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Understanding Communication Models

Lesson 3 discusses the communication model and its components, including source, message, channel, receiver, feedback, interference, environment, and context. It explores four conceptual models: Aristotle’s Model, Laswell’s Model, Shannon Weaver’s Model, and Berlo’s Model, each highlighting different aspects of communication. The lesson concludes with three generalizations of communication models: Interactive, Linear, and Transnational models.

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4 views2 pages

Understanding Communication Models

Lesson 3 discusses the communication model and its components, including source, message, channel, receiver, feedback, interference, environment, and context. It explores four conceptual models: Aristotle’s Model, Laswell’s Model, Shannon Weaver’s Model, and Berlo’s Model, each highlighting different aspects of communication. The lesson concludes with three generalizations of communication models: Interactive, Linear, and Transnational models.

Uploaded by

gameelacassandradelmolin12
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

PURCOM LESSON 3

Lesson 3 revolves around the discussion of the communication model,


the components of the communication process, different types of conceptual
models for human communication, and the generalization of models.

A communication model serves as the guide of how a communication


process work or construct and it is presented graphically. While a
communication process is the steps or the flow of the communication and it
have 8 components ( source, message, channel, receiver, feedback,
interference, environment, and context) that have different function or role
in how a communication will work.

In the lesson there are 4 conceptual methods that human used that
explained how communication works for us and how we communicate. First
conceptual method is the Aristotle’s Model, it only consist three variables
(speaker, speech, and audience) and it is mostly used in a graduation speech
and election speech because Aristotle’s Model highlight how a speaker
adjust and deliver a speech based on the demographic or type of his/her
audience. Next in the line is the Laswell’s Mode(1948), which is the “Who
(communicator), Says What (message), In Which Channel (medium), To
Whom(receiver), With What Effect (effect)”. The Laswell shows how will
the message affect the receiver when it comes in applying it to his or her life.
Third one is the Shannon Weaver’s
Communication Model (1949), sender, message, channel, noise (barriers),
receiver, and the feedback. If you will observe this model is upgraded
because the noise is included which is the barrier or problem that can make
the communication unclear or interrupted and also the feedback of the
receiver is involve. This conceptual model is mostly used in a radio station.
The fourth model is the Berlo’s Communication Model(1960). This model
involves our senses and explain further the elements that the variables of the
model consist. The model is build of 4 variables these are the source
(encoder), message, channel, and the receiver (decoder). Example of this
model is a teacher teaching a science experiment to her students.
To generalize, there a three generalization of all the model. The
Interactive Model, a two way process which the receiver can be a sender
which is having or sending a feedback after decoding the message. Then the
Linear Model, a one way process that only aim to persuade and values
individual understanding. The third one is the Transnational Model, the face-
to-face communication and impression of the participant is involve the
respond or feedback can be verbal or non-verbal.

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