Unit 1 FACT SHEET DYLAN MCCLURE
Advertising
Advertising is the way you bring your audience in so they buy it and show it off and
advertisers will be showing key parts of the magazine so it will bring more people in
and help it helps generate income
There are four different formats of advertising:
Digital/web:- Digital advertising includes things like banners on websites and specific
social media posts
Video:- Video advertising includes things like tv adverts, youtube, and other social
media
Audio:- Audio advertising includes things like radio and podcasts
Print:- Print advertising includes billboards, bus stops, on buses, newspaper and
magazines
Advertising of Mojo Magazine
Advert 1:Digital/web:
[Link]
The advert for Mojo magazine is on the Mojo magazines Twitter and they are
advertising a specific issue which is ARCTIC MONKEYS. It talks about who they are
What they do and which would appeal to the audience that like this band. It would
attract new customers to read the advert and they put on there where to buy it at and
also the link. Their entire twitter page has different issues but they put them in the
same format as the ARCTIC MONKEYS. The Twitter page itself has a bunch of
magazines in the background which shows all issues they have done in the past that
have done well, which could also attract new customers to buy a magazine and it
would also appeal to the audience that already reads this magazine. It could engage
the target audience because it gives a link for them to follow to go to their website to
get the magazine and the advert is just promoting their magazine.
Advert 2:print:
This print magazine by Mojo shows different magazines made by Mojo and how
much it is per month, which would attract new customers because of its pricing per
month. It would appeal to already customers because the price is still really cheap
and it would still attract customers because of how many different magazines there
are, which is why it still appeals to the audience of Mojo because they have enough
magazines to read and all over the pages are the prices per month, and they give a
number to call to buy for so cheap and they also give a quote so they could call and
buy which may appeal to some people. It attracts more because they don’t have to
keep going to shops to buy the magazines and it could engage the target audience
because they could just stay at home and wait for their monthly magazine and relax.
Because the target audience is put more towards the older generations and it also
has free delivery and the advert is about subscribing to Mojo at a cheaper price.
Advert 3:Digital/Web:
This Mojo advert online would appeal to some people, because it could be their
favourite artist/band and it would attract more people, because they could also have
their favourite band or artist on there. Most of those groups/artists are old so most of
the older generation would be attracted to this advert because it would appeal most
to them. It would engage the target audience because it has groups ranging from
60’s upwards and the advert is about groups and artists who were popular during
their time and those who are still popular now. It will also appeal to the audience
because of the free cd’s on the front and it could attract more of an audience
because of that.