Page Quality Quick Guide:

Important Factors to Consider

Sa
t
Ultimately, the goal of Page Quality rating is to evaluate how well the page achieves
17 urda its purpose. Here are the
2.1 y,
6.2 Ap
most important factors to consider when assigning a Page Quality rating: 54 ril
.9 13 by ,
Ma 2024
rte
IP
m s z A from
f ro w nd IP
2 0 24 ndre rew
s
3, z A
r i l 1 arte MC Quality & Website & Content
Purpose p M
a y, A 9 by Amount Creator Info E-E-A-T Reputation
d 4 .
atur 6.25 The amount of Reputation is based
S 2.1 Every page These factors will
17Reason or MC is any part experience, on the experience of
reasons the of the page belongs to a
expertise, real users, as well as lead you towards
Sa page was that directly website, and it the opinion of your overall
t r authoritativeness,
17 ucreated.
d a helps the page should be people who are
2.1 y, and trustworthiness PQ Rating.
6.2 Ap achieve its clear which experts in the
54 ril is very important.
.9 1 purpose. website that is.
by 3, 2 The most important topic of the website
Ma 024
rte factor is trust.
z A from m
IP
nd IP
rew 4 fr rews
o
2 d
s
3 , 20 z An
l1 rt e
A pri y Ma
r d ay, 4.9 b
tu 25
Sa 2.16.
*Please note, different types of websites and webpages can17have very different purposes,
so our
expectations and standards for different types of pages may also be different (e.g. YMYL topics and
other pages that require a high level of user trust have very high expectations and standards).

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)

Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all Sa

t
important considerations in PQ rating. The most important member at 17 urda
2.1 y,
the center of the E-E-A-T family is Trust. 6.2 Ap
54 ril
.9
by 13, 2
Experience • Consider the extent to which the contentMa 0creator
2 has the
IP rte 4 fro
o m s necessary first-hand or life experiencez Afor nd the
m topic.
I
f r w rew P
0 24 ndre s their purpose
3, 2 z A • Many types of pages are trustworthy and achieve
r i l 1 arte
p M well when created by people with a wealth of personal experience.
a y, A 9 by
d 4 .
tur 25 Expertise • Consider the extent to which the content creator has the
Sa 2.16.
17 necessary knowledge or skill for the topic.
Sa
t • Different topics require different levels and types of expertise to be
17 urda
2.1 y, trustworthy.
6.2 Ap
54 ril
.9
by 13, 2 Authoritativeness • Consider the extent to which the content creator or the website is
Ma 024
rte known as a go-to source for the topic.
z A from IP
m
nd IP fro rews
rew • While most topics do not have one official, 4 Authoritative
d website or
s
3 , 202 z An
content creator, when they do, that iwebsite
1 t or content creator is
e
p r l Mar
often among the most reliable aand A
y, .9trustworthy
by sources.
r d 5 4
tu 6.2
Trust • Sa [Link]
Consider the extent to which 1 page is accurate, honest, safe,
and reliable. 17

• The type and amount of Trust needed depends on the page.

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 Lowest Quality Pages, Section 4.0

WEBSITE & Sa
t
17 urda
MC QUALITY & CONTENT CREATOR 2.1 y,
6 A
PURPOSE AMOUNT INFO E-E-A-T.254.9 pril 1 REPUTATION
by 3, 2
Ma 024
rte
m s
IP z A from
f ro w nd IP
2 0 24 ndre Lowest quality MC is
rew
s
3, z A
r i l 1 arte created with so little
Assign p yM
a y, A 9 Lowest
b if the
effort, originality,
If the E-E-A-T of a
r d 4 .
tu page 25 has a harmful Pages with a page is low enough,
Sa 2.16. talent, or skill that the
17 purpose, or if it is page fails to achieve
complete lack of users cannot or
designed to deceive information about who should not use the MC Use the Lowest rating
Sa
t r its purpose.
17 upeople about its true is responsible for the of the page. This is if the website and the
2.1 day,
[Link]
25 April or who is website and its especially true of creators of the MC
4.9 Lowest also apply to
by 13, 2 for the
responsible
pages where the title
content for YMYL YMYL topics. If the have a very negative,
Ma 024
content on rtethe fpage. pages or other pages page is lacking in malicious
IP
or harmful
z A rom is extremely m
nd IP
rew requiring trust experience, expertise, fro rereputation.
ws
misleading, shocking, 2 4 d
Give special scrutiny s should be rated authoritativeness or 3, 20 z An
or exaggerated. 1 te
to YMYL Lowest. trust it fails to achieve p ril Mar
pages/topics.
Or where the MC is
its purpose. d a y, A .9 by
deliberately ur t 54
2
Sa 2.16.
obstructed/obscured. 17

*You can find examples of Lowest quality pages in section 4.7 of the General Guidelines and in the PQ Feedback Archive.

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 Types of Lowest Quality Pages, Section 4.1

Type of Lowest Page What Pages Look Like Examples Sa

tu
• 1 72 rdon
Detailed instructions
Harmful to Self or Pages that encourage, depict, incite or directly .16 ay, Ahow to commit suicide
Other Individuals cause physical, mental, emotional or financial harm .25 pri
4.9 l 1
to self or other individuals. • by 3, instructions
Detailed, realistic, and serious written with the
Ma 2024
IP r
intent to help someone committemurder f
m s z A rom
f ro w nd IP
Harmful to Specified 2 0 24 ndre Pages that promote, condone, or incite violence or •
r
Content that encourages violence or eillwstreatment towards a
3, z A
Groups r i l 1 arte hatred against a Specified Group of people (as Specified Group
A p yM
, b defined in Section 4.3).
r day 54.9
t u
Sa 2.16.
2 • Content with extremely offensive/dehumanizing
1 7 stereotypes of a Specified Group
Harmfully
Sa
tur Misleading Pages that misinform people in a way that could • Clearly inaccurate harmful information that can easily be
1 72 day
Information cause harm. refuted by straightforward and widely accepted facts
.1
6.2 Ap,
54 ril
.9
by 13, 2 • Harmful unsubstantiated theories/claims not grounded in
Ma 024
rte any reasonable facts or evidence
z A from IP
nd IP from ews
Untrustworthy rew Pages or websites that are deceptive or have
s • Pages or websites with deceptive 02 purpose
4
nd
r or design
3 , 2 z A
Webpages untrustworthy characteristics. l 1 art e
• Pages or websites designed A pri y to
M manipulate people into
d a y, .9 b
actions that benefit 54
turthe2website or other organization while
Sa 2.16.
causing harm to self,
17 others or Specified Groups
Spammy Webpages Pages with characteristics of webspam as defined • Pages deliberately created with no MC or gibberish MC
in the Google Search Essentials Guidelines and/or
Section 4.6 of these guidelines. • Hacked, defaced, or spammed pages

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 Low Quality Pages, Section 5.0

WEBSITE & Sa
t
17 urda
MC QUALITY & CONTENT CREATOR 2.1 y,
6 A
PURPOSE AMOUNT INFO E-E-A-T.254.9 pril 1 REPUTATION
by 3, 2
Ma 024
rte
IP
m s z A from
f ro w nd IP
2 0 24 ndre Content is considered
rew
s
3, z A
r i l 1 arte Low quality if it is
p yM
Low y, Aqualityb pages do created without The Low rating should
u r d 54.9
a
Low quality pages
at 6not . 2 achieve their adequate effort, be used if the website
S 2.1
17purpose well because often lack an
originality, talent or or the content creator
Unsatisfying amount adequate level of
Sa they are lacking in an skill. has a mildly negative
t r of website information E-E-A-T for the
17 uimportant
2.1 day, dimension reputation.
6.2 Ap
r
or information about purpose of the page.
54 oril have a The Low rating should
.9
by 13, 2 aspect.
problematic also be used if a page
the content creator for
Especially important
Ma 024
rte the purpose of the For example, a
z A from title is slightly for pages
m
IP with YMYL
nd IP
rew page. cooking website fr ews
o
Low quality pages s misleading, shocking, 024 Atopics
nd
r and other
providing tax 3 , 2 z
have a beneficial or or exaggerated or if 1 t pages that require a
e
information. April y Mar
non-harmful purpose. ads or SC significantly ay, 9 b
high level of trust.
d 4.
distract or interrupt the a tur 6.25
S 2.1
use of the MC. 17

*You can find examples of Low quality pages in section 5.0 of the General Guidelines and in the PQ Feedback Archive.

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 Medium Quality Pages, Section 6.0

WEBSITE & Sa
t
17 urda
MC QUALITY & CONTENT CREATOR 2.1 y,
6 A
PURPOSE AMOUNT INFO E-E-A-T.254.9 pril 1 REPUTATION
by 3, 2
Ma 024
rte
IP
m s z A from
f ro w nd IP
2 0 24 ndre rew
s
3, z A
r i l 1 arte
p M
a y, A 9 by
d 4 .
tur 25
Sa 2.16. Not especially positive
17 nor especially
MC created with
Sa
tur Adequate information negative.
17 Medium pages have a adequate effort,
2.1 day, about the website Adequate level of
[Link]
25 April purpose originality, talent, or
4.9 1 and content creator E-E-A-T for the Reputation
and bachieve
y M 3, 20 their skill such that the
art 24 f
for the purpose of the purpose of the page. information found is
purpose.
ez rom page achieves its IP
An page. notm concerning, but
dre IP purpose. fr ews
o
02not
4 positive enough to
ws r
, 2 A nd
3 z
il 1 art justify a higher rating.
e
r
y , Ap by M
t u rda 254.9
Sa 2.16.
17

*You can find examples of Medium quality pages in section 6.2 of the General Guidelines and in the PQ Feedback Archive.

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 Types of Medium Quality Pages, Section 6.1

Sa
t
17 urda
2.1 y,
Type of Lowest Page What Pages Look Like 6.2 Ap
54 ril
.9
by 13, 2
Nothing wrong, but nothing special. • All Medium PQ considerations and criteria apply. Ma 024
rte
IP
m s z A from
ro w nd IP
Mixed, but with02some4 f drereddeming • Has signs of High quality (E-E-A-T, quality of the MC, positive reputation), rew but also
2 A n s
qualities. il 13, artez has one sign or mild signs of Low quality.
r
y, Ap by M
da 4.9
atur 6.25
S 2.1
17
Sa
t
17 urda
2.1 y,
6.2 Ap
54 ril
.9
by 13, 2
Ma 024
rte
z A from m
IP
nd IP
rew 4 fr rews
o
2 d
s
3 , 20 z An
l1 rt e
A pri y Ma
r d ay, 4.9 b
tu 25
Sa 2.16.
17

*Examples of Medium quality pages can be found in section 6.2 of the General Guidelines and in the PQ Feedback Archive.

TELUS International Digital Solutions This material contains information that is proprietary and confidential to TELUS International. It cannot be
shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 High Quality Pages, Section 7.0

WEBSITE & Sa
t
17 urda
MC QUALITY & CONTENT CREATOR 2.1 y,
6 A
PURPOSE AMOUNT INFO E-E-A-T.254.9 pril 1 REPUTATION
by 3, 2
Ma 024
rte
IP
m s z A from
f ro w nd IP
2 0 24 ndre High quality pages
rew
s
3, z A
r i l 1 arte have a satisfying
p M
a y, A 9 by amount of high-quality
d 4 .
tur 25
Sa 2.16. MC. Creating high
17 quality MC takes a High level of E-E-A-T
High quality pages Positive reputation of
Sa High quality pages significant amount for the purpose of the
tur have adequate the content creator for
17 achieve
2.1 day, their purpose effort, originality, page.
6.2 Ap
r
information about the the topic of the page.
well.
54 These
.9 il 13 pages talent, or skill.
b y , 2 website and content Or for the website if
exist forMalmost 0
art 24 f
any The standard for
ez r creator for the the site
IP
is the creator
beneficial [Link] om I For informational E-E-A-T depends on m
dre P purpose of the page. fro ofew
the
s content.
ws pages content must the topic of the page. 024 And
r
, 2
be accurate and 13 tez
p ril Mar
consistent with well-
d a y, A .9 by
4
established expert tur 25
Sa 2.16.
consensus. 17

*You can find examples of High quality pages in section 7.4 of the General Guidelines and in the PQ Feedback Archive.

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.
 Highest Quality Pages, Section 8.0

WEBSITE & Sa
t
17 urda
MC QUALITY & CONTENT CREATOR 2.1 y,
6 A
PURPOSE AMOUNT INFO E-E-A-T.254.9 pril 1 REPUTATION
by 3, 2
Ma 024
rte
IP
m s z A from
f ro w nd IP
2 0 24 ndre rew
s
3, z A
r i l 1 arte Very high level of
p M
a y, A 9 by E-E-A-T for the
d 4 .
tur 25 Very satisfying MC
Sa 2.16. purpose of the page. For YMYL topics very
17 created with a very
positive reputation is
high level of effort, Highest quality pages
Sa Highest quality pages Standards differ often based on
t originality, have adequate
17 urdserve a beneficial depending on the prestigious awards or
2.1 ay,
6.2 Ap
r
talent, or skill. information about the
purpose
54
.9 il 1and achieve topic of the page. recommendations
b y 3,
2 website and content
their purpose
Ma 024 very from known experts or
rte Very high quality MC creator for the
well. z A from Formal expertise is IP
professional
m societies
nd IP
rew represents some of purpose of the page. fr ews
o
s important for YMYL 024 Aon
nd the topic of the
r
the most outstanding , 2
topics such as il 13 artez page.
content on a topic. A pr y M
medical, financial, or
ay, 4.9 b
r d 5
legal advice.
Sa
tu 6.2
.1
172

*You can find examples of Highest quality pages in section 8.4 of the General Guidelines and in the PQ Feedback Archive.

This material contains information that is proprietary and confidential to TELUS International. It cannot be
TELUS International Digital Solutions shared with third parties without TELUS International written consent. DO NOT COPY. DO NOT DISTRIBUTE.