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penalizing a forum page with little participation.

Evaluating E-E-A-T of a
discussion.

Consider the topic of the

Evaluate the page as a user, page to determine if
not as a participant. Experience is the most
important dimension
of Trust or if Expertise is
You do not need to be an expert
important for the topic.
in the topic of the page to
evaluate the discussion. Many
users visit forums to learn about
a topic. Do not release simply
because you are unfamiliar with
the page topic.
Assess YMYL topics
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post. Often this can be
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Keep in mind that the object of Posters may highlight their
forums is discussion own experience/expertise.
and the sharing of ideas.

*Ratings for Forums and Q&A Pages can be found in Section 9.3 of the General Guidelines
TELUS International
confidential
This material contains information that is proprietary and confidential to TELUS International. It cannot be shared with
third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 IPP
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Here are some characteristics of each rating. Keep in mind this is not
exhaustive. Review the General Guidelines and examples for more
information.

● Extremely satisfying conversations.

● Posts show a great deal of effort.

Highest
● Users display Expertise and/or Experience
on the topic, such as unique insights or
experiences that many would not have
access to.

● Satisfying conversations.

● Posts show effort, in-depth discussion.

High
● Users display Expertise and/or Experience
on the topic.

● Nothing wrong, nothing special.

● May have a mix of Low and High qualities,

Medium but has meaningful discussion.
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Low ● Shows a significant lack of respect or
decorum.

● Off topic conversations dominate the thread.

● Contains Harmful information.

Lowest ● Contradicts well-established consensus.

● Encourages harm.

*Ratings for Forums and Q&A Pages can be found in Section 9.3 of the General Guidelines
TELUS International
confidential
This material contains information that is proprietary and confidential to TELUS International. It cannot be shared with third
parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.