Write content that generates $$$

You can print out this doc and fill it out like a workbook

● Learn the anatomy of viral LinkedIn post and how you can use it to create your
own viral content
● The best framework for you to create LinkedIn posts that reach millions of
people
● Strategies that will help you develop your posting routine and stick to it
● Get access to the database of 74 post structure inspirations based on the viral
LinkedIn posts

The goal of your LinkedIn content should be to establish an emotional connection

with your potential customers, add credibility to your profile, and show that you’re
someone reliable to work with.

Therefore, it means that your content needs to educate and provide value, entertain,
or inspire and motivate people.

It should do at least one of these, but if you can do two or all three, your posts have a
better chance of generating engagement.

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The anatomy of a viral LinkedIn post

After analyzing 10s of viral LinkedIn posts, I have identified the common structure of
each one:

1. A strong hook

The purpose of the hook is to make a reader stop scrolling. So it needs to be short,
punchy, and straight to the point.

Avoid long sentences and complicated vocabulary.

My favorite hooks are:

● a question as a hook (immediate attention grabber making a reader pause

and reflect on the answer)

● X easy steps to… (10 easy steps to write better headlines) - easy to replicate,
adaptable to any niche, and instantly imply that the post is gonna be
actionable and won’t take long to read and digest.

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 ● Wondering how to… (Wondering how to increase your salary?) - helps to
address specific pain points and make it relatable to the audience
● This is the most underrated tip for… (This is the most underrated tip for
copywriting) - people like novelty whether it’s an entirely something new or a
fresh and interesting take on a familiar problem

Unfold the best hook to write engaging posts

Generate Curiosity

1. "Need ideas for…" [e.g. B2B outbound sales]

2. "Did you know that..." [e.g. a lot of growth marketers make this mistake]
3. "Wondering how to..." [e.g. automatically contact people on LinkedIn]
4. "This is one of the most fierce enemies of XYZ" [talk about a problem]
5. “X Mistakes…”
6. “X Tips…”
7. "Are you ____ and not ____? Then this post if for you"
8. "Do you think that _____ is out of reach?"
9. "10 significant lies you're told about the world" → Reveal the truth
10. "Doing _____ is like _____. Here's why 👇"

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 11. "X ways to ____"
12. "15 of the most useful X for Y" → Make the value simple and clear
13. "Here are the 9 secrets to building an audience fast" → Show what's possible to
do
14. "7 genius marketing tactics to make you go viral:" → Educate. Use words like
smart, genius, ambitious, and brilliant to show that if you apply the 7 tactics
you'll also be smart.
15. "The easiest way to make $9,000 every month." → Give a cheat code
16. "It’s hard to find good marketing stuff online. Here's my top 5" → Curate to
make people's life easier
17. "I don’t have a degree so I've had to learn on my own" → Niche down so that
people can identify
18. "How to write a solid blog post in one hour." → Go bold and deliver the value,
share exact time frame
19. "I was so impressed by X, I thought I'd share it." → Intrigue as if you discovered
something crazy
20. There are 2 types of [audience]:
21. Quick tip to [do thing]:
22. Quick hack to [do thing]:
23. [advice] — here’s how:
24. Here’s how you can [do thing] for free:
25. 8 things that destroy [something your audience cares about]:
26. Here are 4 lessons I learnt the hard way:
27. Here are 6 dead-simple ways to [do thing]:
28. Here’s how to [do thing] in 7 simple steps:
29. How to [do thing] in 23.27 seconds:
30. I tried [doing thing]. There were 5 weird results:
31. These 5 traits are so underrated, yet they can skyrocket your career:

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Start a story

1. "I want to tell you a story how..." [e.g. lemlist achieved $1m in ARR]
2. "Imagine you're..." [e.g. dealing with a 20% conversion drop]
3. "It felt like a punch to the gut…" [share a lesson you learn the hard way]
4. "I got fired."
5. "I quit."
6. "I turned down [x] dollars"
7. "I lost everything."
8. "I lost [x] dollars."
9. "I gave up."
10. "We were on the brink of failure."
11. "My time was up."
12. "My hands were shaking."
13. "I couldn't believe it."
14. "I wanted to cry."
15. "There had to be another way."
16. "I clenched my fist."
17. "I grit my teeth."
18. "It was over."
19. "I want to be honest for a second"
20. "I have to talk about this."
21. "I hated it."
22. "I ended the partnership."
23. "They said no."
24. "I never heard back from them."
25. "They laughed at me."
26. "It hurt."
27. "It sucked."

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 28. "He/She didn't even look at me."
29. "I wanted it to be true."
30. "I lost control."
31. "I wanted more."
32. "I couldn't see it."
33. "I wanted to stop."
34. "I couldn't stop."
35. "I broke down."
36. "I couldn't handle it."
37. "It felt like a punch to the gut."
38. "I tried."
39. "I put everything I had into it."
40. "I couldn't stand it"
41. "I had to leave."
42. “I couldn’t handle it.”
43. “They laughed at me.”
44.“They stepped all over me.”
45. “It was brutal.”
46. “They forced me to do it.”
47. “They outsourced my job.”
48. “They told me to pick up my things and leave.”
49. "Storytime... this is by far the craziest thing to ever happen at one of my
keynotes in my life." → Use storytelling with mystery
50. "You would not believe this"
51. "I just gave my 2 weeks' notice to quit my full-time job" → Make it human and
authentic, show also the downs
52. "One of the most exciting 2021 projects got off the ground." [announcement]
53. I committed to [doing thing] [time] ago. Here are my results:

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Provoke

1. "You must have noticed it by now" [talk about a problem]

2. "Someone has to say this"
3. "Have you been here before?" [when you need feedback or when creating
empathy]
4. "I want to be real for a second."
5. "It kills me to say this."
6. "It hurts to say this."
7. "I wish I didn't have to say this."
8. "If you’re a SaaS founder, you need to study Notion" → Niche down to make
specific people comment.
9. "I stopped ____"
10. "What do you wanna be when you grow up?” is one of the most useless
questions an adult can ask a child." → Create a "that's so true" moment for the
reader
11. Stop calling yourself a … if:
12. [topic] is NOT about:
13. Unpopular opinion: [share something controversial]

A good post looks a little bit like this — first, it’s visually appealing. You can notice
how sentences get longer and longer as the post goes on — this is to make the text
more fluid.

I talk directly to my reader. 2. I cut all the

unnecessary words because I want to be as clear

add a conclusion or a key takeaway for the post.

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 Use Taplio to write hooks faster. Click on “Hook generator”

Paste your future post

Chose the hook that fits best

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2. The “meat” of your post

Talk directly to your audience (use “you” pronoun)

Write in short sentences
Use double space between the lines
Try to make the posts visually appealing: the length of the sentences should
increase with every line

Share a personal story to ignite an emotional connection with the audience

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 Use social proof to strengthen your point

Then I finish up the post with a logical conclusion

The post that followed this structure brought me 130k impressions and a major spike
in Taplio sign-ups

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 Add images to catch the attention

If you have multiple images to share in one post, post them as carrousels

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 Add short videos to your posts but make sure to include subtitles in case
people watch it without a sound

Post GIFs for “comment and get” content to tease people about what type of
content they will get after commenting

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3. Your CTA to trigger engagement

Now that you’ve written a killer hook that will stop the scroll and an engaging and
valuable post, you want people to take action after reading. How do you do this?
With a call to action or CTA.

There are three classic types of CTAs:

● check out external content like a landing page or newsletter

● follow you on LinkedIn
● engage with your post by leaving a comment or a like
If you need to put an external link, do it in the comments (because LinkedIn
decreases the reach of the posts with external links)

However, you can keep the link in your post, if you like the preview of it

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 Here’s an example of a CTA at the end of the bottom of the post ****when you
want people to follow your content

An example of asking people to comment to get a lead magnet from you

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 Stick to the “100 days” rule: you need to post consistently for 100 days to build
the habit of writing, signal to LinkedIn’s algorithm that you’re a content
creator, and build your first cohort of followers

Use Taplio’s scheduling feature to plan out your content. This will allow you to
post without being chronically online and prepare posts in batches

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Actionable frameworks to create engaging content

These three frameworks will have to keep your posts well-structured, straight to the
point, and engaging

AIDA

Attention

Your hook, that catches the attention

○ Ask a question that triggers curiosity
○ Point out a problem that many people have

Interest

Your story
● Write a story (open to see story checklist)
Characters
Emotions
Specific details
Specific moment
● Give context, make it relatable
● Share your emotions

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Desire

What’s in it for them?

● Share what your solution can do for your reader.
● Share how their world/their situation will be different with your solution.

Action

Your call-to-action
○ No-click solution
→ Actionable advice
→ Actionable hack
→ Motivation

○ Call-to-action
→ Follow you
→ Read your newsletter
→ Check out your product
→ Buy something

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Examples

1. Guillaume Moubeche

Attention

Unset
Today, I’m releasing the best cold outreach course. For free.

Interest

Unset
The initial price of the course is $1594.

But you can get it for free. Yes, at $0. For real.

Plus, all the bonuses, too. 🔥

Desire

Unset
→ 6-hour course on how to book more meetings with prospects

→ 4 group coaching sessions to get help on your outreach strategy

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 → 1 private coaching to tackle your struggles

→ tons of campaigns templates and examples

→ unlimited feedback and support from cold outreach experts

After this course, you’ll be able to book meetings with 30%+ of

your cold prospects and grow your business way faster!

Action

😎
Unset
Leave a comment below to get the registration link.

PS: The offer ends on September 14th.

2. Justin Welsh

Attention

Unset
Impostor Syndrome can be crippling.

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Interest

Unset
My newsletter on my struggles with it has generated more positive
responses than any other issue.

48,127 received it 3 hours ago.

Desire

Unset
Here's what I covered:

1. Understanding your talent

2. Knowing the value of your knowledge

3. Putting your peer's knowledge into perspective

4. Learning to ponder your accomplishments

5. The Snowball Effect

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Action

Unset
If you missed it, you can read it here:

<[Link]

Have you ever experienced Impostor Syndrome?

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PAS

Problem

Your hook, pointing out the problem

● Point out a problem that you have
● Point out a problem that your audience has

Agitate

Make the problem more important/intense

● Share the emotions associated with the problem
● Share the outcome or consequence of the problem

Solution

Share the solution

○ No-click solution
→ Actionable advice
→ Actionable hack
→ Motivation
○ Call-to-action
→ Follow you
→ Read your newsletter
→ Check out your product
→ Buy something

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Examples

1. Justin Welsh

Problem

Unset
Inflation is up.

Layoffs are increasing.

Lots of people's worlds are getting messed up right now.

Agitate

Unset
Here's the problem:

A lot of this is out of your control.

- You can't control inflation.

- You can't control being laid off.

- You can't control the stock market.

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Solution

Unset
But you can control how you're perceived in this world.

And in turn, how many new opportunities come your way in the
future.

That's why getting online and sharing your knowledge and

learnings is so important.

The best time to start doing this is literally right now.

Don't create or share on behalf of some company that might lay

you off next week.

- Be you.

- Share you.

- Create your own brand.

Your future self will thank you.

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2. Guillaume Moubeche

Problem

Unset
A month ago, I decided to stop drinking alcohol for 30 days.

I never thought I would get that much peer pressure…

Agitate

Unset
“Why aren’t you drinking?”

“Are you sick?”

“You need to relax, let’s have fun!”

“Why are you so boring?!”

Even though alcohol is a known drug when you don’t drink you’re
categorized as “non-fun” and “un-cool”.

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Solution

Unset
It made me feel bad at first but then I realized 2 things:

1- History has proven that society does not prioritize your

health (think how doctors were prescribing cigarettes only a few
decades ago 🤦‍♂️)

2- You’re the only one who has to live with the consequences of
your actions - act accordingly

Remember:

Easy choices, hard life.

Hard choices, easy life.

P.S: I’m not trying to launch a debate around alcohol, I’m just
sharing some personal feelings 😇

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BAB

Before

Your hook, pointing out the less-than-ideal situation before

Paint a picture that is grey, boring, and uninspiring
Call out a problem that you had or the reader had

After

Share a vision of how life is like with the problem solved

Paint a picture that is colorful, inspiring, successful
The problem has been solved, and everything is great

Bridge

Share how to get from before to after

○ No-click solution
→ Actionable advice
→ Actionable hack
→ Motivation
○ Call-to-action
→ Follow you
→ Read your newsletter
→ Check out your product
→ Buy something

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Examples

Before

👇
Unset
Here’s the truth

When I started
[lemlist](<[Link] in 2018, I
had 0 ambition, and I felt ashamed about it…

My only goal at the time was to get an OK salary so my girlfriend

would stop paying the rent on her own…

I didn’t want to change the world

I didn’t have BIG dreams to impact the lives of millions

I simply wanted to help enough people so I could build a business

where I get paid

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 But when I was looking at all the other “visionary” founders - it
made me doubt myself…

I thought that I didn’t have what it takes…

Tipping point

Unset
But as time went by, I started to build more and more confidence
in what I was building

And once I reached 100 customers, I felt like reaching 1000

customers would be doable.

And then I reached 1000 customers, so I thought that I could

reach 10,000 customers

And then I reached 10,000 customers and felt like we could reach
100,000 customers…

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After

Unset
My ambition kept getting bigger as my confidence grew.

Sometimes all you have to do is put your head down and do the
work

If you can outwork your self-doubts, ambition will come along

And if there’s one thing I’m certain of...

It’s that you don’t need to be ambitious to succeed

That can come a lot later

Below you can find the database of 74 inspirations for your posts’ structure based on
the viral LinkedIn posts created by the LinkedIn top voices 👇
74 inspirations for posts

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