ABSTRACT

Research, in simple terms, refers to the systematic search for knowledge. It is a scientific and structured
process aimed at gathering pertinent information about a specific topic. Research can be conducted to
familiarize oneself with a phenomenon, event, product, or service, or to understand the frequency with which
certain behaviors occur. Additionally, research may test hypotheses and establish causal relationships
between variables.

In the context of customer perception, the research involves systematically collecting, analyzing, and
interpreting data to inform actionable decision- making. The objective of customer perception research is to
better understand how consumers view or feel about an organization or its offerings, ultimately leading to
insights that can drive improvements in business strategy.

The primary aim of this study is to analyze customer perception towards Big Bazaar, specifically at its Laxmi
Nagar branch. To achieve this, customers were asked about their perceptions of Big Bazaar, focusing on
aspects such as store experience, product offerings, pricing, customer service, and overall satisfaction. The
findings from this study will provide valuable insights into how Big Bazaar is perceived by its consumers,
which can inform future marketing strategies, improve customer experience, and enhance brand positioning.

1
 TABLE OF CONTENTS

CHAPTERS TOPIC PAGE NO

CHAPTER 1 INTRODUCTION

CHAPTER 2 COMPANY PROFILE

CHAPTER 3 RESEARCH METHODOLOGY

DATA ANALYSIS &

CHAPTER 4 INTERPRETATION

CHAPTER 5 FINDINGS, CONCLUSION AND

SUGGESTIONS

BIBLIOGRAPHY

QUESTIONNAIRE

2
[Link] LIST OF TABLES PAGE NO
.

1. INTRODUCTION

1.1 COMPANY PROFILE

1.2 FACTORS IFLENCING CONSUMER BEHAVIOUR

1.3 NEEDS AND IMPORTANCE

1.4 OBJECTIVES

1.5 SCOPE

1.6 LIMITATIONS

2. COMPANY PROFILE

2.1 COMPANY HISTORY

2.2 PRODUCTS AND SERVICES

2.3 MILES STONE

2.4 KEY COMPANIES UNDER FUTURE GROUP

2.5 GROUP MISSION , VISION AND CORE VALUES

2.6 [Link] WEBSITE

3. RESEARCH METHODOLOGY
3
3.1 MEANING

3.2 USAGE OF RESEARCH METHODOLOGIES

3.3 TYPES OD DATA

4. DATA ANALYSIS AND INTERPRETATION

4.1 IDENTIFY THE AWARENESS CHANNELS OF BIG

BAZAAR

4.2 UNDERSTAND CUSTOMER VISIT FREQUENCY

4.3 INVESTIGATE THE PURPOSE OF PURCHASES

4.4 ANALYZE PRODUCT CATEGORIES PURCHASED

4.5 EXAMINE CUSTOMER SHOPPING COMPANIONS

4.6 ASSESS MALL PREFERENCES IN THE CITY

4.7 IDENTIFY REASONS BEHIND BIG BAZAAR

PURCHASES

4.8 EVALUATE PRODUCT PRICING PERCEPTION

4.9 EXAMINE CUSTOMER PREFERENCES FOR

SHOPPING IN BIG BAZAAR

4.10 IDENTIFY DESIRED ADDITIONAL FACILITIES AT

BIG BAZAAR

4.11 ASSESS THE NEED FOR STORE ASSISTANCE

4
4.12 EVALUATE OVERALL CUSTOMER EXPERIENCE

4.13 DETERMINE CUSTOMER RECOMMENDATIONS

4.14 GATHER CUSTOMER SUGGESTIONS FOR

IMPROVEMENT

4.15 EVALUATE CUSTOMER SATISFACTION ACROSS

VARIOUS ELEMENTS

5 FINDINGS, CONCLUSIONS AND SUGGESTIONS

QUESTIONNAIRE

BIBLIOGRAPHY

5
CHAPTER
I

6
 Introduction to the Study of Consumer Behavior Towards Big Bazaar

INTRODUCTION

In the contemporary retail landscape, understanding consumer behavior has become a cornerstone
of strategic success for any business. This is especially true for Big Bazaar, one of India's
largest and most popular retail chains, which has made its mark in the competitive retail
sector by offering a wide range of products—from groceries to fashion—at affordable prices.
As the retail industry continues to evolve, with increased competition and changing consumer
preferences, Big Bazaar‘s ability to cater to consumer needs effectively is critical for its continued
growth.

MEANING

Consumer behavior refers to the study of individuals and groups and the processes they use to
select, purchase, and use goods and services. In the context of Big Bazaar, analyzing
consumer behavior helps the company understand purchasing patterns, preferences, and the
factors that influence buying decisions. This knowledge is vital for improving product
offerings, optimizing marketing strategies, and enhancing customer loyalty.

The retail market in India is witnessing significant transformations, with consumers becoming
more informed, diverse, and demanding. The emergence of e-commerce platforms, evolving
consumer expectations, and economic shifts all play a pivotal role in reshaping how
consumers shop. To stay competitive and maintain its market share, Big Bazaar must
continuously adapt to these changes by gaining insights into what drives consumer choices
and satisfaction.

This study aims to provide an in-depth analysis of consumer behavior towards Big Bazaar, with a
focus on identifying key factors that influence purchasing decisions, such as store
environment, promotional strategies, and customer satisfaction. By examining the behavior of
different consumer segments, the study will offer valuable insights that can guide Big Bazaar
in refining its marketing efforts, optimizing the shopping experience, and enhancing customer
engagement.

7
 DEFINITION OF CONSUMER BEHAVIOUR

Consumer behavior is the behavior that consumers display in searching for, purchasing, using,
evaluating, and disposing of products and services that they expect will satisfy their needs.

Company Profile: Big Bazaar

Big Bazaar, established in 2001 by the Future Group, has become one of India‘s largest
hypermarket chains. Known for its vast product assortment that includes groceries, apparel,
electronics, and household items, Big Bazaar has expanded to more than 250 locations across
the country, serving millions of customers annually. The company‘s mission is to offer high-
quality products at affordable prices, ensuring accessibility for all customer segments.

Big Bazaar‘s business model is built around offering great value through discounts, promotions,
and a customer-centric shopping experience. It has positioned itself as a one-stop destination
for everyday shopping needs, making it a popular choice among Indian households. The brand
is also known for its deep understanding of Indian consumer preferences and its ability to
adapt to local markets with region-specific offerings and marketing strategies.

With the retail market growing increasingly competitive, Big Bazaar faces challenges from both
traditional and online retailers. As consumer preferences shift towards convenience, variety,
and personalized experiences, Big Bazaar must continuously evolve to meet these demands.
Understanding consumer behavior is key to maintaining its position as a leading retail player
in India.

8
 FACTORS INFLUENCING CONSUMER BEHAVIOR

Cultural
Factors

Social Factors

Culture

Reference Personal Factors

groups
Sub Culture

Age and Life Psychological

Family Cycle
Social Class Factors
Occupation
Economic
Motivation
Circumstances
Lifestyle Perception
Roles & Status
Personality Learning Buyers
and Self
Beliefs and
Concept
Attitudes

CULTURAL FACTORS:

Culture: Culture is the most fundamental determinant of a person‘s wants and behavior like set
9
 of values, perceptions, preferences and behaviors through his or her family member.

Subculture: social classes are relatively homogeneous and enduring divisions in a society which
are hierarchically ordered and whose members shares similar Values, interest and behavior
and social classes includes upper class, middle class and lower class.

SOCIAL FACTORS:

References Groups: A persons reference groups consist of all the groups that have a direct (face
to face) are indirect influence on the person‘s altitude or behavior. This group to which the
person, belongs and interacts.

Personal Factors: A consumer decision also influenced by personal characteristics notably the
buyers age & life cycle stage, occupation, economic circumstances, life style and personality
and self-concept.

PSYCHOLOGICAL FACTORS:

Motivation: A person has many needs at any given time. Some needs are biogenic. They arise
from psychological states of tension such as hunger, tryst and discomfort.

Perception: Perception is defined as ―the process by which an individual selects, organizes,

intercepts, information, inputs to create a meaningful picture of the world.

10
NEED & IMPORTANCE OF THE STUDY

The importance of studying consumer behavior lies in its direct impact on business success. Consumer
behavior analysis helps businesses understand how customers make decisions, what drives their purchasing
actions, and what factors influence their brand preferences. This is especially critical for a retail chain like
Big Bazaar, where customer satisfaction and loyalty are key to maintaining a competitive edge.

As the Indian retail sector becomes more competitive with the entry of both local and international players,
understanding consumer behavior is necessary for Big Bazaar to differentiate itself and offer a more
personalized and satisfying shopping experience. By identifying the factors that influence consumer behavior
—such as pricing, promotions, product quality, store environment, and advertising—Big Bazaar can develop
targeted marketing strategies, improve product offerings, and enhance customer service.

The study also sheds light on how Big Bazaar can better allocate its resources, particularly in terms of
marketing and customer engagement, to build stronger relationships with its consumers. Ultimately, this
study will help Big Bazaar increase its customer base, improve customer retention, and grow market share in
the highly competitive retail space.

11
OBJECTIVES OF THE STUDY

The primary objective of this study is to analyze consumer behavior patterns and preferences of Big Bazaar
customers. Specifically, the study aims to:

• Identify the Awareness Channels of Big Bazaar

Examine the different sources through which customers have learned about Big Bazaar, including
advertisements, references from colleagues or family, and other channels.

• Understand Customer Visit Frequency

Determine how often customers visit Big Bazaar, and whether frequency varies based on different
demographic factors.

• Investigate the Purpose of Purchases

Explore the primary reasons for shopping at Big Bazaar, whether for personal use, gifting, or other purposes.

• Analyze Product Categories Purchased

Identify which product categories are most commonly purchased at Big Bazaar, such as food items, clothing,
electronics, etc.

• Examine Customer Shopping Companions

Understand whether customers typically shop at Big Bazaar alone or with family, friends, or other
companions.

• Assess Mall Preferences in the City

Evaluate which malls, including Big Bazaar, are most preferred by consumers within the city.

• Identify Reasons Behind Big Bazaar Purchases

Determine the key factors influencing customer decision-making, such as product satisfaction, reasonable
pricing, promotional offers, and other factors.

• Evaluate Product Pricing Perception

Assess how customers perceive the pricing of products at Big Bazaar, ranging from expensive to affordable.

• Examine Customer Preferences for Shopping in Big Bazaar

Identify the factors that drive customers to prefer shopping at Big Bazaar, such as product availability,

12
convenience, offers, and variety.

• Identify Desired Additional Facilities at Big Bazaar

Investigate what additional services or features customers would like Big Bazaar to offer, such as
membership or discount cards, lucky draws, and others.

• Assess the Need for Store Assistance

Understand how often customers seek assistance from store staff when making purchasing decisions.

• Evaluate Overall Customer Experience

Assess the overall satisfaction of customers with their Big Bazaar shopping experience, including their
likelihood of revisiting.

• Determine Customer Recommendations

Examine whether customers would recommend Big Bazaar to others based on their shopping experience.

• Gather Customer Suggestions for Improvement

Collect customer suggestions on how Big Bazaar can improve its operations, including maintaining product
quality, pricing, offers, and convenience.

• Evaluate Customer Satisfaction Across Various Elements

Assess customer satisfaction levels across key store attributes such as location, operating time, cleanliness,
store layout, product quality, promotions, pricing, staff helpfulness, payment flexibility, and value for
money.

13
SCOPE OF THE STUDY

The scope of this study is focused on the consumers shopping at Big Bazaar's V3S Mall branch in Laxmi
Nagar, New Delhi. This location serves as the primary data collection point, and the findings will be specific
to this store's customer base.

The study will primarily cover the following aspects:

 Consumer shopping behavior and preferences at Big Bazaar.

 The impact of different factors (e.g., product assortment, pricing, promotions) on purchasing decisions.
 Demographic segmentation and its influence on shopping habits.
 The effectiveness of Big Bazaar‘s advertising and promotional strategies.

While this study is limited to one branch, the insights gained can be extrapolated to understand broader
consumer behavior trends in similar urban locations across India.

14
LIMITATIONS OF THE STUDY

While this study aims to provide valuable insights into consumer behavior, several limitations should be
acknowledged:

 Time Constraint:
The study is conducted over a limited time frame of two months, which may not allow for a comprehensive
long-term analysis of consumer behavior patterns.
 Geographical Limitation:
The research is confined to the Big Bazaar branch located at V3S Mall in Laxmi Nagar, New Delhi. As a
result, the findings may not be fully representative of consumer behavior in other locations or regions.
 Survey Methodology:
The study is based on survey data collected through questionnaires and interviews. As such, there may be a
bias based on the personal skills of the researcher, the responses of consumers, and the limitations of the
survey format.
 Focus on Specific Factors:
While the study explores several aspects of consumer behavior, it does not delve into some variables, such as
the quality vs. price trade-off or deeper psychological influences like consumer emotions during purchasing.

 Limited to Consumer Interaction with Big Bazaar:

The study does not account for external factors such as competitors‘actions, which may also influence
consumer decisions at Big Bazaar.
 Exclusion of Qualitative Factors:
The study focuses mainly on quantitative aspects of consumer behavior and may not fully capture the
qualitative dimensions, such as emotional or personal connections to the brand.

15
CHAPTER
II

16
 COMPANY PROFILE

Future Group

Mr. Kishore Biyani CEO, Future Group

17
Company History

The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad, Indore and Bangalore
in 22 days. Within a span of ten years, there are now 161 Big Bazaar stores in 90 cities and towns
across India.. The group‘s specialty retail formats include, books and music chain, Depot, sportswear
retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town and rural
retail chain, Aadhar, among others. It also operates popular shopping portal, [Link].

Products and Services by Big Bazaar:

Big Bazaar offers an extensive range of products, including:
Groceries: Fresh food, packaged foods, dairy products, etc.
Apparel: Clothing for men, women, and children.
Home Essentials: Furniture, kitchenware, and home décor.
Electronics: TVs, mobile phones, home appliances.
Personal Care and Beauty: Cosmetics, skincare, and grooming products.
Toys and Stationery: For children and office use.

Business Model:
Big Bazaar operates through its hypermarkets, which are large retail outlets typically located in urban
centers. They focus on providing products at competitive prices, often accompanied by promotional
offers, discounts, and loyalty programs. Big Bazaar has expanded its reach through both physical
stores and online retail channels.

Growth and Expansion:

Big Bazaar quickly became one of the leading hypermarket chains in India due to its strong brand
positioning, extensive product variety, and strategic store locations.
The company has been a pioneer in offering value-for-money deals and bringing modern retailing
experiences to the masses.
As part of Future Group, Big Bazaar also operates several other brands like FBB (Fashion at Big
Bazaar), E-Zone (electronics retail chain), and Food Bazaar (grocery stores).

Recent Developments:
The company has faced significant challenges in recent years due to increased competition from e-
commerce giants like Amazon and Flipkart, as well as financial struggles within the Future Group.
Due to these issues, Big Bazaar has been undergoing a restructuring process, including discussions
18
 about selling its assets and partnerships with other companies.

Social Responsibility:
Big Bazaar has also been involved in several CSR (Corporate Social Responsibility) initiatives,
including education, health, and sustainability projects.

Key Challenges:
Intense competition from online retailers and other brick-and-mortar chains.
Supply chain disruptions and financial restructuring.

Major Milestones

1987

Company incorporated as Men‘s Wear Private Limited. Launch of Pantaloons trouser, India‘s first
formal trouser brand.

1991

Launch of BARE, the Indian jeans brand.

1992

Initial public offer (IPO) was made in the month of May.

1994

The Pantaloons Shoppe – exclusive menswear store in franchisee format launched across the nation.
The company starts the distribution of branded garments through multi-brand retail outlets across the
nation.

1995

John Miller – Formal shirt brand launched.

19
1997

Company enters modern retail with the launch of the first 8000 square feet store, Pantaloons in Kolkata.

2001

Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad.

2002

Food Bazaar, the supermarket chain is launched.

2004

Central - India‘s first seamless mall is launched in Bangalore.

2005

Group moves beyond retail, acquires stakes in Galaxy Entertainment, Indus league Clothing and Planet
Retail. Sets up India‘s first real estate investment fund Kshitij to of build chain shopping malls.

2006

Future Capital Holdings, the company‘s financial is formed to manage over $1.5 billion in real estate,
private equity and retail infrastructure funds. Plans forays into retailing of consumer finance products.
Home Town, a home building and improvement products retail chain is launched along with consumer
durables format, Ezone and furniture chain, Furniture Bazaar. Future Group enters into joint venture
agreements to launch insurance products with Italian insurance major, Generali. Forms joint ventures with
US office stationery retailer, Staples.

2007

Future Group crosses $1 billion turnover mark. Specialized companies in retail media, logistics, IPR and
brand development and retail-led technology services become operational. Pantaloon Retail wins the
International Retailer of the Year at US-based National Retail Federation convention in New York and
Emerging Retailer of the Year award at the World Retail Congress held in [Link]
becomes India‘s most popular shopping portal.

2008

Future Capital Holdings becomes the second group company to make a successful Initial Public Offering in
the Indian capital markets. Big Bazaar crosses the 100-store mark, marking one of the fastest ever expansion
20
of a hypermarket format anywhere in the world. Total operational retail space crosses 10 million square feet
mark. Future Group acquires rural retail chain, Aadhar present in 65 rural locations

21
Key Companies under future group :

Retail

Pantaloons - Fresh fashion store

BiG Bazaar - Hypermarket chain

Food Bazaar - Supermarket chain

eZone - Electronics superstore

22
HomeTown - Home improvement and building materials store

Central - Seamless department store

Planet Sports - Sportswear retailer

Aadhar - Rural retail chain

KB’s Fairprice - Urban low-frills neighbourhood store

23
[Link] - Shopping portal

Company Vision, Mission and Core value

Company Vision

Our company shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most
profitable manner.

Company Mission

 We will share the vision and belief that our customers and stakeholders shall be served only by creating
and executing future scenarios in the consumption space leading to economic development.
 We will be efficient, cost- conscious and committed to quality in whatever we do and ensure that our
positive
attitude, sincerity, humility and united determination shall be the driving force to make us successful.

Core Values

 Indianess: confidence in ourselves.

 Leadership: to be a leader, both in thought and business.

 Respect & Humility: to respect every individual and be humble in our conduct.
 Introspection: leading to purposeful thinking.

24
 Openness: to be open and receptive to new ideas, knowledge and information.

 Valuing and Nurturing Relationships: to build long term relationships.

 Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

 Adaptability: to be flexible and adaptable, to meet challenges.

25
The Big [Link]’ website promise as given :

Manufacturer’s warranties on all products

Future Bazaar sells only original products from authorized dealers; so all applicable products carry the
original manufacturer‘s warranty. Customers can visit any of the authorized service centers of the
manufacturer if required. The invoice accompanying the product is your warranty document, so please
preserve it.

Guaranteed Delivery

Future bazaar guarantees to deliver the exact product you selected, without defects. In case you have
received a different product, or if the product was damaged in transit, please let us know and we will ensure
that we replace the product or ensure that your money is refunded. Please note that delivery times vary
according to products to products 95%of our deliveries take place within the committed time period. For the
occasional delays, we will contact you and update you about the status.
Secure Payments

We are committed to ensuring that no payment misuse happens, so we work with bank and payment
gateways to ensure that your information is protected. Payments are protected both by us and by the
policiesof your bank, and the chances of fraud in these channels are actually very low.

We also have a Risk Management team that scrutinizes all payments to ensure that there are no fraudulent
transactions. Our office address is also available for anyone who wishes to contact us in person. moreover,
being part of India‘s largest retail company with a presence all over India, we are omnipresent.

Our simple 15-Days Return Policy – No questions asked!

If you have purchased something at [Link] ad the product did not meet your expectations or does
not fit your needs, then you can return the product to us, no questions asked, as long as it is in its original
packaging and accompanied by its invoice. Just contact our Customer Care and we‘ll arrange to pick up the
product from your home – simple.

Prompt Customer Support

Our Customer Care is manned by dedicated personnel, who can take decisions and resolve your problems.
They are empowered to solve your problems and are aware of the processes and means to handle them. In
case they cannot solve the problem at their end, they will trigger the required action on your half or advise
you the best possible method to a successful fulfillment of all your queries/issues. Be assured that when you
call us, your call is being taken seriously.
26
CHAPTER
III

27
RESEARCH METHODOLOGY IN CONSUMER BEHAVIOUR

MEANING :
Research methodology in consumer behavior involves the systematic process used to understand how consumers
make decisions and interact with products, services, or brands. It typically involves several steps, techniques,
and approaches to collect and analyze data, helping researchers draw insights into consumer preferences,
attitudes, motivations, and buying patterns.

common research methodologies used in consumer behavior studies:

1. Qualitative Research
Qualitative research focuses on understanding consumer emotions, opinions, motivations, and attitudes. It
provides in-depth insights into the "why" behind consumer behavior.

Focus Groups: A small group of consumers discusses their views on a product, service, or brand. The discussion
is guided by a moderator to probe deeper into their emotions and perceptions.

In-depth Interviews: One-on-one interviews are conducted to gather rich, detailed information from consumers
about their experiences, needs, and feelings toward a product or service.

Projective Techniques: These are indirect research methods used to reveal underlying attitudes and perceptions.
Examples include word association, storytelling, or picture interpretation.

2. Quantitative Research
Quantitative research involves gathering numerical data and using statistical analysis to identify patterns and
trends in consumer behavior. This research is used to generalize findings to a larger population.

Surveys and Questionnaires: Structured questions are presented to a large sample of consumers. These surveys
can be distributed online, in person, or over the phone, and data is collected to analyze consumer preferences,
purchasing habits, and opinions.

Experiments: Controlled experiments are conducted to test consumer behavior under different conditions, such
as testing different marketing messages or product features.

Observational Studies: Researchers observe consumers' behavior in natural or controlled settings, collecting data
on actions rather than opinions (e.g., how consumers interact with a store layout or respond to a specific
advertisement).

28
3. Ethnographic Research
This methodology involves immersing researchers in the consumer’s natural environment to observe and interact
with them in real-life contexts. The goal is to gain an in-depth understanding of consumer behavior by
observing how they make decisions and engage with products or services in their day-to-day lives.

4. Consumer Panels
Consumer panels consist of a group of individuals who agree to provide feedback over time about their
preferences, attitudes, and behavior. Panels can be used for continuous monitoring of consumer behavior or
for specific product testing.

5. Secondary Research
Secondary research involves analyzing existing data that was collected for a different purpose. This can include
data from government reports, market research firms, academic studies, industry reports, or company sales
data. It’s often used for background information or to supplement primary research findings.

6. Data Analytics and Big Data

With the rise of digital technologies, companies are increasingly using big data analytics to study consumer
behavior. This includes:

TYPES OF DATA

 PRIMARY DATA
 SECONDARY DATA

Primary data: Primary sources of data are the data which needs the personal efforts of collect it
and which are not readily available. Primary source of data are the other type of source
through which the data was collected.

Following are few ways in the data was collected:

Questionnaires: It is the set of questions on a sheet of paper was being given to fill it, bases on which
the data was interpreted.
Direct interviewing: Direct interviewing involved the process where i asked the questions directly to the
customers and I got the feedback.

Secondary data: Secondary sources are the other important sources through which the data was collected.
29
 These are the readily available sources of the data where one had need not put much
effort to collected, because it is already been collected and part in an elderly manner by some
researcher, experts and special.

The secondary sources helpful for the study were

Text books like marketing management research methodology, advertisement and sales promotion etc.
Internet was made use for the collection of the data.
Newspapers were also referred.
Business magazines were referred.

Sample size: By using judgment random sampling technique 100 respondents are selected for the purpose of
the study.

Period of study: The study is undertaken in the duration of 35 days.

Research approach: The survey method was adopted for collected the primary data. Survey research is
systematic gathering of data from respondent through questionnaire.

Research instrument: The data for this research study was collected by survey technic using interview
method guided by questionnaire.

Collection of Data: Questionnaire and personal interviews are the methods that I have used for collecting
the data.

30
CHAPTER
IV

31
 CONSUMER BEHAVIOR QUESTIONAIRE

Q1. How do you come to know about Big Bazaar?

TABLE NO 4.1
Promotion No. of Customers Percentage (%)
Advertisement 80 80

Colleagues references 12 12

Friends/Relatives references 4 4

Any other specify 4 4

Total 100 100

4%
4%

12%

Advertisement
Colleagues references
Friend/Relatives references
Any other

80%

CHART NO 4.1

INTERPRETATION:

From the above study 80% of respondents from Advertisement, 12% of respondents from
Colleagues and 4% of respondents from Friends/Relatives Remaining 4% of respondents from
others.

32
 Q2. How frequently do you visit Big Bazaar?
TABLE NO 4.2

Particulars No. of Customers Percentage (%)

Once in a week 30 30

Twice in a week 43 43

Once in every 15 days 15 15

Once in a month 12 12

Total 100 100

50%
45% 43%

40%
35%
30%
30%
25%
No. of respondents
20%
15%
15% 12%
10%
5%

0%
Once in a week Twice in a week Once in every 15 Once in a month
days

CHART NO 4.2

INTERPRETATION:

From the above study,30% of respondents from once in a week, 43% of respondents from twice in a week
and 15% of respondents from every 15 days Remaining 12% of respondents from every month.

33
 Q3. What is the main purpose of Purchase?
TABLE NO 4.3
Particulars No. of respondents Percentage (%)

Personal usage/consumption 71 71

To Gift 19 19

Any other pl. Specify 10 10

Total 100 100

No. of respondents
80% 71%
70%
60%
50%
40%
30% 19%
20% 10%
10%
0% No. of respondents
Personal To Gift Any other
usage/consumption

CHART NO 4.3

INTERPRETATION:

From the above table we can conclude that the major numbers of respondents of 71% personal usage,
19% to gift and remaining 10% any other.

34
 Q4. Which category of products do you buy most at Big Bazaar?
TABLE NO 4.4
Aspects No. of respondents Percentage

Food items 45 45

Clothes 33 33

Electronics 20 20

Any other pl. Specify 2 2

Total 100 100

No. of respondents
50%
45%
40%
35%
30%
25%
45% No. of respondents
20%
33%
15%
10% 20%
5%
0% 2%
Food items Clothes Electronecs Any other pl.
Specify

CHART NO 4.4

INTERPRITATION:

From the above study 25% of respondents from Food items, 33% of respondents from Clothes and
14% of respondents from Electronics 18% of respondents from furniture and 10% others.

35
 Q5. You prefer to go in Big Bazaar with?
TABLE NO 4.5
Particulars No. of respondents Percentage (%)
Family members 28 28

Spouse 13 13

Friends 55 55

Others 4 4

Total 100 100

No. of Customers

4%
28%

Family members
Spouse
55%
13% Friends
Others

CHART NO 4.5

INTERPRETATION:

From the above study 28% of respondents from Family, 13% of respondents from Spouse and 55% of
respondents from Friends and remaining 4% are others.

36
 Q6. Which mall you like the most in the city?
TABLE NO 4.6
Particulars No. of respondents Percentage (%)

Big bazaar 60 60

Spencer 15 15

Reliance 12 12

Easy Day 13 13

Total 100 100

No. of respondents
70%
60%
60%

50%

40%

No. of respondents
30%

20% 15%
12% 13%
10%

0%
Big Bazaar Spencer Relaince Easy Day

CHART NO 4.6

INTERPRETATION:

From the survey it is observed the 60% of respondents for Big Bazaar, 15% of respondents for Spencer, 12%
of respondents for Reliance and only 13% of respondents are Easy Day.

37
 Q7. What is the reason behind purchasing in Big Bazaar?
TABLE NO 4.7
Particulars No. of Respondents Percentage (%)

Good satisfaction over products 10 10

Reasonable prices 76 76

More offers 12 12

Any others 2 2

Total 100 100

No. of respondents
80% 76%

70%

60%

50%

40%
No. of respondents
30%

20%
10% 12%
10%
2%
0%
Good satisfaction Reasonable More Offers Any others
over products prices

CHART NO 4.7
INTERPRETATION

From the study it is observed that 10% of respondents for Good satisfaction over products, 76% of
respondents for Reasonable prices, 12% of respondents form more offer and 2% of from any other.

38
 Q8. How do you rate the pricing of products at Big Bazaar?
TABLE NO 4.8
Particulars No. of Respondents Percentage (%)

Expensive 09 09

Competitive 21 21

Affordable 36 36

Reasonable 34 34

Total 100 100

No. of respondents

9%
21%

Expensive
Competitive
36% Affordable
Reasonable
1.2

CHART NO 4.8

INTERPRETATION:

From the above study 09% of respondents from Expensive, 21% of respondents from Competitive and 36%
of respondents from Affordable 34% of respondents from Reasonable.

39
 Q9. Why do you prefer to shop in Big Bazaar?
TABLE NO 4.9
Particulars No. of respondents Percentage

Availability of adequate stock 16 16

Convenience of location and timing 21 21

Offers and discounts 36 36

Variety of products 27 27

Total 100 100

No. of respondents
40%
36%
35%
30% 27%
25%
21%
20%
16%
15% No. of respondents

10%
5%
0%
Availability of Convenience of Offers and Variety of
adequate stock location and disconts products
timing

CHART NO 4.9

INTERPRETATION:

From the above study 16% of respondents from Availability of adequate stock, 21% of respondents from
Convenience of location and timing, and 36% of respondents from offers and discounts, 27% of respondents
from variety of products.

40
 Q10. What more facility would you like to get at Big Bazaar?
TABLE NO 4.10
facilities No. of respondents Percentage (%)

Membership card 18 18

Discount card 53 53

Free parking offers 9 9

Lucky draw 20 20

Total 100 100

[Link] respondents

18%

53%
Membership card
Discount card
1.2
Free parking offers
9%
Lucky draw

CHART NO 4.10

INTERPRETATION:

From the data specified, 18% of customers are interested in membership card, whereas 9% are interested in
parking offers, 20% are interested in lucky draw but more than half are interested in discount card i.e.53% by
this we can say that most of the customers prefer to have discount cards at Big Bazaar.

41
 Q11. How often do you ask for Assistance from store staffs in selecting you purchase?
TABLE NO 4.11
Particulars No. of respondents Percentage (%)

Almost always 22 22

Frequently 30 30

Sometimes 40 40

Never 8 8

total 100 100

No. of respondents
45%
40%
40%
35%
30%
30%
25% 22%
20% No. of respondents
15%
10% 8%

5%
0%
Almost always Frequently Sometimes Category 4

CHART NO 4.11

INTERPRETATION:

From the above data, we decide that 22% of the customers take assistance from staff always, whereas 30%
take help frequently, 40% have taken assistance sometimes, and 8% will not depend on others. From the
collected data, we can say that the minority of the customers take assistance from the store staff sometimes.

42
 Q12. How is your overall experience in Big Bazaar?
TABLE NO 4.12
Particulars No. of respondents Percentage (%)

Excellent 63 63

Good 27 27

Poor 10 10

Total 100 100

No. of respondents
70%
63%
60%

50%

40%

27% No. of respondents

30%

20%
10%
10%

0%
Excellent Good Poor

CHART NO 4.12

INTERPRETATION:

From the above data, we decide that 63%of the customers overall experience in Big Bazaar is excellent, 27%
of the customers overall experience is Good and only 10% of customers overall experience is poor. From this
we can decide that, the overall customer satisfaction level is good

43
 Q13. Would you visit Big Bazaar again?
TABLE NO 4.13
Particulars No. of respondents Percentage (%)
Sure 85 85

May be 12 12

Never 3 3

Total 100 100

No. of respondents
3%

12%

Sure
May be
Never

85%

CHART NO 4.13

INTERPRETATION:

From the above table we can conclude that the major numbers of respondents 85% of the respondents say
sure, 12% of the respondents say May be, 3% of the respondents say Never.

44
 Q14. Do you suggest any one to shop at Big Bazaar?
TABLE NO 4.14
Particulars No. of respondents Percentage (%)
Yes 85 85

No 15 15

Total 100 100

90 85

80

70

60

50
yes
40 No

30

20 15

10

0
suggest any one to shop at big bazaar

CHART NO 4.14

INTERPRETATION:

From the above table we can conclude that the major numbers of respondents Yes, 85%, which comprises of
15% of the No.

45
 Q15. How do you suggest to Big Bazaar Management to making present Big Bazaar to more
attractive?
TABLE NO 4.15
Particulars No. of respondents Percentage (%)
To maintain quality products 45 45

Reasonable prices 25 25

Giving more offers and discounts 25 25

convenience 5 5

Total 100 100

No. of respondents

5%
To maintain quality products
25%
45%
Reasonable prices

Giving more offers and

25% discounts
Convenience

CHART NO 4.15

INTERPRETATION:

From the study it is observed that 45% of respondents for To maintain quality products, 25% of respondents
Reasonable Prices, 10% of respondents in Every month, 25% of respondents for Giving more of offers and
discounts, 5% respondents for convenience.

46
 Q16. Mention your satisfaction level for following elements

1. Highly satisfied
2. Satisfied
3. Neither satisfied nor dissatisfied
4. Dissatisfied
5. Highly dissatisfied

Elements 1 2 3 4 5
 Location ( ) ( ) ( ) ( ) ( )

 Operating time ( ) ( ) ( ) ( ) ( )

Cleanness of store ( ) ( ) ( ) ( ) ( )
Spacious shop floor ( ) ( ) ( ) ( ) ( )

 Easy to locate product ( ) ( ) ( ) ( ) ( )

 Quality product ( ) ( ) ( ) ( ) ( )

 Promotion offers ( ) ( ) ( ) ( ) ( )

 Price of the product ( ) ( ) ( ) ( ) ( )

 Staff helpfulness ( ) ( ) ( ) ( ) ( )

 Flexibility in payment mode ( ) ( ) ( ) ( ) ( )

 Return of value for money ( ) ( ) ( ) ( ) ( )

47
 1. LOCATION:
TABLE NO.16.1

Satisfaction level No. of respondents Percentage (%)

Highly satisfied 25 25

Satisfied 10 10

Neither satisfied nor dissatisfied 60 60

Dissatisfied 5 5

Highly dissatisfied 0 0

Total 100 100

Satisfaction level based on Location

0
5 Highly satisfied
25
Satisfied

Neither satisfied nor

dissatisfied
10 Satisfied

60
Highly dissatisfied

CHART NO.16.1

INTERPRETATION:

From the above data, we decide that 25% of the customers satisfaction level is highly satisfied on the basis
of location of Big Bazaar, 10% of the customers satisfaction level is satisfied on the basis of location of Big
Bazaar, 60% of the customers satisfaction level is neither satisfied nor dissatisfied, 5% of the
customers satisfaction level is dissatisfied and in the customers no one‘s satisfaction level is highly
dissatisfied.

48
 2. OPERATING TIME:
TABLE NO.16.2

Satisfaction level No. of customers Percentage (%)

Highly satisfied 10 10

Satisfied 50 50

Neither satisfied nor dissatisfied 27 27

Dissatisfied 10 10

Highly dissatisfied 3 3

100 100

Satisfaction level based on Operating time

3%
10% 10%
Highly satisfied

27% Satisfied
Neither satisfied nor dissatisfied
50%
Dissatisfied
Highly dissatisfied

CHART NO.16.2

INTERPRETATION:

From the data above specified, 10% of customers are highly satisfied, 50% of the customers are satisfied,
27% of the customers are neither satisfied nor dissatisfied, 10% of the customers are dissatisfied,3% of the
customers are highly dissatisfied on the basis of operating time.

49
 3. CLEANNESS OF STORE:
TABLE NO.16.3
Satisfaction level No. of customers Percentage (%)

Highly satisfied 36 36

Satisfied 22 22

Neither satisfied nor dissatisfied 32 32

Dissatisfied 12 12

Highly dissatisfied 0 0

100 100

Satisfaction level based on Cleanness of store

40%
35%

30%

25%

20%
36%
32% Satisfaction level based on
15%
Cleanness of store
10% 22%

5% 12%

0% 0%
Highly Satisfied Neither Dissatisfied Highly
satisfied satisfied nor dissatisfied
dissatisfied

CHART NO.16.3

INTERPRETATION:

From the data above specified, 36% of customers are highly satisfied, 22% of the customers are satisfied,
32% of the customers are neither satisfied nor dissatisfied, 12% of the customers are dissatisfied, 0% of the
customers are highly dissatisfied on the basis of Cleanness of store.

50
 4. SPACIOUS SHOP FLOOR:
TABLE NO.16.4
Satisfaction level No. of customers Percentage (%)

Highly satisfied 9 9

Satisfied 25 25

Neither satisfied nor dissatisfied 40 40

Dissatisfied 20 20

Highly dissatisfied 6 6

100 100

Satisfaction level based on Spacious shop

floor

6% 9%

Highly Satisfied
20%
Satisfied
25%
Neither satisfied nor dissatisfied
Dissatisfied
Highly dissatisfied

40%

CHART NO.16.4

INTERPRETATION:

From the data above specified, 9% of customers are highly satisfied, 25% of the customers are satisfied, 40%
of the customers are neither satisfied nor dissatisfied , 20% of the customers are dissatisfied , 6% of the
customers are highly dissatisfied on the basis of Spacious shop floor.

51
 5. EASY TO LOCATE PRODUCT:
TABLE NO.16.5
Satisfaction level No. of customers Percentage (%)

Highly satisfied 80 80

Satisfied 8 8

Neither satisfied nor dissatisfied 3 3

Dissatisfied 9 9

Highly dissatisfied 0 0

100 100

Satisfaction level based on Easy to

locate
product
3%
9%

8% Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Highly dissatisfied
80%

CHART NO.16.5

INTERPRETATION:

From the data above specified, 80% of customers are highly satisfied, 8% of the customers are satisfied, 3%
of the customers are neither satisfied nor dissatisfied
, 9% of the customers are dissatisfied , 0% of the customers are highly dissatisfied on the basis of
Easy to locate the product.

52
 6. QUALITY OF PRODUCTS:
TABLE NO.16.6
Satisfaction level No. of customers Percentage (%)

Highly satisfied 2 2

Satisfied 80 80

Neither satisfied nor dissatisfied 10 10

Dissatisfied 8 8

Highly dissatisfied 0 0

100 100

Satisfaction level based on quality of

products
90% 80%
80%
70%
60%
50%
40%
Satisfaction level based on
30% quality of products
20%
10% 8%
10% 2% 0%
0%
Highly Satisfied Neither Dissatisfied Highly
satisfied satisfied nor dissatisfied
dissatisfied

CHART NO.16.6

INTERPRETATION:

From the data above specified, 2% of customers are highly satisfied, 80% of the customers are satisfied, 10%
of the customers are neither satisfied nor dissatisfied, 8% of the customers are dissatisfied, 0% of the
customers are highly dissatisfied on the basis of Quality of products.

53
 7. PROMOTION OFFERS
TABLE NO.16.7
Satisfaction level No. of customers Percentage (%)

Highly satisfied 20 20

Satisfied 60 60

Neither satisfied nor dissatisfied 18 18

Dissatisfied 2 2

Highly dissatisfied 0 0

100 100

Satisfaction level based on Promotion ofers

70%
60%
60%

50%

40%

30% Satisfaction level based on

20% 18% Promotion ofers
20%

10%
2% 0%
0%
Highly Satisfied Neither Dissatisfied Highly
satisfied satisfied nor Dissatisfied
dissatisfied

CHART NO.16.7

INTERPRETATION:

From the data above specified, 20% of customers are highly satisfied, 60% of the customers are satisfied,
18% of the customers are neither satisfied nor dissatisfied, 2% of the customers are dissatisfied, 0% of the
customers are highly dissatisfied on the basis of Promotion Offers.

54
 8. PRICE OF THE PRODUCT
TABLE NO.16.8
Satisfaction level No. of customers Percentage (%)

Highly satisfied 4 4

Satisfied 90 90

Neither satisfied nor dissatisfied 3 3

Dissatisfied 0 0

Highly dissatisfied 3 3

100 100

Satisfaction level based on Price of the

product
100% 90%
90%
80%
70%
60%
50%
40%
30%
20% Satisfaction level based on Price
10% 4% 3% 0 3% of the product
0%

CHART NO.16.8

INTERPRETATION:

From the data above specified, 4% of customers are highly satisfied, 90% of the customers are satisfied, 3%
of the customers are neither satisfied nor dissatisfied,0% of the customers are dissatisfied, 3% of the
customers are highly dissatisfied on the basis of Price of the product.

55
 9. STAFF HELPFULNESS
TABLE NO.16.9
Satisfaction level No. of customers Percentage (%)

Highly satisfied 52 52

Satisfied 8 8

Neither satisfied nor dissatisfied 25 25

Dissatisfied 12 12

Highly dissatisfied 3 3

100 100

Satisfaction level based on Staff helpfullness

3%
12%

Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
25% 52%
Dissatisfied
Highly Dissatisfied

8%

CHART NO.16.9

INTERPRETATION:

From the data above specified, 52% of customers are highly satisfied, 8% of the customers are satisfied, 25%
of the customers are neither satisfied nor dissatisfied, 12% of the customers are dissatisfied, 3% of the
customers are highly dissatisfied on the basis of staff helpfulness.

56
 10. FLEXIBILITY IN PAYMENT MODE

TABLE NO.16.10
Satisfaction level No. of customers Percentage (%)
Highly satisfied 10 10

Satisfied 80 80

Neither satisfied nor dissatisfied 7 7

Dissatisfied 3 3

Highly dissatisfied 0 0

100 100

Satisfaction level based on Flexibility

in
payment mode
3%
7% 10%
Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
80%
Highly dissatisfied

CHART NO.16.10

INTERPRETATION:

From the data above specified, 10% of customers are highly satisfied, 80% of the customers are satisfied, 7%
of the customers are neither satisfied nor dissatisfied, 3% of the customers are dissatisfied, 0% of the
customers are highly dissatisfied on the basis of Flexibility in Payment mode.

57
 11. RETURN OF VALUE FOR MONEY
TABLE NO.16.11
Satisfaction level No. of customers Percentage (%)

Highly satisfied 5 5

Satisfied 60 60

Neither satisfied nor dissatisfied 35 35

Dissatisfied 0 0

Highly dissatisfied 0 0

100 100

Satisfaction level based on Return of value

of
money
0% 0%

5% Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
60%
Dissatisfied
Highly Dissatisfied

CHART NO.16.11

INTERPRETATION:

From the data above specified, 5% of customers are highly satisfied, 60% of the customers are satisfied, 35%
of the customers are neither satisfied nor dissatisfied, 0% of the customers are dissatisfied, 0% of the
customers are highly dissatisfied on the basis of Return of Value for Money.

58
CHAPTER
V

59
FINDINGS:

As per the findings, all are having the awareness of Big Bazaar. We can say that Big Bazaar have good place
in the minds of the customers.

As per the findings 60% of male customers are come to Big Bazaar for shopping.

The customers who were mainly age group of 26- 35 years are shopping at Big Bazaar.

It has been found that the Majority of the Respondents come to know about the Big Bazaar through
Friends/Relatives References and Advertisements only. So we can say that the word of mouth and
advertisements are plays a very important role when customers shopping at Big Bazaar.

As per findings, Majority of the Respondents are visits Big Bazaar twice in a week. By this, we can say that
most of the customers are coming to Big Bazaar regularly.

As per findings, Majority of the Respondents are purchasing for the Purpose of Personal use/consumption
only.

As per findings, Majority of the respondents are interested to shopping at Clothes.

Most of customers are prefer to come to Big Bazaar with friends, and customers are motivates by them at
purchase.

Majority of the respondents are interested to visit Big Bazaar when compare to other malls.

As per the findings, majority of the customers choose the Big Bazaar for availability of products as well as
reasonable prices.
Majority of the customers are rate for affordable pricing in Big Bazaar.

As per findings, most of the customers prefer to shop in Big Bazaar for offers & discounts.

60
 As per findings, most of the respondents are taking assistance from the store staff during purchase period.
We can say that customers take assistance from store staff when they shopping in Big Bazaar.

As per the findings, majority of the customers are satisfied with the value of their money provided by Big
Bazaar.

As per findings, overall experience of the respondents is found to be Excellence as started by 12% of the
Respondents, and Good by 60% of the Respondents, Very few rated as poor.

As per findings, most of the customer‘s opinion is to revisit the Big Bazaar.

As per findings, Majority of the Respondents are recommended to others for shopping in Big Bazaar.

As per findings, as much as 45% of the Respondents to suggest the Big Bazaar to maintain good quality in
products.

CONCLUSION :

The main reason behind this project was to find out the behavior of the consumer buying behavior while
shopping at mall because most of the population surveyed preferred to shop at malls and how day by day the
consumers demands are increasing and through this project I came to know that what are the various
behavior of a typical customer who shops at mall.

The consumer behavior at Big Bazaar is a reflection of evolving trends in retail shopping, particularly in the
context of organized retail stores in India. Several key insights can be drawn from the analysis of consumer
behavior in Big Bazaar:

Price Sensitivity: One of the most dominant factors influencing consumer behavior in Big Bazaar is price
sensitivity. Most consumers are attracted to Big Bazaar due to its affordability and the presence of frequent
discounts, promotional offers, and loyalty programs. This price-consciousness drives footfalls, especially
during festive sales and seasonal discounts.

61
Convenience and Accessibility: Big Bazaar has successfully established itself as a one-stop destination for all
household and grocery needs. The convenience of finding a wide variety of products in a single location
influences consumer decisions. Easy accessibility through both physical stores and an online platform further
enhances customer convenience.

Trust and Brand Loyalty: Over the years, Big Bazaar has built a sense of trust and reliability among its
consumers. This trust, along with its strong brand reputation, influences repeat purchases and customer
loyalty. Many customers perceive Big Bazaar as a reliable place to shop for quality products at competitive
prices.

Experience and Store Layout: The store layout, organized sections, and in-store experiences (like
promotions, festivals, and interactive shopping experiences) play an important role in shaping consumer
decisions. The pleasant shopping experience and well-structured aisles encourage customers to browse
longer, leading to increased sales.

Social Influence and Recommendations: Word-of-mouth recommendations and social influence from family
and friends also significantly impact consumer behavior. This social aspect becomes more evident during
special promotions, where consumers are influenced to visit the store due to the perceived value and
communal shopping experiences.

Shifts Towards Online Shopping: Although Big Bazaar has a strong physical presence, the increasing
adoption of online shopping, particularly after the COVID-19 pandemic, has altered consumer shopping
patterns. Consumers now compare prices, read reviews, and sometimes prefer online shopping for
convenience, while others still enjoy the in-store experience.

Cultural and Festive Influence: Indian consumers are highly influenced by festivals, traditions, and cultural
events. Big Bazaar capitalizes on these factors by organizing special sales events during key festivals like
Diwali, Eid, and New Year, attracting large crowds and boosting sales through exclusive discounts and
bundled offers.

Big Bazaar has managed to create a strong foothold in the Indian retail market by understanding the nuanced
behavior of its consumers. The combination of affordability, convenience, product variety, and effective
marketing strategies has made Big Bazaar a popular choice for a wide demographic. However, as

consumer preferences continue to shift towards digital and personalized shopping

62
 experiences, Big Bazaar must adapt to these changes by enhancing its online presence and
integrating technology to meet evolving demands. To sustain its competitive advantage, Big
Bazaar should continue to innovate and align its offerings with the needs and expectations of
modern consumers.

SUGGESTION

An attempt has been made to suggest to the Big Bazaar a few measures. These
suggestions have been made within the preview of the data available.
The company must go for some more promotional activities rather than TV, advertisement,
hoarding and newspapers.

The company has to conduct the periodical meetings with customers and take their valuable
suggestions.

The company may adopt policy of discounts cards and gifts to customers while purchasing
the products.

Innovative efforts must be launched to improve the position through better marketing
strategies.

Innovative packaging can give a company an advantage over competitors.

The store staff should be trained adequately so as to ―convince‖ the Potential buyers,
because his performance on jobs has great impact on sale of a product.

Most of the customers belong to age group of 17-27 years. So, company has to concentrate
more on those people to enhance the sales.
63
Moreover, the company has to concentrate more on the customers of age group of 28-37
years to enhance the sales.

64
QUESTIONNAIRE

(The information furnished by the respondent is strictly for Academic purpose only)

Dear Respondent, as a part of research, a survey is taken up to study the Consumer Behavior
towards the Big Bazaar. Kindly provide the following information.

Name: Location:

Age: Occupation:

Gender M/F: Education;

Income for month:

Q1) How did you come to know about Biz Bazaar?

a) Advertisement
b) Colleagues references
c) Friends/relatives references
d) Any other specify

Q2) How frequently do you visit Big Bazaar?

a) Once in a week
b) Twice in a week
c) Once in every 15 days
d) Once in a monthQ3) What is the main purpose of purchase?

a) Personal Usage / consumption

b) To Gift
c) Any other pl. Specify

65
 Q4) Which category of Products do you buy most at Big bazaar?

a) Food items
b) Clothes
c) Electronics
d) Any other pl. Specify

Q5) You prefer to go in Big Bazaar with

a) Family members
b) Spouse
c) Friends
d) Others

Q6) Which mall you like the most in the city

a) Big bazaar
b) Spencer
c) Reliance
d) Easy Day

Q7) What is the reason behind purchasing in Big Bazaar?

a) Good satisfaction over products

b) Reasonable prices
c) More offers
d) Any others

66
 Q8) How do you rate the pricing of products at Big Bazaar?

a) Expensive
b) Competitive
c) Affordable
d) Reasonable

Q9) Why do you prefer to shop in Big Bazaar?

a) Availability of adequate stock

b) Convenience of location and timing

c) Offers and discounts
d) Variety of products

Q10) What more facility would you like to get at Big Bazaar?

a) Membership Card

b) Discount Card
c) Free packing Offers
d) Lucky draw Offer

Q11) How often do you ask for Assistance from store staff in selecting your Purchase?

a) Almost Always
b) Frequently
c) Sometimes
d) Never

67
 Q12) How is your overall experience in Big Bazaar?

a) Excellent
b) Good
c) Poor

Q13) Would you visit Big Bazaar again?

a) Sure
b) May be
c) Never

Q14) Do you suggest any one to shop at Big Bazaar?

a) Yes
b) No

Q15) How do you suggest to Big Bazaar management to making present Big Bazaar to more
attractive?

a) To maintain quality products

b) Reasonable prices
c) Giving more offers and discounts
d) Convenience

68
Q16) Please give your valuable suggestions regarding Big Bazaar over all functioning

Mention your satisfaction level for following elements

1) Highly satisfied
2) Satisfied
3) Neither satisfied nor dissatisfied
4) Dissatisfied
5) Highly Dissatisfied
Elements 1 2 3 4 5
 Location ( ) ( ) ( ) ( ) ( )
 Operating time ( ) ( ) ( ) ( ) ( )
 Cleanness of store ( ) ( ) ( ) ( ) ( )
 Spacious shop floor ( ) ( ) ( ) ( ) ( )
 Easy to locate product ( ) ( ) ( ) ( ) ( )
 Quality product ( ) ( ) ( ) ( ) ( )
 Promotion offers ( ) ( ) ( ) ( ) ( )
 Price of the product ( ) ( ) ( ) ( ) ( )
 Staff helpfulness ( ) ( ) ( ) ( ) ( )
 Flexibility in payment mode ( ) ( ) ( ) ( ) ( )
 Return of value for money ( ) ( ) ( ) ( ) ( )

Thank you.

69
BIBLIOGRAPHY

Books and Articles

Consumer Behavior:

1. Kumar, N., & Steenkamp, J.-B. E. M. (2007). Private label strategy: How to meet the store
brand challenge. Harvard Business Press.

- This book explores private label products in retail stores like Big Bazaar and consumer
preferences towards these products.

2. Chawla, D. (2010). Consumer Behavior: A Study on Indian Retail Sector. Journal of Marketing
& Communication, 6(4), 15-26.

- Analyzes consumer behavior in the context of India's growing retail sector, including major
players like Big Bazaar.

3. Puneeth, V. (2013). Consumer Buying Behavior in Indian Retail. International Journal of

Retail & Distribution Management, 41(3), 12-24.

- Discusses how consumers respond to pricing strategies, store layouts, and promotions used by
retail chains like Big Bazaar.

4. Mittal, R., & Sethi, P. (2015). Consumer Buying Behavior at Organized Retail in India: A
Study of Big Bazaar. Journal of Marketing and Retail Management, 1(2), 98-112.

- Focuses on Big Bazaar's impact on consumer shopping behavior in India.

Research Papers and Journals

5. Sharma, M., & Verma, S. (2017). An Empirical Study on Consumer Buying Behavior towards
Organized Retailers: A Case Study of Big Bazaar. International Journal of Business and
Management Invention, 6(5), 36-44.

- A detailed analysis of how consumer behavior is shaped by organized retail chains like Big
Bazaar, considering factors like product variety and pricing.

70
6. Kaur, P., & Singh, D. (2016). Factors Influencing Consumer Purchasing Behavior in Big
Bazaar. International Journal of Advanced Research in Management and Social Sciences,
5(6), 1-14.

- Investigates the internal and external factors influencing consumer purchase decisions at Big
Bazaar.

Case Studies and Reports

7. Big Bazaar: The Journey of a Retail Giant (2014). Case Study by IIM Bangalore.

- Provides insights into Big Bazaar’s strategies, including consumer behavior and the factors
influencing the brand's popularity. Books and Articles

[Link] & Kanuk Principles of Marketing: Kotler Philip

Websites:

[Link]

[Link]

[Link]

[Link]

71