ACTIVITY
WHAT IS A
POSTER?
A poster is a usually large sheet with images and text
which aims at conveying certain information and
making it noticeable for the target audience. Also, they
can be presented small sizes, for example, digital
version or postcards.
COMMON
TYPES OF
POSTERS
DVERTISING
A
P O ST E R S
Posters are most commonly applied in the advertising field.
One of the earliest types of advertising posters were political
posters which appeared during the First World War as means
of recruitment. Today political posters are mainly used before
the elections to encourage people to vote. They are usually
based on typography which delivers candidates’ slogans.
DVERTISING
A
P O ST E R S
There are also commercial posters which serve as the main
tool helping to catch people’s attention and transfer the
message of an advertised item. The major profit a poster is
that it can be placed even in the most crowded places still
having great chances to be noticed. Moreover, posters can be
put on various digital and print media resources rising chances
to hit the wider target audience
One of the most popular and beloved
types is a movie poster. They are
usually original images or
Mov ie illustrations which give a quick
glimpse at the idea of the film.
Designers need to emphasize the
o sters important details about the plot still
P
keep the intrigue uncovered. Also,
movie posters often contain the
name of director and starring team
so that film lovers couldn’t miss new
masterpieces of their favorite actors.
Motivational & Social Posters
This kind of posters brings a great value to the society.
Motivational posters are meant to encourage people
to do something. They are often applied in big
companies for employee’s motivation. Also,
motivational posters can be a part of a social program
helping people to overbear difficult life situations.
Motivational & Social Posters
Social posters aim at uncovering different problems
including environmental, political and social. They
show the problems in different ways: they may be
obscured via abstract ideas or irony as well as
designers can present them in the most vivid ways
which sometimes may seem shocking.
The objective of event posters is the presentation of upcoming events,
be it a music concert or theatre play. To provide effective promotion,
posters have to be eye-catching and original, so designers often try to
apply creative solutions. For example, to advertise a music concert
there is no need for concentrating attention on the band’s picture.
Many concerts come with a slogan which is usually based on the name
the latest album. It may be a good idea to create a custom illustration or
original photo which would reflect the mood of coming concert.
Directions
of
Posters
For non-designers, this direction may seem easy and fast but
typography is a complex science which requires deep knowledge to
make things work effectively.
All the goals of a poster are gained via typographic elements
including fonts, alignment, and whitespace. It is vital to pay attention
even to the smallest details since in typography posters each
component has its value.
Photography is an art itself and if it’s combined with modern design
technology, it can be turned into a unique poster. Nowadays people
are obsessed with beautiful high-resolution photos, the reason why
this direction is really popular, especially in digital variants.
GRAPHIC
Posters
This is the direction which uncuffs designers’ hands and let their
imagination go as far as it can. Graphic designers experiment a lot on
poster creation following modern design directions such as flat
design and applying various techniques. Digital artists make original
posters which accurately bring people into the atmosphere of the
films, cartoons, and other performances or events.