Unit 1 FACT SHEET Peter Allen
Advertising
The Definition of advertising:
To advertise is the act of promoting a media product or service that is designed to engage a
particular target audience. There are many different ways of advertising content, though they all
share the same objective of having success in sales.
There are four different formats when it comes to media advertising:
● Digital/Webm - Digital Advertising often consists of using display images to market
content and others such as banner ads on websites and affiliated search advertising on
browsers.
● Video - video advertising corresponds to all forms of advertising that include video
screening such as streams, TV, Youtube and other video social media.
● Audio - audio Advertising often refers to things like podcasts, music listening services
and radio
● Print - print advertising is the most common as it is the oldest form of advertising. This
is where advertising is found in newspapers, magazines, posters and billboards.
Advert 1: Video:
[Link]
This is a video advert displayed by classic rock magazine on the
youtube platform. This video is a trailer for the classic rock
magazine, AC/DC,“the explosive return of the kings of rock.” This
advert details the release of this new magazine and all of the new
and exclusive content that it will contain, for example it will
contain an exclusive CD and calendar that can’t be found anywhere
else this attracts the target audience as it refers to specialised
content for this particular magazine, free things often apply to the
majority of the target audience as it attracts people who like free
content that would be there otherwise not be in the regular editions
of magazines. The classic rock magazine firm aids in this
advertisement through its youtube channel as its mere existence
allows it to appeal to the audience for better publicity.
Advert 2: Digital:
[Link]
/641594198794313728
This advert comes for X and is an example of
the advertising format of digital advertising.
This is the format that uses social media in
order to advertise merchandise. This is a small
video detailing the new issue of classic rock
magazine along with 17 iron maiden covers.
This appeals to iron maiden fans as there are exclusive covers that may not return and the fans
may wish to acquire it. It may also attract collectionists as these are exclusive to this issue alone.
Advert 3: Print:
[Link]
now
This is a print advertisement that is spread through
magazines; it may pop up in other featured magazines of
classic rock. This especially resonates with the target
audience as there are tons of special features and gifts
which include a 15-track CD, a 24-page Iron Maiden
magazine and a massive Led zeppelin poster just to name
a few. This will appeal to long time readers of the
magazine as it seems to be a celebration of how far the
magazine has come and again this may attract lots of collectionists of this genre as there are
many items that can not be found anywhere else and may not do so again. I have also included a
hyperlink in this paragraph as it can be used in order to identify all of the other features of this
product that I have not mentioned.