Guidelines for Practical File Submission
Students are required to create a hypothetical event plan and research report,
covering all the stages of event management. This document must be neatly presented
and well-researched. Below are the required sections for submission.
1. Cover Page & Index
• The cover page should include:
o Student’s Name
o Roll Number (Class & PU PIN)
o Course & Semester
o Title: "Event Management"
o College/Department Name
• A neatly formatted Table of Contents listing all sections.
2. Introduction to the Event (5 Marks)
• Choose a hypothetical event (Example: Music Concert, Business Conference,
College Fest, Sports Tournament, etc.).
• Give a brief introduction to the event, including:
o Name of the Event & Theme
o Type of Event (Corporate, Social, Cultural, Sports, etc.)
o Theme & Purpose of the event
o Target Audience
o Expected number of attendees
o Event Marketing MIX
3. Pre-Planning & Research Report (10 Marks)
This section should include detailed research on planning and preparation for the
event.
A. Event Planning and Logistics
• Venue Selection (Hypothetical location, reasoning for selection)
• Date & Time of the event
• Seating Arrangements & Layout: Arrangements for seating, lighting,
decoration, stage setup, security, parking, etc. (Attach a rough sketch if
possible)
• Permissions & Legal Requirements (If applicable, e.g., licenses for concerts)
B. Budgeting & Financial Planning
• Estimated Budget: List possible expenses (venue, food, marketing, staff,
speakers, etc.)
• Sources of Funding (Sponsors, Ticket Sales, etc.)
C. Marketing & Promotion Strategy
• Promotional Channels (Social media, Flyers, Radio, Influencers, etc.)
• Provide sample content for marketing
• Expected Reach & Engagement Plan
• Event Branding & Publicity
4. Execution Plan & Responsibilities (5 Marks)
• Team Structure & Role Assignments: Define key roles in the event (e.g., Event
Manager, Marketing Head, Logistics Coordinator).
• Describe responsibilities of each role.
• Checklist for Event Execution
• Expected Challenges & Solutions
• Identify possible risks & Suggest backup plans
5. Hypothetical Post-Event Report (5 Marks)
• Event Execution Summary
o Describe how the event was hypothetically conducted.
o Mention challenges faced and solutions applied.
• Evaluation of the Event’s Success
• Post-Event SWOT Analysis
• Compare planned vs. actual hypothetical budget.
• Feedback Collection Methods (Surveys, Online Reviews, etc.)
• Lessons Learned & Recommendations for Future Events
• What improvements would you suggest for the next event?
• Conclusion & Personal Reflection
6. References & Bibliography
• Cite any books, websites, or other sources used in research.
Formatting Guidelines:
• Font: Times New Roman, Size 12
• Line Spacing: 1.5
• Headings: Bold and Clearly Numbered
• Diagrams/Pictures: Neatly labelled if included
• Page Numbers: At the bottom of each page
• Minimum Pages: 15 (Excluding Cover Page & Index)
• Images & Graphics: Students are encouraged to add mock-up posters, charts,
event timelines, and sample invitations.
Deadline for Submission: 15-03-2025
Mode of Submission: Hard Copy
Assessment Criteria:
Section Marks
Introduction to the
5
Event
Pre-Planning &
10
Research
Execution Plan 5
Post-Event Report 5
Total 25
Note: Students must ensure originality in their work. Copy-pasting from the internet is
strictly prohibited and may result in deduction of marks.
Final Instructions:
• Choose an event that interests you and ensure all aspects are covered.
• Use real-world examples for better presentation, even though the event is
hypothetical.
• Be creative and innovative in your planning and solutions.
• Add charts, tables, and sample promotional materials for better
presentation.
• Follow the structure properly for easy evaluation.
• For any queries, feel free to ask during the lecture or via e-mail
(karan1@[Link]) Best of luck!