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Samsung Mobile Consumer Behavior Study

The document introduces a study on the growth and consumer perception of Samsung mobiles amidst heavy competition in the mobile market. It outlines the objectives, research design, and methodology, including the use of primary and secondary data collected through questionnaires from a sample of 60 respondents. The study aims to identify factors influencing consumer behavior and the strategies employed by Samsung to enhance its market position in India.

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8 views4 pages

Samsung Mobile Consumer Behavior Study

The document introduces a study on the growth and consumer perception of Samsung mobiles amidst heavy competition in the mobile market. It outlines the objectives, research design, and methodology, including the use of primary and secondary data collected through questionnaires from a sample of 60 respondents. The study aims to identify factors influencing consumer behavior and the strategies employed by Samsung to enhance its market position in India.

Uploaded by

zaraqueen571
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

CHAPTER 1

INTRODUCTION
1.1 Introduction
World is changing according to the new technologies that developing day by day. And the
people also changes along with its update. Technology and internet created new products and
new markets. The understanding of consumer made introduction of smart phone sector. Now
we can watch the growth of mobile industry day by day
Thus, we can see the growth that Samsung mobile along with the time. Factors such as price,
functions, specification, and country of origin are the main characteristics that a buyer searches.
Samsung mobiles have such features that make everyone buying it. We can see its growth from
when it introduced and it was the 6th Interbrand's Best Global Brand in 2019. The consumer
tries to buy which is most suitable to them and Samsung succeeded in making their
consumerhappy.
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing. textiles, insurance,
securities, and retail. Since 1990, Samsung has increasingly globalised its activities and
electronics; in particular, its mobile phones and semiconductors have become its most
important source of income. The innovative features and build quality made Samsung favorite
of millions.
1.2 Statement of the problem
In the present scenario cellular phone companies has heavy competition in mobile market. The
study includes the buying behavior of consumers and the features that make Samsung mobile
different from others. And this study also covers their strategies that taken by the company to
be the first in India.
1.3 Objectives of the study
• To identify the factors influencing the respondents towards Samsung mobiles.
To study about the consumer perception towards Samsung mobiles
To study about the various strategies adopted by the company to improve the consumer
perception towards Samsung mobiles
1.4 Research design
1.4.1 Nature of data
The study is based on both primary data and secondary
1.4.2 Source of data
Primary data is collected through questionnaire which is suitable for this study Secondary data
is also used in the study for proper understanding of concepts used in the study.
1.5 Sample design
A sample design is the framework or roadmap that server as the basis for the selection of a
survey sample and affects many other important aspects of a survey as well. One must define a
sampling frame that respects the population of interest from which a sample is to be drawn.
1.5.1 Nature of population
A questionnaire had been issued to the different which users other than Samsung
1.5.2 Methods of sampling
Random sampling has been adopted in this study. Data had been collected using questionnaire.
Questionnaire had been distributed among the students of CMS COLLEGE OF SCIENCE AND
COMMERCE Coimbatore
1.5.3 Size of sample
Sample size of respondents is 60.
1.6 Tools of analysis
The following tools are used in the study
• Percentage analysis
1.7 Chapter scheme
1. Chapter I - Introduction
2. Chapter II - Review of Literature
3. Chapter III - Company Profile
4. Chapter IV - Data analysis and interpretation
5. Chapter V - Finding, suggestion and conclusion

Common questions

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The study addresses consumer satisfaction by highlighting Samsung's success in making consumers happy through its innovative features, build quality, and strategies tailored to meet consumer preferences such as price, functionality, and specifications .

The competitive landscape is crucial for Samsung's mobile phone market strategy due to heavy competition in the cellular phone industry. To maintain its position, Samsung focuses on consumer perceptions, innovative features, build quality, and effective market strategies to enhance consumer satisfaction and preference .

The study's scope includes analyzing consumer buying behavior and distinguishing features of Samsung mobiles that influence consumer choices. The objectives include identifying consumer-influencing factors, understanding perceptions towards Samsung mobiles, and studying Samsung's strategies to improve consumer perception .

Secondary data provides a contextual framework and supports the understanding of concepts that primary data might not fully address. It complements primary data by offering historical insights and helping to verify and enrich the analysis of consumer behaviors and market strategies for Samsung mobiles .

The study used both primary and secondary data collection methods. Primary data was collected through questionnaires distributed among students, using random sampling. For data analysis, the study employed tools such as percentage analysis .

The study used random sampling to select respondents, which involved distributing questionnaires among students of CMS College of Science and Commerce in Coimbatore. This method was chosen to obtain a diverse representation of consumer views within the defined population .

Samsung has maintained its status as a top global brand by leveraging technological innovations, focusing on product differentiation, and cultivating a strong global presence. Its efforts to continuously improve features, build quality, and adapt to market demands have been pivotal in its success .

The primary factors influencing consumer preferences for Samsung mobiles as identified in the study are price, functions, specification, and country of origin .

The sample size of 60 respondents was crucial for ensuring a statistically significant representation of consumer behavior and preferences. It affects the reliability and generalizability of findings in understanding consumer perceptions and factors influencing Samsung mobile preferences .

Samsung was founded as a trading company in 1938 by Lee Byung-chul. Over the subsequent three decades, it diversified into food processing, textiles, insurance, securities, and retail. Since the 1990s, Samsung has become increasingly globalized, with mobile phones and semiconductors becoming its most important income sources .

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