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Digital Innovation through Analytics Guide

The document outlines a tutorial on Digital Innovation focusing on the role of analytics. It includes definitions of data and information, explanations of data analytics with examples such as fraud management and live tracking reports, and a research section on the application of Big Data Analytics in sectors like healthcare or aviation. The tutorial emphasizes the importance of data analytics in enhancing productivity and business outcomes.

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Xinn Leonheart
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3 views1 page

Digital Innovation through Analytics Guide

The document outlines a tutorial on Digital Innovation focusing on the role of analytics. It includes definitions of data and information, explanations of data analytics with examples such as fraud management and live tracking reports, and a research section on the application of Big Data Analytics in sectors like healthcare or aviation. The tutorial emphasizes the importance of data analytics in enhancing productivity and business outcomes.

Uploaded by

Xinn Leonheart
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CT109-3-1 Digital Innovation Innovation through Analytics

CT109-3-1 Digital Innovation

Tutorial 8 Innovation through Analytics

SECTION A

Definition Questions
1. Differentiate between Data and Information

SECTION B

Review Questions
2. Explain Data Analytics and provide one example of it.

Data Analytics: the science of analyzing raw data in order to make conclusions about that information,
to enhance productivity and business gain.

1. Fraud Management Report which is generally used in Banking Sectors to find the fraud
transactions, hacking, unauthorised access to the account and so on.
2. Live Tracking Report which is generally used by Transport Sectors such as Meru, Ola, Uber, and
Mega to track the vehicles, customer’s requests, payment management, emergency alert and to
find the daily needs and revenues and so on.
3. Sales Report and Future target and goal analysis which is mostly used by all sectors to analyze
their sales, revenues, and needs of customers and also used to determine the future target and so
on.
4. Google Analytics report where we can get how many user’s visit counts, from which location the
user is from, from which device the site is accessing and so on.

SECTION C

Research

3. There were five uses of Big Data Analytics discussed in the lecture, you are now to research for ONE
(1) application of Big Data Analytics used in Healthcare or Aviation. Your discussion must include
proper in-text citations and ONE (1) diagram/illustration with proper title, author and year.

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