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Survey Scales for Product Feedback

The document outlines three types of survey scales used for consumer feedback: a Likert scale for purchase intention of Dapper Dan Aftershave Balm, a Semantic Differential Scale for evaluating the effects of HI Lipgloss on lips, and a Rank Order Scale for ranking the quality of various eyewear brands. Each scale provides a structured way for respondents to express their opinions and experiences. These scales are commonly used in market research to gather quantitative data on consumer preferences.

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Rokeya Binte Tonima 1911647630
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7 views1 page

Survey Scales for Product Feedback

The document outlines three types of survey scales used for consumer feedback: a Likert scale for purchase intention of Dapper Dan Aftershave Balm, a Semantic Differential Scale for evaluating the effects of HI Lipgloss on lips, and a Rank Order Scale for ranking the quality of various eyewear brands. Each scale provides a structured way for respondents to express their opinions and experiences. These scales are commonly used in market research to gather quantitative data on consumer preferences.

Uploaded by

Rokeya Binte Tonima 1911647630
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Likert scale

Behaviour inten2on scale

How likely are you to buy Dapper Dan A:ershave Balm during the next three months?
____Very likely
____Likely
____Neutral
____Unlikely
____Very unlikely

Semantic Differential Scale

For the past 30 days, you have been using HI Lipgloss. Please tell us how your lips felt after using the product.
For each of the adjectives listed here, please mark an “X” in the box corresponding to how your lips felt after
using HI Lipgloss.

Refreshed [1] [2] [3] [4] [5] Not refreshed


Tight [1] [2] [3] [4] [5] Not tight
Smooth [1] [2] [3] [4] [5] Not smooth
Supple [1] [2] [3] [4] [5] Not supple
Revived [1] [2] [3] [4] [5] Not revived

Rank order scale


Rank the following brands in order of quality from 1 to 6. 1 being the highest of quality

Ray-Ban ___
Oakley ___
Maui Jim ___
Persol ___
Costa Del Mar ___
Prada ___

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