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 45
e Questin Paper 04

eurce lateral Camunioation, Slai-Bunal Lean about the risk associated with
product and servce
(d) Resped the environment
Whuh features of controlling are the
ghighed in the above situation? (vii) Study the relation between first andin the
second word given below and fill
F-Controling is agoal orlentet )
peocese
fourth word on t Analyais
O-Controlling is a continuous process pebeotureholdersls
-Controling gets resistance from (b) Product : Marketing Mix :1 Sales
Promotlon : Lis M
employees
Controling helps in measuring the (viil) State whether the following statements
acuracyof stardarde are true or false. (Recall)
Codes (a) No charge is created against firm's
assets for obtaining the trade credit.
(EQ and ane cirrect (b) Product concept emphasises on
bERand S are correct earning, profit by producing and
G0Rand Sare correct selling the goods at a mass scale.
d) Qand S are correct (x) The diagram below ahows that.
v) Analyse the chart given below subset of general forces which may affect
carefully and identify the element of all business enterprises. (Undentanding) t1)
communication process which is the
subject matter of communication. Socdal
(Analyls t) Erieonment Environment

Encoding Drcoding
Sender Message --Media ecetver
Political
(Noise Enieonment

Feedback () Which motivational theory is based on

chy of five needs, depicted below?
erarch
() Sender
() Feedback
05 Message
(d) Nolse
UAnalysio p-14

nds

Safety Needs

Beskc hysioleyjcat Nieeda

ldentify the responsiblity of consumers
from the picture above in which the A) "Our assets walk out the door each
doctor is suggesting the surgery to his morning We have to make sure that
patient. Appllcatln) 1 they come back the next moning."
() Assert yourself to ensure that you get a fair
you The statement made by NR Narayana
Murthy, CEO, Infosys, is referring to
b) Be honest in your dealing which concept?hunderstandingg 1l
46 i
Succeed Commera h
(i) Atthe Aneual Convocation of lIM (xiv) Assertion (A) In case of most engl
Ahedabad, the chief guest spoke products, long channels are prefer
hie Dreams can be humed ioto
Reason (R)
reality only when managers think in
ewhatto do and how to do it."
complex andEngineering productsdetail
require technical
ae
Na the function of
management Alternatives Analy
highlighted aboveTUtnding
() Amit and Sumit (a) Both Assertion (A) and Reason (R) an
started their career in and Reason () is the correct
eplana
Murthy Ld ater going througha Assertion (A) on
ngotous recruitment process Since they
had no prior (b) Both Assertion (A) and Reason (R) ate t
workexperience,
to give them one year the irmn
to prove
but Reason (R) is not the correct
of Assertion (A) explana
Name the
managenment followed princpe
(c) Assertion (A) is true, but Reason (R) ls
by Murthyot Lid. SAssertion (A) is false, but Reason (R)is
Undestanding l true

Section B 2 Marks]
Que 2.
Eluidate any four measures to The company packs these products in a thin
barriers to communication. overcome wrapping paper which often results in the
(Uedenstanding) l4) products getting damaged in transit.
Que 3. The customers have complained aabout the
Eluddate any four benefits of organising that products being damaged due toto the delicate
helps in the growth and survival of an packaging. They suggested that the
enterprise in a dynamic environment. should place its products in suitable company
package.
(Understanding) (4l Why packaging is an essential function of
marketer? Explain. Application) l4
llustrate any four
considered essentialpoints why delegation is
for effective organising.
Que 7.
Discuss how planning may create a rigid
(Understanding) framework in the organisation and may
Que 4. discourage initiative and creativity.
S9-8 Infomet Ltd. is looking forward to (Understanding) I4l
operations b
ns by diversify its Que 8.
establishing
which will deal only in real
a separate branch
estate business. As a finance manager of a
So the company is planning to recruit
employees manufacturing
Company, explain four advantages of r
from outside the organisation as allpositions funds from commercial banks to the board of
cannot be filled from within the organisation. directors of the company in the general
Name and explain the source of recruitment meeting of the company.
the company is planning to (Understanding) [4)
useqUndestanding) 141 Or
Que 5.
Outline any four characteristics of equity Asabanking officer of Punjab National Bank,
shares as a long-term sOurce of finance. explain any eight features of NEFT to trainees
during a seminar held by the
Que 6.
(Undertanding) 14] bank.(understanding)
Que 9.
A small company produces herbal products Enumerate any four differences between fixed
like shampoo, gel, toothpaste, etc capital and working capital. (Recall) [4
 Paper 04
Snpe Question

SectionCpaMarl
production of 100
He finds that cost of He has deided to
umerale any five qualities of a good mof hair wax is 290.
keep a margin of 15% as protit Moreo reover,
de as he etiectivenes of leadenthip
degends on the qualities of the leader is a limite
he has assessed that there
competition in this product segment
Esplain any three ditferences beten Explain the function of marketing being
ling and marketing denanng performed by Surai and state briefly any
three factors that he s taking into
6Asamarketing manager of atoy consideration while performing the
function (sdestunding
nuacturing unit explain any five
aclitating functions of marketing Que 13.
Applcan 5 Read the passage given below and answer the
lentify and explain two features of the questions that follow
ervice which enables bank customers to RamSang Ltd' is an electronic goods
conduct transactions over the intermet.
manufacturing enterprises situated in Noida,
Or Delhi. It is earning a very low revenue in
Nitin is the finance manager of a newly comparison to a competing electronic goods
manufacturing comnpany PG Ltd' situated
established company. The director has
asked him to determine the amount of in Bengaluru, Karnataka. Both enterprises
fxed capital requirement for the operatios are aoitors and
company Sunpliers which are unique to their respective
Explain any five factors that Nitin will
consider while determining the foxed Jocations.
addition to this, individual firns of the field
capital requirement for the company. in ad
Ealute affected directly by the factors lHke the
ldentify the process of stimulating people money supply in the economy, composition of
to act in desired manner and state its the families, the technological, changes, etc
features IRecalt Source Adapted from Business Enoionment
Analysic Impact on Electronic Goods Imdustry
Que 12
0The priniples of management are in India
universal in nature." Justify the statement () Identify the concept discussed in the
by explaining any five Fayol's principles above case and explain its features.-u
in respect to their universality () Enumerate the various wavs in which
managers respond to changes in business
safhair waxinvolved
G) Suraj a small entreprene
the manutacturing
environnent Applicati

ding

ed
D14
 mehod comman lelevision
ais
wspapes in antjourmals faclitates OrganiningSpeciworaklisatallocation he
available. thejobs eta ils
ionof systetraticBenefiofts )
ocs enterprise. the board
of notice of the o
notio thisa, UnderRecruitment dynamic Pha HVirnment
are
Direct 0 anathelps
gTOwth the in survival
of and
ruitment
an hitouroes
of (any 1The
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tmentof thoute side Th
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refer These Seurtrocme Extdateernals stimuatea should Feedbackr W)
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use plannito recruitment.
companyis LThe should
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in leading up
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nce Quick (i) stated and depth aralysed
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ing tbege
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 branch. bank another branch
to atmospheric
contacts fromPection
bank one tromm transterring
funds modeof secure need which etc. cola, jams,biscuits, Cups
uses that system payment electronic NEFTisan () packets
are
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and egAirtight
etc
insects, molsture l
gross tuncions
on settlemert
which RTGS, basis
fromditferent from product he
ais
nd settlement
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net on NEFT 0) protthepects itthat s
packaging function
of
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The @
bank the reasons following becaase
of
Ly
byheldseminar duringa trainees texplained
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of essential EPsciaging
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that NEFT features
of eight theFollowing
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management. andattaiscompany's the in
Or partiopate shareholdes
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needed. not funds
are
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as sourceof fleable bank
ais froma Loan (iv) other equi is receive
all afterty lettthe fixedwhat shareholders
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not is of
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are Oners Residual )
loars raising required
for underwriting
not are capital. nepayment
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ltisa Ecommendationof
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top the by done whiisch activity [Link]
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s product
is if the
organikeep sabons ihed
applbusiicanness6lrecalled
specaiy customers, product. children'
the
atracts kine Many oBers
Poerful and because salesman anseekens
d bothps
sient of
role the plaPacaging
ys Promotion (iv) deignedto aoeo
many are Thene days itment
ee
convenientstoreit and common being a eeta Puihing
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it, middlemen
supplyit transport for
very madeit has drink of
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thehandlingof Convenience
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Questn
Paper e
49 Gs
 i SucceedCommeres

be hunton of arketing being performed () Inter-relatedness Various elem

nt o money that the business environment are relate
er has to pey in onder to obtain a product dependent on each other. Achan
one causes a change inanother
om the mack The thee factos that he is taking (d) Complexity Business environm
coderation whe performing the pricing of multiple elements which are fr
hunscton ae as foows
a Podoct Cost t incudes cost of production changing and interrelated. This ma
wing and distribation expenses While tixing complex n nata
(e) Dynamic Business environment k
changing trequent changesi
UHity and Demand Pocingis affected by the policy, customers taste
ent pol
a c h odemand In case of inelastic demand. demand. ete
im can x a higher price and rice-oer (0 Uncertainity Dynamic nature of b
(0 Etent of Competition lf there is no environment makes it uncert
copetion in the market, a firm can fix the
Prhce for its product by its own, and they are the becomes difficult to accuratelyn,predie
as it
changes in future.
the market the proe shoul ho f (R) Relativity Business environment
consideringthe price of competitors and they differs from one region to another
became the pricetakers because of a difference in the politial
12. @The conapt discussed in the case is business environ legal, social and cultural factors exist
[Link] main features of busines environment are in that area.
ay four) (ä) Following are the ways in which managen
(a) Totality of Extermal Forces It is the sum total of respond to changes in business environme
that are external to the business but also affect it. (a) Strategic alliances, mergers and acquie
(b) General and Specific Forces It is affected by D
seneral as well as specific forces. General forces ( Collaboration with multinationals
include social, economic, legal and political (d) Brand building
ta ousthess enterprises, while
(e) Restructuring of business activities
titors, etc affect individual enterprises direetly. () Latest technology