Project Charter
Overview:
The Project Charter is the first document created in the Initiation phase. It answers the
“what,” “why,” and “who” of the project. The project sponsor must approve the project
charter before formal planning can begin.
The Project Charter is often developed based on information provided in a business
case, Statement of Work (SOW), or agreement such as a contract, Memorandum of
Understanding (MOU), Service Level Agreement (SLA), and so on.
Use this template to create your Project Charter.
Section I: General Project Charter Information
Charter Item Comments
Project name Software development
Project goal Developing an app for internal and external customers
Project value
proposition and Solicit, collect, and analyze information and data
benefits
Problem or opportunity
Get a better understanding of the customer needs
statement
Project schedule May 20XX to Nov 20XX
Project manager DL
Approval
Mary Smithers
authority/sponsor
Project Charter
Section II: Additional Clarifying Information
Assumptions or Hardware and software, additional storage capability and
constraints manpower
The proposed solution is to develop a real-time marketing data
application that will provide Acme Health Innovations (AHI) with
timely and accurate insights into the target market. The application
Proposed solution(s) will be designed to gather, analyze, and present market trends,
consumer preferences, competitive data, and market share data in
high-level overview real-time. By adopting this solution, AHI aims to improve decision-
making processes, enhance product development strategies, optimize
pricing analysis, increase sales, improve customer satisfaction, and
expedite new product launch decisions.
Data Accuracy and Reliability: Ensuring the accuracy and
reliability of the real-time marketing data application is of
utmost importance. The data collected and analyzed must be
Project priorities
trustworthy and free from errors, as the project's success
heavily depends on making informed decisions based on
accurate information.
Return on Investment
ROI (%) = [(Total Gains - Total Investment) / Total Investment] * 100
(ROI)
Risks
Launch delays and overspending
(Potential)
Resources required Manpower and finances