AMBER Consulting:
The Go-To-Market
Experts
We are a comprehensive business enablement team of experts
Our goal is to deliver comprehensive GTM strategies to make
ideas into a successful reality
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CLIENT & PARTNER PROFILES
Amber Consulting clients below (based in CEMEA and SE Asia) engage us in Sales strategy & training, GTM build,
Policy drafting and Designing analytical platforms solutions
DIGITAL PARTNER
Master card
BPO PARTNER
Sales Enablement
Digital Strategy
2
Key Scope as a GTM Partner
Sales Strategy & Portfolio Management Project Management
Business Consulting
Management
• Oversee implementation of GTM
• Design GTM strategies • Identify sales channels – • Measure ROI - Portfolio and client
• Manage contracts for execution
• Enable partnerships that work Online/Offline growth.
• Provide project managers resources
• Enable sales ecosystem (Sales offices, • Analytics & Outsourcing
on demand
solution partners & technology • Drive value :
platforms) • Training for Sales
• Design ATL & BTL strategies (Digital & • Training on communication
Non Digital) • Training for Quality enablement (6
• Sales Content & Collateral support sigma, Kaizen, ISO )
Key business goals for GTM strategy
Our services are focused on
What How Growth
• Drive revenue to 4x – 7x growth in
• Design ATL & BTL Strategies
36 months
• Establish marketability • Design USPs and Customer
• Increase valuation by 8x – 10 x
• Design revenue models promise
• Build LTV through Niche
• & projections • Build sales ecosystem – Presales,
services/Products
• Total Ask : Establish one time vs. Solutions, Sales approach and
• Design “growth” investment
Recurring investment Price modelling
strategy
• Build Valuation Plan • Customer acquisition ecosystem
build
Bring in a layer of Sales, Technology and
Make the sales propositions easy to explain and deliver
Product/services partners to enable an ecosystem for
in a package that has an assurance of impact.
growth.
4
Services & Delivery Model
Services Focus & Scope Owner for Delivery
GTM Strategy Build BPO , Ecommerce and Payments Amber Resources GTM Strategy
Industry , Cross Border Trade design
Sales Enablement Lead generation, Pre-Sales, Solutions, Amber Resources
Price modelling & Geo representation
(Biz Development) Contract &
Sales
Project Industries
Digital – Marketing & Digital Marketing, SEO Design, Brand Amber + Digital Marketing Enablement
Management
PR Event (online) , Collateral build & PR Partner
Banking
Automation & Workflow automation for BFSI, Amber + Automation Insurance
Technology Healthcare, Ecommerce + Omni Platform partner Payments
Channel CRM Retail (online)
Quality & Training Quality capability enablement for ISO, Amber + Quality E-Commerce
Six Sigma, Kaizen etc. Assurance Partner IT & ITES (BPO)
Quality & Cross-Border Trade Digital
Training for – Communication skills, Amber Consulting Training Marketing
Sales and Leadership
Contract & Project Design contour of contracts and SLAs. Amber + Contract
Management Project management for – GTM, BPO management design Automation
Operations and Technology partner & Technology
development
Amber Project Manager
Under the hood
Our Partner
Ecosystem
Enterprise B2B- Sales Strategy Partner
We deliver end-to-end SALES services in a
Build , Operate & Transfer Mode.
Sales Management As A Service.
Sales Strategy Sales Management Sales Hiring Sales Automation Sales Research Sales Operations
Formulation , Campaign to Cash : Full time , consultants Identify & coordinate Benchmarking , Revenue Ops
validation , SWOT Drive People , Process evaluation, & hiring Sales tools Market fitment management ,
analysis , & Systems initiatives. coordination. deployment .Prepare customer 360degree
analysis , competition
improvement. Partner Management & implement sales visualization , Key
Support. automation road map. analysis , Reporting & Account management.
Analytics services
Automation
Building Blocks Meta Automation D o it Yourself
Modularisation speeds up Simplified user experience while Businesses can use the no-code
implementation and future proofs technology complexities are studio and available automation
business needs. absorbed by the platform. templates to roll out solutions in
days.
SYSTEM AUDIT ASSURANCE, CYBER SECURITY & PRIVACY
➢ Prior Experience in representing the Decision bodies of ICAI
Experienced Professionals in:
➢ Faculty for various Training programs organised by ICAI
➢ Contributor to various Committees formed by ICAI
➢ CISA & COBIT , CDPSE Certified
➢ Data analytics and Visualization
➢ Forensics Experts includes FAFD
➢ Chartered Accountants
➢ Certified Trainers for Lean, Agile, ITIL and QA FAFD DISA Valuation CDPSE
➢ Six Sigma Master Black Belt
➢ ITIL Practitioner
➢ Leading Safe Agilist Technology Skillset overview
➢ Cost Accountants and Company Secretaries
➢ Registered Insolvency Professional
➢ Registered Valuer
Partner - Infotech Managed Services Provider
Infrastructure Mgmt. Application, Automation and
Cloud Service
Service Analytics Services (AAA)
• Hybrid IT Managed • CSP & Managed Service Provider • Test Automation COE
Services – Server | NW | • Cloud Assessment Services • BI & Analytics
Storage | DB | EUS • Cloud Migration, Management • Enterprise GRC
• Tools as a Service & Optimization
• Multi-Vendor Services • SASE & Cybersecurity Services
Professional Services &
Back Office Future Technologies
Consulting
• CX Consulting
• AI/ Advanced Analytics / • HCM+: Flexible Expert Resources
• Digital BPO Service,
Cognitive computing on Demand
Collections
• Data Science • People, Process & Technology
• Back Office Automation
• Metaverse, IoT, 5G Transformation Consulting
• Digital F&A and HRO
Our Experts
Seasoned business process outsourcing (BPO) leader with over 28 years of experience in the services
industry, including 20 years in consulting , BPO operations and customer lifecycle management. He is
currently the Sr. Partner for Amber Consulting, Specialist is GTM design - Conceptualization, Market
research, messaging, ATL/BTL design strategy, financial projections and on going project management
along with an E2E "Lead to Cash" sales strategy & execution.
A leadership profile, Leon has been responsible for designing, developing, and growing the sales
strategies for various business processes, such as campaign to cash, collections, customer onboarding
and servicing, churn and loyalty management, and digital capabilities.
In his professional career in BPO & Sales , Leon has leveraged my expertise in designing solutions on
Leon Baker cognitive and generative AI, ML, automated workflows, smart digitization, and omnichannel customer
engagement. He have a proven track record of building successful practices and teams, transforming
and growing businesses, and managing complex projects and relationships in diverse and challenging
environments.
BPO & GTM Engagements:
Expert - VP and Head of India Operations – c3i Support Services Pvt Ltd.
- VP and International operations head – Mercer Global Shared Services
- Presales & Solutions head – Connect Business Solutions Pvt Ltd (ex- Tata Business Support Services)
- Practice Head – Digital Business Process As a Service (BPaaS) – 3i Infotech
Payment Industry : Commercial Card & Payments Consultant. I work with Banks & Networks as their
card SME in market. Build & execute Card Strategy for banks across Sales & Account Management,
Training & Consulting, T&E policy, Card Analytics & Platforms and Resource management.
She was responsible for leading the American Express’s partner consulting & data analytics functions
across 17 core commercial partner countries. Which included setting up best in industry sales & account
management practices for these banks as well as driving profitable growth through focused strategic
consulting
Technology Platforms : Payment industry focused tech platforms using AI/ML to create market
Roshmi Borthakur disruptive solutions.
Founder & CEO CPM (Card Performance Management) : Single window solution for Commercial Card Reporting &
Amber Consulting LLP Analytics in plug & play module.
SmartPay : Fully automated online Card Program & Expense Management Ecosystem (From issuing,
Fintech I Cards I Angel Investor I transacting, approving, reconciliation to reporting).
Author I Adjunct Professor
People Management : Actively engaged in nurturing young talent through professional skills training and
leadership development programs.
Training & Payment Engagements:
Strategy Industry • Ex. Head of Strategy & Planning – American Express Global Card Services,
• Founder CEO - Metis Learning & Development (Online skills institute).
Expert • Adjunct Professor – Department of Business Administration, Central University, Assam.
• Partner (Miranda House, Delhi) - Joint research programs for leadership & entrepreneurship
development.
Krishna is a seasoned expert with over 17 years of experience in business process management and process automation. As
the co-founder of AutomataPi, a leading digital transformation platform, Krishna has specialized in enhancing employee
and customer experiences with a strong emphasis on straight-through processing. His vast expertise spans across multiple
domains, including retail and pharmaceutical sectors, where he has successfully implemented cutting-edge generative AI
solutions to optimize key performance indicators such as Turnaround Time (TAT), Lead Times, and Handling Times.
Key Skills and Expertise
Krishnadas Menon
1. Generative AI: Application and implementation in business processes.
2. Process Automation: Designing and deploying automation solutions.
3. Employee and Customer Experience: Enhancing experiences through technology.
4. Straight-Through Processing: Streamlining operations for efficiency.
5. Strategic Consulting: Advising C-level executives on AI adoption and digital transformation.
Automation Achievements:
1. Successfully implemented Digital Transformation in 75+ Large Enterprises in the last 7 years
Expert 2. Recognized for reducing operational costs and improving process efficiencies through
innovative AI applications
3. Built Digital Command Centres for C-Level executives using “Digital Glue”
Srikanth in a Engineer and a MBA for IIM Vishakapatnam. He specializes in M&A
along with end to end solution advisor for large GTM and Sales strategies deals
across the globe.
He has extensive experience in managing large transactions from initial kick-off to
go-live in the US, Middle East and UK markets. Focused on for Deal structuring,
handling the deal sheet and the project P&L, Collaborating with Sales, Practice,
and working on inorganic methods for business growth.
As a strategic advisor he supports Amber initiatives from :
• Product management - Market research, ideation till the launch of a digital
product/service.
Srikanth N • Designing responses to RFP's and RFI's along with complete execution & pricing
Strategic Advisor solutioning
• Design complex models for deal structuring and financial analysis
IIM Vishakapatnam
A Program Manager, Certified Project Management Professional (PMP) and Scrum
Master (CSM) with over 11 years of experience managing complex projects and
portfolios for Banks and Financial Institutions in the GCC APAC & Africa regions, Retail
Chains, Telecom Operators and Travel Aggregators. Proven track record of delivering
global initiatives on time within budget across all the phases of Agile and Waterfall
development cycles. Recognized as a savvy leader with strengths in continuous PMO
process improvement resulting in high performing teams and profitable
establishments.
Engagements :
Shashank Patwardhan
Business Analyst & PMO • Project & Scrum Manager – Cognizant
• Technical Program Manager – Airtel
• Program Manager – Tech Mahindra
PMP | PMI-ACP | CSM | SAFe • Project Manager – GIIFT (Loyalty Solutions)
Agilist | Digital Transformation |
Program & Project Management |
Scrum Master | Agile Delivery
Project Management
Expert
Over 25+ years of work experience in the BPO & Services sector. Experienced
operations / customer Service trainer. He is Marketing professional graduated
from The Mumbai University in First Class
Training scopes covers BPO operations Management, Communications &
Customer Relationship Management (CRM), team building programs.
KRA’s include :
Neville Kapadia • Develop communication skills programs tailored to each client goals Design
Training & Communication assessment & evaluate results
Consultant • Create content for training & development strategies
• Analyze customer & agent interactions and identify key training need
• Configure training modules on LMS and Assessment platforms
Training Engagements :
Expert •
•
ICAN BPO PVT LTd
Kserve BPO Pvt Ltd
• 3 Global Services Private Limited (A Hutchison Whampoa Co.)
• Kid Zania Entertainment Pvt Ltd
Shivam is a Data mining & Email Marketing specialist. He is an MBA from Netaji Subhash University of
technology in Business Analytics and Marketing.
As an email marketing specialist, Shivam’s KRA include conducting target organization identification and
key persona analysis for precise campaign targeting.
• Analyze competitors' marketing strategies and digital content to stay ahead in the market.
• Track trends related to high-potential accounts, customers, and partners for strategic insights.
• Develop presentations, decks, and promotional materials to effectively communicate key messages.
• Aid in executing email campaigns and crafting landing pages to optimize conversion rates.
Shivam Kumar
Data & Research :
• Overseeing social media account management and SEO implementation.
• Conducted thorough competition research to acquire pertinent data.
• Gathering and analyzed data to derive actionable insights.
• Data & trend presentation through Tableau, Power BI.
Data Mining
Thank you