GENERAL INFORMATION for
2015 Cultural Tourism Forum & Training Program
Jointly hosted and organized by
Ministry of Culture, Sports and Tourism of Korea
&
Korea Tourism Organization
November 9 to December 10, 2015
Seoul and other cities
Republic of Korea
General Information
1. Purpose
Targeted for tourism officials and industry professionals of Korea’s fellow
countries, this program aims to support in tourism industry and strengthen
tourism-specialized competencies by sharing Korea’s experience of tourism
industry development. It contains following sectioned programs:
2015 Cultural Tourism Forum (Nov 9-10, 2015)
Training Program (Nov 11-20, 2015)
Hotel Service Training Program (Nov 11-Dec 9, 2015)
2. Qualification
Total 5 tourism leaders in a country can be invited as following conditions:
(1) Government : 1 Director General (head of delegation) and 2 working
level officials. Officials may include local government and other
government sectors such as National Tourism Organization, or
National Tourism Research Institute, etc.
(2) Travel Agency : 1 Specialist recommended by the government,
who has at least 5 years of working experience in the tourism field
(3) Hotel : 1 Specialist from a five-star hotel recommended by the
government (housekeeping, food & beverage, banquet staff; or
marketing, sales, pertaining departments’ staff), who has
at least 5 years of working experience in the hotel business
(4) Target countries (total 15 countries)
Asia: Vietnam, Indonesia, Mongolia, Cambodia, Bangladesh,
Philippines, Laos, Sri Lanka, Nepal, Myanmar, Thailand
Europe: Uzbekistan
South America: Colombia, Paraguay, Peru
3. Program
Target participants Recommended Program / Date
Government 1 Director general Cultural Tourism Forum (Nov 9-10)
Sector 2 Working level officials Cultural Tourism Forum (Nov 9-10) &
Travel Agency 1 Specialist Training Program (Nov 11-20)
Cultural Tourism Forum (Nov 9-10) &
Hotel 1 Specialist
Hotel Service Training Program (Nov 11-Dec 9)
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4. Requirements
All participants should have Basic English communication skills, at
least who can understand lectures and carry out basic conversations.
Head of delegation, or a representative of participants (who has a
good command of English), should take charge of close
communication with the Secretariat.
5. Benefits for invitees
A round-trip flight ticket (economy class)
Accommodations and meals during the scheduled program
Transportation between airport, hotel and fields of education
Per Diem allowance
6. Registration
Please fill out and send the registration from with a copy of passport
to traininginkorea@[Link] by Sep 30, 2015.
All registration process should be completed including flight booking
and VISA process no later than Oct 16, 2015.
7. Accommodation
The Westin Chosun Seoul will be the venue and official hotel for the
Forum. The venue and hotel for the subsequent training programs
will be informed soon.
Westin Chosun Hotel, Seoul
106 Sogong-ro, Jung-gu Seoul, Korea // Tel : +82.2.771.0500
[Link]
The Westin Chosun is located in the heart of Seoul, where Prince Go-jong, the twenty-
sixth king of Chosun Dynasty, was known to perform a Jesa (traditional ceremony to
honor royal ancestors) at the end of 19th century. Since first established in 1914, it was
used for guests of state, dignitaries, foreign officials, and high-class social and political
gatherings. It is well-known for its coexistence of history and modern, as well as
business-optimized circumstances.
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8. Travel Schedule (recommended)
Target participants Travel Schedule
11.08 (Sun) Arrival
11.09 (Mon) Attend Cultural Tourism Forum
1 Director general
11.10 (Tue) Technical Tour
Government
11.11 (Wed) Departure
Sector
11.08 (Sun) Arrival
2 Working level officials 11.09 (Mon) Attend Cultural Tourism Forum
11.10 (Tue) Technical Tour
11.11 (Wed) Move to training center
Travel 11.12 (Thu) to 11.20(Fri)
1 Specialist
Agency Training Program
11.21 (Sat) Departure
11.08 (Sun) Arrival
11.09 (Mon) Attend Cultural Tourism Forum
11.10 (Tue) Technical Tour
Hotel 1 Specialist
11.11 (Wed) to 12.9 (Wed)
Hotel Service Training Program
12.10 (Thu) Departure
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Cultural Tourism Forum
1. Details
Dates : November 9 -10, 2015
Venue : Westin Chosun Hotel, Seoul
Participants : 75 invitees from overseas countries
- Korean guests will attend the forum and official sesions also.
- Simultaneous interpretation between Korean-English will be provided.
Requirements: Country Report
① Head of delegation or anyone who represents his/her delegation
should give his/her country reports within 10 minutes.
② This presentation should focus on as follows:
- General information of each country;
- Any changes or innovation in tourism policy after 2014 Cultural Tourism
Forum and Training Program in Korea;
- Trends of your countries’ tourism policy
③ Presentation file should be submitted by Oct 24, 2015. PDF or
Powerpoint files are acceptable. Detailed information and
templete will be sent.
2. Time Table
Time November 9 / Day 1: Cultural Tourism Forum
09:00-10:00 Registration
10:00-11:00 Opening Ceremony
Opening Speech and Congratulatory Messages (20 ’)
Introduction of guests and participants (10’)
Host, organizer, and representatives from government organizations in Korea; and
participants from overseas countries
Keynote Speech (30 ’) :
“Developing Local Tourism Attractions and Creating Shared Values”
11:00-11:20 Networking Break
11:20-12:30 [Session 1] Coexisting Korean Culture Tourism Model
: sharing successful promotion strategies and performance case studies in
economic vitalization created by the tourism industry, a new growth engine.
Presentation 1: Trends in Korean Culture Tourism, and Policies (20 ’)
Presentation 2: Local Culture Tourism Policy and Case Studies (20 ’)
Panel Discussion (20 ’) and Q&A (10 ’)
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Time November 9 / Day 1: Cultural Tourism Forum (continued)
12:30-13:30 Luncheon (60’)
13:30-15:00 [Session 2] Opportunities and Challenges in Community-based Culture
Tourism
: discuss sustainable tourism development models through successful case
studies of self-motivated tourism contents that utilized local environmental
and cultural assets.
Presentation 1: Rural Tourism and Vitalizing Community (20’)
Presentation 2: The Original Tourism Contents in Korea (20’)
Presentation 3: Regional Culture Tourism Communicates via IT
technologies (20’)
Panel Discussion (20’)
Q&A (10’)
15:00-15:20 Networking Break
15:20-18:00 [Session 3] Country Reports
Head of delegation or anyone who represents his/her delegation is
required to give his/her national reports within 10 minutes.
15 participating countries (10’)*15 and Q&A (10’)
18:00-19:00 Break
19:00-21:00 Dinner
Time November 10 / Day 2: Technical Tour
09:30 Meet at the designated place
09:30-16:30
[Thematic Tour] (2 parallel courses)
Course A: Cultural Heritage Course B: Regional Culture
(Royal palace and museum) (Local markets and attractions)
16:30-18:30 Watch cultural performance
18:00-19:30 Dinner
19:30-22:00 [Nightlife in Seoul]
Visit N Seoul Tour and Dongdaemun shopping town, etc.
* Detailed tour information will be sent soon.
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Training Program
1. Details
Dates : November 11 -20, 2015
Venue : TBA
Participants : 45 invitees
- 2 working level officials & 1 specialist from travel agency per a country
2. Schedule
Date Contents Participants
Nov 11 Orientation and Welcome Reception
[Lecture and Field Studies]
Theme 1: Korean Culture Tourism Policies and Case
45
Nov 12-17 studies
Theme 2: Strategies on Community-based Culture
Tourism Development
[Workshop] Tourism Policy Development
Lecture: The Process and Strategies of Establishing 30
Working level
Tourism Development Policies
government
Sectioned discussion and practice: officials
Tourism policy-making process development
Nov 18-20
[Workshop] Industry Marketing Strategy
Lecture: Travel Product Trends and Product Marketing 15
Specialists
Strategies
from travel
Sectioned discussion and practice: agency
Travel product development and marketing strategies
* Detailed program information will be sent soon.
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Hotel Service Training Program
1. Details
Dates : November 11 –December 9, 2015
Venue : Westin Chosun Hotel, Seoul*
* This program is ogranized and produced by KTO (Korea Tourism Organization)
and Westin Chosun Hotel.
Participants : 15 invitees
- 1 specialist from a five-star hotel
2. Schedule
Date Contents
General Training Service Training Field Training
- Greeting - Hotel Service Standards - F&B Trends & Project
- Introduction of Hotel (Attitude, greetings, proper Planning
1st - Hotel Sanitation & speech, phone call procedures, - Marketing Plan
Week Hygiene Training appearance, etc.) - Wine & Coffee Basics
- Hotel Tour, etc. - Role Playing - Banquet & Catering
(Dealing with customers) Planning, and
- Global business manners Understanding the Field
2nd Field Experience
Week – - Housekeeping
4th - Room Marketing: Housekeeping, guest services, front office, Marketing plan, etc.
Week - Banquet Marketing: Housekeeping, banquet services, sales, etc.
* Detailed program information will be sent soon.