Unit 1 FACT SHEET DYLAN MCCLURE
Distribution
Distribution refers to a media product that gets to the audience
There are 3 key ways to distribute magazines to the audience they are:
● Retail
● Subscription
● Digital Download
FRONTLINE
Frontline is the biggest lead in uk magazine retail distribution
and marketing company optimising sales for many of the UK’s
largest magazine publishers and they are responsible for 55% of all copies sold in
the UK stores and together with their sister company seymour they manage £7 in
every £10 pound spent in store on magazines
Frontline began in 1986 as a division of magazine publisher EMAP
In 1994 they had a 3rd party expansion and Seymour Distribution emerged as a joint
venture between Frontline and Hachette Distribution Services, allowing us to extend
our distribution services across the UK and internationally to independent publishers.
In 1997 Seymour and Dennis Publishing embarked on a new joint venture, creating
Seymour Distribution (UK) and Seymour International (Overseas). Hachette later
exited its involvement with Seymour in 2000
In 2013 Frontline cements SEYMOUR ownership Frontline acquired the Dennis
Publishing shareholding, giving Frontline 100% ownership of the Seymour business.
In 2023 they continued with retail on morrisons and they continue to
expand further into non-grocery retail category solutions and provide a
full retail category solution for Morrisons and their Home
Entertainment and Books categories.
[Link]
Getting the magazine
You can get the Mojo magazine at their website for subscription monthly at a fixed
price and if you want to buy it at a shop you could buy it at Co-op
[Link] if you want
in a paperback version which is
mostly a fixed price
Retail
Retail shops are good because the retail shops that sell magazine’s are Waterstones
[Link] and some magazines range from £5 to £20, WH
Smiths [Link] and some magazines range
from £5 to £10 and they usually have specific sections in where
they would be like one could have its own shelf or they will be
near the front of the shop because WHSmiths is mostly a
bookstore with back to school supplies so there is a high chance
you will find magazine there and Waterstones is a massive uk
bookstore which has everything from books to manga to
magazines and comics to boardgames and it has every genre
you can think of and they are usually in A-Z formation on the
shelves.
Subscription
Subscriptions are good
because they get
delivered to your house
so you don’t have to go
out and buy them and it
would be easier so you
don’t have to go look for
the magazines but it is
a monthly subscription
at a fixed price so it is
easier to work out how
much money you would
need for that
subscription a month for example [Link] they sell a bunch of
magazine subscription for both men and women of all ages from kids to adults they
also do genres specific for that genre they have stuff that women would generally
like and stuff that men would generally like same with kids and the prices range from
£3-£50 for several issues of magazines.
Digital Download
Digital download is good because you can always have the magazine and read it
even when its raining and you can always have it on your phone for example Readly
it is a subscription based digital magazine downloading app which has pretty much
everything you can think of from magazines to newspapers [Link]
and they have a bunch of
magazines that you can
buy and download from
stuff that men would more
like to stuff women would
more like and the price is
free for 2 months then it is
£12.99 per month.