electric and
hybrid vehicles.
 Europe: Hyundai has strategically positioned itself in the European market
with manufacturing plants in the Czech Republic and Turkey, offering models
tailored to European preferences.

Industry Trends and Strategic Response

The global automotive industry is undergoing transformative changes, including

electrification, connectivity, and sustainability. Hyundai has proactively adapted to
these trends:

 Electrification: Hyundai’s EV line-up, led by models like the IONIQ and

KONA Electric, showcases its leadership in clean energy mobility.
 Sustainability: The company has committed to achieving carbon neutrality by
2045, investing heavily in hydrogen fuel cell technology and eco-friendly
manufacturing practices.
 Smart Mobility Solutions: Hyundai is developing autonomous vehicles and
connected car technologies, positioning itself as a frontrunner in smart mobility.

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Economic Impact
Contribution to Global and Local Economies

Hyundai Motors significantly impacts global economies through its extensive

operations:

 Employment Generation: The company directly employs over 120,000

individuals and creates millions of indirect jobs through its supply chain and
dealership networks.
 Infrastructure Development: Hyundai’s manufacturing plants and R&D
centers contribute to the economic development of regions where they are
established, such as India’s Chennai plant and the Alabama facility in the U.S.
 Tax Contributions and Investments: Hyundai’s global operations generate
substantial tax revenues and drive investments in local economies.

Research and Development Investments

Hyundai allocates a considerable portion of its revenue to R&D, focusing on advanced

automotive technologies such as electric drivetrains, hydrogen fuel cells, and
autonomous driving. The company’s R&D centres in South Korea, the U.S., and
Germany collaborate to drive innovation and maintain Hyundai’s competitive edge.

Product Portfolio and Market Segments

Vehicle Categories

Hyundai’s diverse product line-up spans multiple segments:

 Passenger Vehicles: Bestsellers like the Hyundai Elantra and Sonata offer a
blend of style, performance, and affordability.
 SUVs and Crossovers: Models such as the Hyundai Tucson and Santa Fe cater
to the growing demand for versatile and spacious vehicles.
 Luxury Segment: The Genesis brand represents Hyundai’s entry into the
premium market, offering cutting-edge design and technology.
 Commercial Vehicles: Hyundai produces trucks, buses, and vans to meet
commercial and industrial needs.

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Electric and Hydrogen Vehicles

Hyundai is at the forefront of clean mobility, with significant investments in electric

and hydrogen-powered vehicles:

 Electric Vehicles (EVs): The IONIQ 5 and KONA Electric exemplify

Hyundai’s commitment to sustainable transportation.
 Hydrogen Fuel Cell Vehicles: The Hyundai NEXO is a testament to the
company’s pioneering efforts in zero-emission technology.

Industry Challenges and Opportunities

Challenges

1. Global Competition: Hyundai faces intense competition from established

players and new entrants in the EV market.
2. Supply Chain Disruptions: The global semiconductor shortage and rising raw
material costs pose challenges to production.
3. Regulatory Compliance: Meeting stringent emission standards in various
markets requires continuous innovation and investment.

Opportunities

1. Emerging Markets: Expanding operations in Africa, South America, and

Southeast Asia offers significant growth potential.
2. Technological Advancements: Leveraging AI, IoT, and block chain can
enhance Hyundai’s smart mobility solutions.
3. Sustainability Focus: Hyundai’s early adoption of hydrogen and electric
technologies positions it as a leader in the transition to green mobility.

Organizational Culture and CSR Initiatives

Employee-Centric Culture

Hyundai fosters an inclusive and innovative workplace where employees are

encouraged to excel. The company’s training programs, leadership development
initiatives, and emphasis on diversity make it an employer of choice in the automotive
sector.

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Corporate Social Responsibility (CSR)

Hyundai Motors is committed to making a positive impact on society and the

environment:

 Community Programs: Initiatives in education, healthcare, and disaster relief

support underserved communities.
 Eco-friendly Practices: From energy-efficient manufacturing to recycling
initiatives, Hyundai prioritizes environmental sustainability.

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 OBJECTIVE OF THE STUDY

The objective of this study was to determine the customer preference and satisfaction
level to words the expectation on the effectiveness of customer relationship
management practice in Hyundai motors.

20
 RESEARCH
METHADOLOGY

21
 Research is the process of systematic and in- depth study of any particular topic,
subject or any are of investigation backed by collection, compilation, presentation
and interpretation relevant data’s in detail.

RESEARCH PROCESS:

In research process, the first and foremost step is defining and selecting a research
problem. A Researcher should at first find the problem. Then he should formulate it
so that it becomes susceptible to research. For a systematic

presentation, the process of research may be classified under three stages- primary
stages, secondary stage, and the tertiary stage.

THE PRIMARY STAGE INCLUDES:

• Observation
• Interest
• Formulating research problems
• Documentation
• Research designs
THESECONDARYSTAGEINCLUDES:

• Project planning
• Data collection
• Questionnaire preparation
• Analysis of data
• Testing of hypothesis

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QUESTIONNAIRE PREPARATION:

The basic requisite of any research study is the appropriate data which can be
collected with the help of a schedule or questionnaire. With the help of questionnaire,
it is easy to determine the involvement level of so many employees in the
organization.

23
 DATA ANALYSIS
AND
INTERPRETATION

24
 The following consist of the data analysis and interpretation of my questionnaire

1. We handled all the quarries during the delivery?

TABLENO.4.1

Response Percentage

YES 89%

NO 11%

Percentage

11 %
YES
NO

89%

INTERPRETATION:
From the above table interpreted that 89% responded as yes and 11% as no.

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2. Were the interiors of the car clean and undamaged at the time of delivery

TABLENO.4.2

Response Percentage
YES 67%
NO 33%

Percentage

33%

67%
YES
NO

INTERPRETATION:

From the above table interpreted that 67% responded as yes and 33% as no.

3. Was the paper work fast, easy and clearly explained?

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 TABLENO.4.3

Response Percentage

YES 96%

NO 4%

Percentage

100%
90%
80%
70%
60%
Percentage
50%
40% 96%
30%
20%
10% 4%
0%
Y N
E O

INTERPRETATION:

From the above table interpreted that 96% responded as yes and 4% as no.

4. Was the car delivered on time with all commitment fulfilled

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TABLENO.4.4

Response Percentage

YES 96%

NO 4%

Percentage
120%

96% 100%

80%

60%
Percentage
YES=96%
NO=4%
4%

INTERPRETATI ON:

From the above table interpreted that 96% responded as yes and 4% as no.

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5. How was the knowledge and behaviour of sale consultant?

TABLE NO. 4.5

Response Percentage

Average 15%

Good 60%

Excellent 15%

Percentage

15% 15%

Average
Good
Excellent

60%

INTERPRETATION:

From the above table interpreted that 60% responded Good, 25% responded Excellent
and15% responded Average

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6. We are the car features and warranty and services schedule properly explained
to you

TABLENO.4.6

Response Percentage

Average 15%

Good 56%

Excellent 29%

Percentage

15%
29%
Average
Good
Excellent

56%

INTERPRETATION:

From the above table interpreted that 56% responded Good, 29 % responded Excellent
and 15% responded Average.

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7. How was the new car delivery ceremony experience

TABLE NO.4.7

Response Percentage

Average 15%

Good 45%

Excellent 40%

Percentage
50%
45%
40%
35%
30%
25%
45% Percentage
20% 40%
15%
10%
15%
5%
0%
Average Good Excellent

INTERPRETATION:
From the above table interpreted that 45% responded Good , 40% responded Excellent
and 15% responded Average.

31
8. Was the response to your complaints quick, if any.

TABLENO.4.8

Response Percentage

Average 15%

Good 50%

Excellent 35%

Percentage

15%

35%

Average
Good
Excellent

50%

INTERPRETATION:

From the above table interpreted that 50% responded Good, 35% responded Excellent
and 15% responded Average.

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9. Were the post sales follow up down regularly
TABLENO.4.9
Response Percentage
Average 31%
Good 46%
Excellent 23%

Percentage

2 %
3 3 %
1 Average
Good
Excellent

46%

INTERPRETATION:

From the above table interpreted that 46% responded Good, 23% responded Excellent
and 31% responded Avera.

10. What do you think about the design and style of Hyundai?

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TABLE NO.4.10

Response Percentage
Average 17%
Good 50%
Excellent 33%

Percentage

17%
33%

Average
50% Good
Excellent

INTERPRETATION:

From the above table interpreted that 45% responded Good, 40% responded Excellent
and 15% responded Average.

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11. At least do you think it worth the value of money you spent on it

TABLENO.4.11

Response Percentage

YES 70%

NO 30%

Percentage

30%

70% YES
NO

INTERPRETATION:
From the above table interpreted that 70% responded yes and 30% as no.

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12. What do you think the brand position of the Hyundai car.

TABLE NO.4.12
Response Percentage

Too High 84%

Too Low 16%

Percentage

90%
80%
70%
60%
50% Percentage
8 %
40% 4
30%
20%
10% 16%

0%
Too High Too Low

INTERPRETATION:

From the above table interpreted that 84% responded Too High.
13. Why you are giving first preference to buy a Hyundai while buying a small car

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TABLENO.4.13

Response Percentage

Good Facility 50%

Good Quality 30%

Better Mileage 20%

Percentage

20 %

Good Facility
50 % Good Quality
Better Mileage
30 %

INTERPRETATI ON:

From the above table interpreted that 50% responded Good Facility, 30% responded
Good Quality and 20% as Better Mileage.

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14. Which promotional media influencing you to buy a small car

TABLENO.4.14
Response Percentage

Broadcasting 30%

Product Demonstration 25%

Word of mouth 21%

Publication 24%

Percentage

24%
30%
Broadcasting
Product Demonstration
Word of mouth
Publication
21%

25%

INTERPRETATION:

From the above table interpreted that 30% responded Broadcasting, 25% as Product
Demonstration, 21% as Word of mouth and 24% as Publication.

38
15. Do you wish promoting the Hyundai cars to others?

TABLE NO.4.15

Response Percentage
YES 63%

NO 3%

Maybe 34%

Percentag
e

34% YES
NO

63% May be
3%

INTERPRETATION:
From the above table interpreted that 63% responded as Yes, 3% as No and 34% as
may be.

39
FINDING & SUGGESTION
AND CONCLUSION

40
 FINDING
From the questionnaires the following points are found and noted

• Majority is 30 % of responded of Hyundai cars owner on the basis of age group is36 to 45.
• Majorityis88.5%ofrespondedhandlethequarriesatthe time of delivery.
• Majorityis96.3%ofpeopletoldeasilyandclearly explained the paper works.
• Majority is50%of responded response the complaint quickly.
• Majorityis66.7%ofrespondedfactorinfluencedbyquality.
• Majority is 55.3 % of responded say warranty and service schedule were clearly explained.
• Majorityis95.8%ofrespondedokwiththeirfuelefficiency.

LIMITATION OF STUDY

• The sample size is limited to 90 of responded.

• Because the information collected from the customers by meeting them at their working places,
company service centres, the information extracted would not be sufficient from the responded.
• The opinion now about Hyundai may not be the same after some days because of new entrants.
• The study is conducted for a period of 2months.

RECOMMENDATION:

• Hyundai should adopt defensive marketing strategy because as being one of the largest car dealer in
market.
• Hyundai must adapt new technology and train their employees.
• Hyundai should adopt an offensive marketing strategy for attracting customers.

• BetterrelationshipwithcustomersIndiais11thlargest passenger car marketing the world.

• India is the second-biggest market for small cars after Japan. It accounts for 60 percentage of the
domestic market.

41
 SUGGESTIONS

• In this study, majority of the responses are dominated by male group and very few female having
own car.
• To attract female consumer, the car mechanism has to change and driving system to be automated.
• Majority of the customers felt that the after sale service provided by the company is not up to the
mark. Like offers regular repairs and maintenance service without any delay.

• In order to increase interior decoration of car may be added accessories, protecting steering wheel,
dashboard, protecting seat covers, increase the storage space etc.
• Majority of the customers dissatisfied with the facility of Air cooler of car and ranked as the last
position
The company should increase the efficiency of the Air cooler facility by quick
absorbing heat. Use window shades, sun visors, vent the interiors, A/c curtain are few
ways to improve efficiency of air cooler.

42
CONCULSION

43
 From the findings and analysis, it is clear that Hyundai Car is highly preferred when
compared to the other brands of car in the same segment.
• With the analysis through the survey conducted for a period of 2 months in Delhi on
the consumer satisfaction of Hyundai Car Dealer, the findings and analysis shows
that80% of the consumers are happy with the dealer and also sales service and rest
20% of them says that they are dissatisfied.
• Since each customer is like an asset for an organization the company should try to
improve in the area of dissatisfaction.
• We know that getting new customer is double the cost of retaining the old customer
so the company should focus on retaining the old customers whom an in the Future
purchase the product or recommend others to purchase the product.
• Thus they help directly or indirectly for the product sale.
• Change is the only think to retain and attract.

44
REFERENCE

45
"Hyundai Motor 2016 Fast Facts". Archived from the original on 3
September 2018. Retrieved 24 December 2017.

"Hyundai Motor Company and Its Subsidiaries Consolidated

Financial Statements as of and for the Years Ended December 31, 2021 And
2020"(PDF). pp.6–8. Retrieved23 March2022.
The Times (1974-07-09)

The Sunday Times 'Business News'

(1974-07-14) Motor Report

International (1974-07-18) The

Engineer (1975-01-30)

WEBSITES

[Link]

[Link] india/about-us

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