Royal Poultry Chitwan – Business Plan
Author : [Your Name] Date : [Date]
Group Member Names
MARKETING PROJECT
Instructions
Apply the functions of marketing and 4 P’s (product, place, price, and promotion) to
your business and create your marketing plan for your poultry farm business. Answer
each question given below with complete sentences.
Part 1: The Marketing Mix
I. PRODUCT
1. What is the theme of the products and/or services you will offer at your
business? Explain how your products/services are DIFFERENT than other
competitors. What sets you apart? Be specific.
Royal Poultry Chitwan will offer high-quality, organic poultry products, including
broiler chickens and eggs. We differentiate from competitors by ensuring
antibiotic-free, naturally fed chickens, ensuring better taste and nutrition. Our
focus on hygiene and sustainable farming practices will attract health-conscious
consumers.
2. How will your products be served/packaged? Illustrate your sales process.
Explain in detail.
Our poultry products will be packaged in eco-friendly biodegradable materials,
ensuring freshness and sustainability. Sales will occur through direct farm pickup,
home deliveries, and partnerships with local retailers and restaurants. We will
maintain a streamlined order and delivery process to ensure efficiency.
List of Products
1. Broiler Chicken (Meat Chicken) – Fresh, antibiotic-free, and naturally fed.
2. Layer Chicken (Egg-Laying Hen) – High-quality hens producing fresh eggs.
3. Farm-Fresh Eggs – Organic, nutrient-rich, and available in bulk or retail.
4. Processed Chicken (Future Expansion) – Cleaned, cut, and packed for easy
cooking.
5. Organic Chicken Feed (Future Expansion) – High-quality, natural feed for
poultry farmers.
II. PLACE (LOCATION)
1. Where will the day-to-day operations of your business be conducted? Explain
why you choose this/these location(s) for your business.
The business will be located in Chitwan, Nepal, due to its favorable climate,
availability of resources, and demand for poultry products. Chitwan has a well-
developed transportation network, allowing easy distribution to major cities.
4. Is your operation direct or indirect distribution? Explain your answer.
Our operation will use a direct distribution system, where products are sold
directly to consumers, restaurants, and local markets. This reduces dependency
on intermediaries and increases profit margins.
III. PRICE
Estimate cost price and selling price of the product or service you provide.
Product | Cost Price (NPR) | Selling Price (NPR) | Competitor Price (NPR) | Gross Profit
(%)
--- | --- | --- | --- | ---
Broiler Chicken (per kg) | 250 | 320 | 300 | 28%
Eggs (per dozen) | 180 | 240 | 220 | 33%
What strategy did you use to determine your price?
We determined our pricing based on production costs, competitor pricing, and market
demand.
What other factors do you as a business need to consider other than your competitors’
prices?
Factors like feed cost, transportation, storage, seasonal demand, and customer
preferences must be considered.
Is it always possible to offer the lowest price? Why or why not?
No, because maintaining quality and profitability is also important. Lower prices can
affect sustainability.
If you cannot offer the lowest price what other ways can you compete in the
marketplace?
By offering higher quality, better service, organic and antibiotic-free products, and
strong branding.
IV. PROMOTION
1. In the table provided below, list 5 different methods you can use to promote your
business in the first year and the time frame (how long)/frequency (how many
times it will run during that time period) you will run your promotion. These
should consist of different forms of media.
Promotional Method | Time Frame & Frequency
--- | ---
Social Media Ads (Facebook & Instagram) | 3 posts per week for 6 months
Flyers and Posters in Local Markets | Biweekly for 3 months
Discount Offers for First-Time Buyers | First 2 months of launch
Referral Discounts | Ongoing
Partnerships with Restaurants & Hotels | Continuous expansion
Part 2: The Functions of Marketing
Distribution
Where will you keep your inventory?
Our inventory will be stored in a hygienic poultry shed with a temperature-controlled
storage area for eggs. Proper cold storage and transportation will be ensured for
maintaining freshness.
What is the relationship between distribution and marketing? What factors influence
how you distribute a product?
Efficient distribution ensures fresh products reach customers on time, improving brand
reputation and sales. Factors include transportation, storage, and demand locations.
Financing
What will be your marketing budget? How did you arrive at this number?
The initial budget is estimated at NPR 5,00,000, covering land lease, poultry purchase,
feed, equipment, and marketing. This amount was calculated based on expected
operational costs and revenue projections.
Marketing Information Management
Who is your target market? (include demographic, economic, and geographic
information)
Our target market includes households, restaurants, and hotels in Chitwan and nearby
cities.
What types of research will you do to get information about your customers?
We will conduct customer surveys and analyze competitor strategies to refine our
business approach.
What information would be most important for you to know before going into business?
Talk with the person who is already in the business and get the information.
Understanding market demand, customer preferences, cost structures, and best
farming practices is essential before starting.
Selling
How will you build relationships with your customers? Be specific.
We will build relationships with customers through loyalty programs, personalized
customer service, and direct interaction via online platforms and phone orders.
What can your business do to promote profit through an emphasis on customer
lifetime value?
By ensuring high-quality products, reliable supply, and excellent customer service, we
will retain customers and encourage repeat purchases.