Unit 1 FACT SHEET Cecilia Beaufort-Eaton
Advertising
Advertising is a way of promoting a media product, enticing a particular target audience to
purchase the product by highlighting the features of the product to help generate income and
make the company successful as the advert would have persuaded the audience to engage
with the product shown.
There are four different formats of advertising :
● Digital/Web
Banners on websites
Social Media and specific posts
● Video
Television adverts
Videos on social media platforms
● Audio
Radio
Podcasts
● Print
Billboards
Buses
Bus stops
Newspapers
Magazines
Advertising of Grazia :
Advert 1 : Print [Link]
Unit 1 FACT SHEET Cecilia Beaufort-Eaton
These adverts are from when Grazia had a partnership with the London fashion
show and are promoting both the show and the magazines. The magazine being
linked to the london fashion week helps create a wider audience for the magazine
they would be able to gain more connections to the celebrities which attracts more of
an audience. We know that this is a Grazia magazine ad because they have the
writing in a black colour which makes it stand out compared to the image since the
background is white making the title of the magazine hard to miss. The key aspects
of this advert include the way the models are posing in a fun and stylish way that
highlights the fun atmosphere the shows give to the target audience. As well as this
the dresses that the two models are wearing are little pieces of Grazia magazines
and have been sewed to make these dresses as well as the heels, this helps to
appeal to the target audience as it creates the impression that the clothes that are
worn at the shows will be creative and eye catching to the audience.
Advert 2 : Video Grazia TV advert| Grazia UK
Unit 1 FACT SHEET Cecilia Beaufort-Eaton
This advert is from youtube and is promoting the magazine itself by explaining how
anyone can read Grazia by showing how the woman is a wife and mother and is
advertising the magazine. Some of the key aspects of this magazine include the
model who explains who she is which is a wife and mother who loves to wear black
making this appeal to the target audience as they are 25-60 who like fashion this
covers this audience as she is in between those ages and knows what her style is
promoting Grazia magazine to everyone. The model is surrounded by black clothes
and baby toys creating the image that even though she is focused on her baby she
still has time to read Grazia magazine which helps her to buy the clothes she likes,
this attracts the audience as it demonstrates how Grazia magazine can help you
progress your fashion sense help you find the clothes you want all while being a
mother which can be extremely stressful. As well as all this the music is an upbeat
tune helping create the idea that the magazine is fun and great, attracting the
audience to purchase the magazine since they are convinced that it will be worth
their money.
Unit 1 FACT SHEET Cecilia Beaufort-Eaton
Advert 3 :Digital [Link]
This advert is from the Grazia magazines
twitter page and promotes an offer for twelve magazines. The twitter page for Grazia
helps promote the magazine to the
target audience due to the website being interactive which brings attention to it as a
lot of the target audience are now mostly using social media so this ensures the
magazine stays with the current times and keeps up with the latest trends. As well as
this it is quite interactive in terms of people can look at their posts and be persuaded
to start reading the magazine. The advert itself is showing that Grazia are currently
doing an offer for a year's worth of Grazia magazines which appeals to the audience
who already read Grazia ensuring that they are most likely going to continue reading
and buying from Grazia magazines.