Unit 1 Fact Sheet Rhys Thomas-Berry
Advertising
Advertising is the promotion of a product or service to an audience. The goal of advertising is
to inform, persuade and remind people of a product or brand, most of the time a product that
is not yet released. Advertising can be done in many different ways such as, print, radio,
television, and social media, these are all effective ways to broadcast a product or [Link]
purpose is to engage the target audience to help make the product a success.
There are four different formats of advertising:
● Digital/Web - Banners on websites, social media posts
● VIdeo - TV ads, ads on social media
● Audio - Radio, broadcast, podcast
● Print - Magazine, bus stops, billboards
Advertising of Top Gear:
Advert 1: Video [Link] has-
recreated-one-of-the-worlds-greatest-car-ads/10160458446865571/
In this advertisement, it has been broadcasted
using a video and published on social media, it
has a similar target audience being 30 - 60 year
old males, this specific advertisement is
broadcasted to the younger end of the target
audience as they may use social media quite
frequently. This advertisement is appealing to the
audience as it shows a new car that is made to be
fast which attracts the male audience’s attention as
they would enjoy fast cars. This advertisement is
seen as being appealing to the audience as it
shows a newly released car manufactured by
Renault, the car in the advertisement is a sports
car which the male audience will conventionally
really enjoy. Top Gear have done this to gain a
larger audience and to make it more appealing to
it’s customers.
Advert 2: Digital
[Link]
This advertisement is broadcasted digitally and to a
target audience of around 30 - 60 year olds males, it
is done this way so that it is easy to access on a
phone, computer or possibly even TV. It has used
an incentive (save 83%) which makes the audience
more likely to purchase this, this is done to appeal to
the audience and attract their attention making them
want to purchase the product. This is beneficial to
Top Gear as the incentive they have used will
appeal to more customers, this means that more
people will want to purchase the product as it is an unmissable deal. This will massively
broadcast the product and increase brand image. They have massively highlighted the 83%
deal but they have also made the ‘enjoy 5 issues for just £5’ and the ‘special subscription
offer’ quite large and in a bold font, this is because they want to promote their deal as much
as possible within this one advertisement, this advertisement is also digital so it is easily
accessible to Top Gear’s customers. This will be appealing to the audience as they can
easily access this deal.
Advert 3: Web
[Link]
This advertisement is published through the web and in this specific advertisement on an
app called Twitter, this also focuses a similar target audience but now may slightly younger
of ages around 20 - 60 year old males as twitter is an app accessed through mobile devices,
phones and computers, which people who may be 50 - 60 may not use on a daily basis. This
advertisement is appealing to the audience as it used bright colours and a large bold font
meaning the house style is very attractive. It also uses an incentive in the top left corner
saying ‘free mag’. This will attract the audience into wanting to purchase the [Link]
helps to promote the magazine as people can retweet the post and broadcast it to a larger
audience of people which gains views for Top Gear which could lead to more people buying
the magazine. This is beneficial to them as their post may get one million views but other
people can broadcast it and help it gain five million views which is a much larger audience.
Another reason why this is beneficial is they can view who has liked or commented on their
post which may lead to them making adjustments in their target audience and increasing
sales.