Principles of layout part 1
1. Focal point: is the Centre of interest
2. White space: are quiet are of visual arrays
3. Hierarchy: giving priority to the most important elements
Principles of layout part 2
4. Grouping:
5. Scale
6. Sequence
Principles of layout part 3
7. Alignment: is the act of arranging objects on a vertical and horizontal axises
8. Balance: the arrangement of visual elements to create stability and harmony
9. Grids: organizing content using horizontal and vertical lines
Pro designer in 5 steps
1) Typography: Is the act of arranging types to make them look bold and
visually appealing
Typesetting: Is the process of laying out text on a page
Kerning: Is the act of adjusting the space between a pair of characters
2) Color: These include CMYK for print, RGB for digital and HSB
C-Cyan R-Red H-Hue
M-Magenta G-Green S-Saturation
Y-Yellow B-Blue B-Brightness
K-Block
3) Composition: Is how elements are arranged
4) Image editing
Vector: comprised of paths
Raster: comprised of pixels such as cropping
5) Web
Responsive: Is the act of designing websites to adopt seamlessly to
various screen sizes
CSS (Cascading Style Sheets): Responsible for the layout study
6) Print
PMS (Pantone Matching System)
7) Styles
How to evaluate fonts
Versus the brief
For your use case
By their source
By recommendation
By testing
By comparison
By eye
How to pair fonts
Pair fonts from the same typeface
Pair two or three distinct typeface