Unit 1 FACT SHEET Wallace Wu
Distribution
Distribution refers to a media product that gets to the audience.
There are three key ways to distribute a magazine to the audience are:
● Retail
● Subscription
● Digital Download
Frontline
Frontline is a magazine which supplies chain services for providing books and home
entertainment products. The UK’s leading magazine retail sales and marketing,
frontline is also the largest magazine publisher,it has made over 55% of all copies
sold in UK stores. Now in Uk they manage approximately £7 in every £10 spent in
store on magazines.
They have a large variety of service that they provided for example:
● Category Solutions
● Promotions
● Fulfilment
● Custom Solutions
● Audience Engagement
● Global Reach
The Frontline company started in early 1986, the Frontline began as a division of a
magazine publisher EMAP. In 2008,Bauer Media acquired the EMAP magazine
division and joined the Frontline [Link] 2023, Frontline expanded into non-grocery
retail category solutions and provided a full retail category solution for Morrisons and
their Home Entertainment and Books categories.
Working in the Leadership Team I Frontline Distribution
Distribution Company for Empire magazine:
Getting the Magazine
Retail-Most of the supermarket and petrol stations sell
magazines to the audience, they were usually sold
around £2-10 or more for a single issue in the
retail store, the audience can easily purchase a
magazine during grochies, the audience can
take a look if they are interested in the content
inside the magazine before they purchase it. The
audience can also only buy the magazine that they are
interested in instead of purphase the whole year magazine. Empire magazine costs
£5.75 in a shop.
Subscription-The subscription of the Empire magazine is either 6 months or a year
subscription that the audience can purchase online, the price of the subscription will
be cheaper than the retail price, after purchasing it, the magazine will deliver to the
customer house, the subscription can avoid the audience missing a issue if the
magazine got sold out in shop, this is a website that the
audience purchase the magazine subscription
[Link]://[Link]/empire-magazine
.The price of the subscription for 6 months is £29.99 and the
one year subscription is £59.99. The customers can also get a
free Christopher Nolan Special Collector's Edition if they
subscribe for the annual membership of Empire magazine.
Digital Download- The digital downloads of the Empire
magazine are magazines that allow the audience to download and read it on the web
or apps, the price of the digital download is usually cheaper than the subscription
and the retail, the customers can purchase the digital download from
[Link] there are
annual or monthly subscription to let the audience pick, the monthly price is £4.80
and the annual subscription is £55. Because the digital subscription is a global
distribution, the customer can read the magazine wherever country they are. The
digital downloads are also good for the environment, a magazine usually costs about
160 pages, it can save more trees if the customers purchase the digital version.