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International Business Expansion Project

The project involves international business managers expanding a company abroad, requiring teams of 3 to 4 members to assess the feasibility of entering a foreign market. Teams will research a chosen company and country, gather primary data, and analyze various global business strategies while considering industry, competition, and international issues. A final presentation will replace the final exam, with grades awarded individually and as a group.

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superfelixke15
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12 views1 page

International Business Expansion Project

The project involves international business managers expanding a company abroad, requiring teams of 3 to 4 members to assess the feasibility of entering a foreign market. Teams will research a chosen company and country, gather primary data, and analyze various global business strategies while considering industry, competition, and international issues. A final presentation will replace the final exam, with grades awarded individually and as a group.

Uploaded by

superfelixke15
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Project Background

You are international business managers

You will be expected to expand a business abroad – it can be an existing company, in which case it
would be better to use a public company whose finances and annual reports are freely available
online, or you can make up your own company. If you choose, you can also work with a local
company. In this project you will assess the feasibility of taking a chosen company to a foreign
country where the company has no established presence for the time being. You will work in a team
of 3 to 4 members. Each team will choose a company and a country.

The objective for this project is to give you hands on experience in an international context. You will
need to research a company, search for data, and find primary data 􏰁 this means you will need to
contact the company or find someone who will be able to give you firsthand data and information.
You will also need to be aware of current international issues related to your company 􏰁 it means
you need to read/watch the news.

You will look at different global business strategies and decide which strategy will be best for the
company you have chosen. You will need to look at the industry, competitors, country specific,
political, and ethical issues, cross-cultural challenges, financial constraints 􏰁 currency, taxation,
marketing, international management looking at HR, training and organizational behaviors of the
company.

A FINAL PRESENTATION (PPT, Prezi, Canva, etc) at the end of the project will take place in lieu
of your FINAL EXAM. There will be two grades – an individual & a group grade.

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